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Photographer. Editor. Visual powerhouse: Meet Pat Ash With nearly two decades of experience behind the camera and in the editing room, Pat Ash is a seasoned creative professional who brings precision and artistry to every frame. He’s photographed...
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LCP Media is excited to launch a series celebrating the winners of $50 Fridays in collaboration with Multifamily Insiders.
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Creative. Grounded. Impactful. Meet Lasheda, Lead Project Manager at LCP Media At LCP Media, excellence isn’t just about the visuals we produce—it’s...
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From smart content strategies to stronger renter experiences—here’s what stood out at AIM 2025.
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Why Visual Media Matters: Data-Driven Insights for Apartment Marketing
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Top 10 Apartment Marketing Trends: How Visual Media is Transforming Leasing
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Anthony Lin, VP of Product At LCP Media, innovation is driven by people who aren’t afraid to step outside of their comfort zones. At the forefront of...
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The Multifamily Social Media Summit was nothing short of incredible!Whitney Sullender, EVP of Sales, Ashley Aldaco, SVP of Sales, and Katie Rose,...
2 min read
LCP Media is PROUD to announce that we have joined Yardi, a move that strengthens our ability to provide innovative visual media solutions for the...
4 min read
Israel Betanzos, VP of Production At LCP Media, the foundation of our success lies in the dedication, expertise, and passion of our team. At the...
3 min read
Virtual tours have elevated the property leasing experience, offering measurable advantages in driving and converting leads to leases. A new case...
5 min read
Jennifer Alesse, VP of Operations At LCP Media, every milestone reflects the dedication and expertise of our team, and Jennifer Alesse, our Vice...
1 min read
Happy Holidays from LCP Media As the holiday season fills the air with joy and celebration, we at LCP Media want to extend our warmest wishes to you...
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As 2024 comes to a close, we’re pressing play on a recap of all the ways we helped properties shine this year. Inspired by the Spotify Wrapped trend,...
4 min read
Rayhanna Guillen, Director of 3D Operations At LCP Media, innovation and creativity fuel our work, and no one embodies this spirit more than...
2 min read
The holidays are here, and while the season brings warmth and cheer, it’s not always ideal for capturing your property’s outdoor spaces. Bare trees...
2 min read
TourBuilder 101: Welcome to Your TourBuilder Pro & Go Dictionary Let’s face it—TourBuilder Pro and TourBuilder Go sound pretty similar, right? No...
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In a world increasingly shaped by AI and emerging technology, I firmly believe that the CORE of effective marketing lies in showcasing a community's...
3 min read
Danny Hesslau, Manager of Client Success At LCP Media, putting people first is at the heart of everything we do, and no one exemplifies this better...
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Apartment hunting can be overwhelming, and renters need more than just a general property tour. Unit-level tours offer a personalized, in-depth look...
2 min read
Whitney Sullender, Executive Vice President of Sales Whitney brings over 22 years of experience in the multifamily industry. Beyond her expertise,...
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At LCP Media, we pride ourselves on offering premium customer service to make every professional photo shoot or virtual tour SMOOTH, SIMPLE, and...
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Unlock the Ultimate Virtual Experience with TourBuilder Premium
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We’re thrilled to announce Nick's return as a Full-Stack Software Engineer at LCP Media! Nick’s journey with us began with an internship, during...
2 min read
This biannual event is a hotspot for senior living industry leaders, innovators, and executives to gather, share insights, and shape the future of...
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Get ready to meet the DYNAMIC team from LCP Media at NAA Apartmentalize 2024 in Philadelphia from June 19-21! We're gearing up for an exciting...
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LCP Media's case study reveals that unit-level virtual significantly boosts leasing results. Conducted over a year with a major property management...
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Ensuring your property stands out in multifamily marketing is the key to success. Virtual tours have become a game-changer in the industry, but are...
2 min read
If you’re a multifamily marketer, you know the importance of creating immersive experiences. That’s why we’re excited to share the latest updates to...
2 min read
Technology is reshaping the essence of multifamily living; is an evolving landscape. The recently released “Technology and Innovation in Multifamily,...
3 min read
LCP Media is excited to launch a series celebrating the winners of $50 Fridays in collaboration with Multifamily Insiders.
2 min read
In multifamily marketing, staying ahead of the competition requires adopting proptech solutions. As a multifamily marketer, it’s crucial to choose...
1 min read
LCP Media stands out for its unwavering commitment to the multifamily industry in the vast landscape of digital marketing and media solutions. With a...
1 min read
We are thrilled to announce that our Chief Technology Officer, Tom Chomiak, has been honored with the Chief Technology Officer Award Vendor/Supplier...
2 min read
As we look to a new year, professionals in the multifamily industry must expect and adapt to what’s to come. 2024 promises to bring about significant...
2 min read
Building a captivating virtual tour may seem daunting, but with TourBuilder Go, the process becomes a breeze. Designed for ease of use, the...
2 min read
The multifamily industry has experienced a shift in how it engages with prospects. With an ever-evolving digital landscape, virtual tours have become...
2 min read
In multifamily marketing, staying ahead of the competition requires innovative strategies. One game-changer is TourBuilder Go. TourBuilder Go offers...
2 min read
For multifamily marketers and developers, the lease-up phase can make or break a property. It’s when you aim to fill your apartment units with...
2 min read
Effective marketing strategies are essential for multifamily marketers to stay ahead. One powerful tool is virtual tours, including tours created...
3 min read
Short-form videos have taken the internet by storm. Why? We live in a world where attention spans get shorter by the day. So this is no surprise....
1 min read
Staying ahead of the competition within the real estate industry is crucial. One tool that has transformed the marketing landscape is 3D renderings....
2 min read
Presenting your properties in the best light is crucial to attracting potential residents. However, weather can sometimes be a challenge, especially...
2 min read
In the competitive world of multifamily real estate, making a lasting impression on potential residents is crucial. Visual appeal is a critical...
2 min read
Effectively leveraging social media platforms can significantly impact the success of marketing multifamily properties. Understanding each platform’s...
2 min read
At LCP Media, we are happy to introduce our latest innovation: AI-generated GIFs as part of TourBuilder Clips. With TourBuilder Clips, use the power...
2 min read
Let’s talk about how embracing technology can help improve the experience of potential renters in the multifamily property management and marketing...
2 min read
At LCP Media, we are happy to introduce our latest innovation: TourBuilder Clips. Using the power of videos and GIFs to deliver captivating visual...
10 min read
The INBOUND conference is a much-anticipated event in marketing and sales. In 2023, it drew an impressive crowd of 12,000 in-person participants who...
2 min read
Technology is changing and reshaping how we interact with properties in real estate. Virtual tours have been a game changer, especially in the...
2 min read
Capturing the attention of prospective residents requires more than stellar photos and persuasive descriptions. Property marketers are turning to a...
2 min read
In the real estate world, staying ahead of the competition requires creativity. One powerful tool that has enhanced how properties present their...
6 min read
Time has flown by as LCP Media marks its 12th anniversary this month. A journey that began with a vision and a handful of dedicated individuals...
1 min read
LCP Media is celebrating its 12th anniversary this year! It’s been an incredible journey, and we owe our success to the support of amazing clients...
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Everyone is on their phones, where people interact with the world around them. Businesses have adapted to being mobile-first to provide their...
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This article will delve into the exciting advancements in virtual tour technology and how they shape the multifamily industry. Get ready to discover...
2 min read
Establishing a robust online presence is essential for businesses in the modern era. LCP Media’s collaboration with Google presents many exciting...
1 min read
LCP Media is thrilled to announce its groundbreaking partnership with ApartmentSEO. This collaboration aims to revolutionize the rich media...
3 min read
In the multifamily industry, virtual tours have become an invaluable tool for property managers and owners to attract and convert leads. This...
2 min read
In the digital age, virtual tours have become an invaluable tool for showcasing real estate properties. Regarding unit-level virtual tours, capturing...
2 min read
We are thrilled to announce the launch of our brand new website as part of our rebranding journey from LCP360 to LCP Media. Our transformation comes...
2 min read
The real estate industry continuously evolves, and technological advancements have significantly changed how properties are leased. One of the most...
2 min read
In celebration of Customer Appreciation Day, we had the opportunity to interview two esteemed clients, Nick Griffin, and Victoria Luke, to gain their...
1 min read
LCP Media is excited to announce the promotion of four talented individuals within our team and the addition of three new hires who bring unique...
1 min read
We are excited to announce the release of our latest case study, which examines how clients have used our TourBuilder platform to enhance their...
2 min read
As the world becomes increasingly digital, multifamily properties must have a solid online presence. One of the most critical aspects of that online...
2 min read
As the real estate industry evolves, virtual tours have become an increasingly popular way for prospective renters to view properties without...
3 min read
2022 was a busy year for LCP Media! Our team members worked tirelessly to ensure our services and products exceeded our client's expectations. Let’s...
1 min read
We are proud to announce that LCP Media, a leading national visual media technology company for multifamily property owners and managers, has...
3 min read
TourBuilder Connect is an on-demand virtual tour conference call solution. Each TourBuilder virtual tour comes with TourBuilder Connect and can be...
2 min read
We love to hear what new features our clients would like to see, and our newest update is one that was highly requested. We are super excited to...
3 min read
Israel Carunungan leads LCP360’s recent new hires as Senior Vice President of Marketing and Client Success, bringing in two decades of multifamily...
2 min read
If someone told you that there is room for you to ride on a rocket ship, would you take it? The answer for me was pretty simple: absolutely!
3 min read
The digital marketing landscape is ever changing, not only in the multifamily industry but for business across the board. Today, most businesses have...
4 min read
Did you know you’re likely carrying around a camera that can produce professional-looking photos and cinematic video? In fact, you don’t leave the...
3 min read
Leasing agents are ever adaptable to the constant changes happening within the multifamily industry. Between virtual tours and virtual leasing...
6 min read
If one of your New Year’s resolutions was to spend less time stressed out and more time enjoying what you love, then you are like so many others,...
2 min read
LCP360 is excited to introduce Reporting Tool 2.0 to the Panoskin Dashboard! The new Reporting Tool involves a new look and new ways to track your...
3 min read
Between videos, virtual tours, and chatbots, website design can give multifamily marketers a collection of features to build their marketing strategy...
3 min read
It’s a new year and it’s time for a fresh start in the multifamily industry. Over the past decade, the industry has seen so much growth. Multifamily...
2 min read
Gen Z has completely redefined the student housing market. In order to remain at the cutting edge of the industry, you need to have a foolproof...
4 min read
As the Director of Operations, Jennifer Alesse always has a hand in client projects from scheduling photo shoots to communicating with our...
3 min read
Renters have become more comfortable with the idea of self-service tools in the last few years. Self-service tools can consist of self-service...
3 min read
When people think of smart home features, what comes to mind is usually tech-savvy millennials. They have smartphones and devices all synced up to...
3 min read
Before the pandemic, the idea of virtual leasing was just that, an idea. But the pandemic shifted the entire landscape of the multifamily industry...
3 min read
A strong social media presence is essential for marketers, but it's not as simple as having a Facebook page or an Instagram account. There are many...
4 min read
The real estate market once consisted of renters and buyers finding a clip in the newspaper and driving from property to property to decide where...
4 min read
Senior living communities were highly impacted by the coronavirus pandemic. Between caregiver burnout and residents’ lack of trust in safety...
2 min read
After taking an internship as a digital content advisor with LCP360, Klaudia Marzec didn’t know her role would develop into something much more....
3 min read
The year 2020 changed the way many companies do business, especially the multifamily industry. In order to remain competitive in such a difficult...
4 min read
Building trust and credibility is essential in the multifamily industry. With prospective renters trying to decide which community is right for them,...
3 min read
During the pandemic, renters searched for new amenities in their apartment search. Luxury amenities used to be all the rage, from fancy fitness...
2 min read
Before COVID-19, cities were bustling with renters. Once the pandemic hit, renting slowed down and the industry took a hit. But the 2021 rental...
1 min read
When you’ve spent the time to create a virtual tour, you want it to be visible to people on all different internet listing services. So wouldn’t it...
3 min read
Social media is always an excellent resource for marketing apartment communities. Instagram, Facebook, and Twitter can help you sell your community...
5 min read
QR codes have been around for almost 20 years, long before the pandemic. But the real estate industry had not taken advantage of them just yet....
2 min read
Buying commercial real estate can be a challenging quest, and it’s not like buying a home. You aren’t looking for a home you want to live in, you are...
3 min read
Colleges and universities may have weathered the immediate impact COVID-19 had on them, but the Fall 2021 semester will still look different. Student...
1 min read
When you manage a lot of properties, it can be challenging to maintain and organize your entire portfolio of assets. What if you could access all of...
3 min read
Budget season is here for the real estate industry and you are probably thinking about what your 2022 marketing budget will consist of. Prepping for...
2 min read
Rayhanna Guillen, Lead 3D Project Manager started at LCP360 in 2017 as a design intern. After moving from the Dominican Republic and attending...
6 min read
Virtual tours grew exponentially during the pandemic, and they are here to stay. Did you know that real estate listings with a virtual home tour get...
2 min read
It’s no secret that the pandemic made virtual tours a must for properties, but it’s also clear that virtual tours are here to stay. The challenge...
3 min read
Now that vaccines are being distributed and the world is opening back up, senior living communities are finally safe for the public again.
2 min read
After a year of sudden change and constant uncertainty due to the pandemic, we are slowly transitioning back to normal. Because of this we have...
4 min read
Some might argue that social media in real estate is currently one of the most effective ways to market to renters, thanks to visually inclined and...
2 min read
Senior living communities took a big hit during the pandemic, but now they are starting to make a comeback and are finding new ways to market to...
3 min read
Co-working spaces for multifamily properties are nothing new—but due to the pandemic, they have seen a huge increase in popularity.
3 min read
Every year comes a new wave of renters deciding whether to stay at their current apartment community or search for a new one. Using social media to...
6 min read
“Resimercial design” is an emerging trend in commercial real estate where design elements, or staging, is inspired by residential staging. This has...
4 min read
According to the National Center for Assisted Living, around one million Americans live in some type of senior living community, and that number is...
2 min read
The National Center for Assisted Living reports that there are about 28,900 assisted living communities with almost one million beds in the U.S....
6 min read
In need of some tips or quick wins before your next property shoot? Say no more; we’ve compiled 21 real estate photography tips for your next...
2 min read
2020 was a hard year for senior living communities. The pandemic brought multiple obstacles that seniors were faced with.
4 min read
It’s no secret that apartment photography has the ability to yield amazing results.
2 min read
Times have changed. Leasing agents and property managers have had to find a way to connect with prospective tenants without being in person. So, how...
3 min read
Finding a real estate photographer can be quite difficult if you don’t have much experience.
6 min read
Apartment photography is not only necessary, but also highly regarded in the minds of renters.
3 min read
Commercial virtual staging doesn't get quite the same hype as residential virtual staging. It’s no secret that when we think of brokers and real...
3 min read
Real estate drone photography doesn’t quite receive the reputation it deserves.
4 min read
Real estate video tours are only as powerful as you make them. Unfortunately, most real estate videos start to look the same, so how do you make sure...
4 min read
In real estate marketing, branding is a lifestyle—and building an apartment brand that does so successfully is no easy feat.
3 min read
After a full year of restrictions from COVID-19, what was once a full-fledged transition to digital options is now re-transitioning back to in-person...
2 min read
Residential renderings have long proven to be a valuable tool in development projects, especially for architects. Not only do renderings help...
2 min read
According to a 2019 Global Market Insight Inc. report, renderings will rise to over $6 billion by 2025.
4 min read
Video tours, virtual tours, in-person tours—with so many different options, how do you choose what’s best for your community?
3 min read
Currently have an apartment in development this year? Take a look below for 5 marketing ideas for apartment lease-up in 2021 that will help you...
4 min read
Do you wish you could read renters’ minds? While multifamily professionals may not be able to determine everything renters are thinking, we can get a...
4 min read
The beginning of a new year brings so many opportunities to start fresh and revamp any out of date content—especially on your Google My Business...
3 min read
From shifts in technology to an unprecedented pandemic, the way renters look for new apartments is much different than it was two years ago.
3 min read
Here we present the agelong question in real estate: which is better when staging an apartment home? Home staging or virtual staging for apartment...
3 min read
Photography is one of the most common marketing assets in real estate. Little do people know, it’s not something you can just set and forget.
4 min read
If you clicked on this, you probably have some knowledge or interest in 3D renderings for apartments.
4 min read
Virtual tours have become incredibly popular in a very short amount of time.
2 min read
We don’t need to tell you that 2020 was, well, interesting to say the least—especially in real estate. With all of its ups and downs, and a constant...
4 min read
Off season in real estate - especially this year - is the perfect time to dot some i’s and cross some t’s. Since 2020 brought in a ton of new digital...
4 min read
Similar to the rest of 2020, the holidays are looking a little different this year. With the ongoing pandemic keeping more people at home this...
4 min read
Speculative suites, or “spec suites,” have become the “model home” in commercial office space. These marketing tools were designed to entice a broad...
3 min read
There’s no shortage of benefits virtual tours can provide in real estate. Not only do renters service them, but property managers can learn and...
4 min read
For most real estate professionals, especially self-storage facilities, websites have become the main resource for delivering information about a...
3 min read
Now that many real estate businesses are integrating virtual tours into their marketing strategies, it will take more effort to get tours to stand...
5 min read
Cleanliness, work-from-home -- and now even learn-from-home -- are rising to the top of curiosities among prospective residents looking to move into...
1 min read
Pre-leasing is no easy endeavor for new multifamily communities, but throw in an unprecedented pandemic, and the results can be wildly uncertain. The...
3 min read
Real estate drone marketing has become an impactful media type in the last five years. And it’s not hard to see why. Drone marketing offers a...
9 min read
The 2020 pandemic has truly reshaped how multifamily professionals operate. Now more than ever, renters are turning to digital tools like virtual...
3 min read
Leasing virtually can be a bit of an adjustment for experienced and new multifamily professionals. That’s why we’ve put together a list of leasing...
3 min read
How to market a property has changed immensely, but one thing that hasn’t changed is the importance of upkeeping those listings. Despite the...
4 min read
The end of the year is quickly approaching, and many real estate professionals are already preparing for the new year.
2 min read
It seems that every year, October sparks the start of an ongoing marathon of holidays. Everything from Halloween and Thanksgiving to Christmas,...
2 min read
LeaseHawk, a leader in multifamily leasing software and LCP360, a leading provider in virtual tour solutions have partnered to make the virtual...
2 min read
When pre-leasing began for The Osprey at Lake Norman in May 2020, the problem was clear: more renters were demanding virtual touring options due to...
3 min read
It’s no surprise that floor plans for apartments have become essential to the virtual leasing process. In fact, a study conducted by Yardi shows that...
5 min read
It’s no secret that 2020 has posed a series of challenges for businesses everywhere. Because of this, we put together ten must-read resources full of...
4 min read
While transitioning to virtual leasing amidst Coronavirus, many real estate businesses have invested in tools such as virtual tours in order to...
1 min read
We’re pleased to share that Panoskin virtual tours from LCP360 consistently receive a 98-100% accessibility score from Google Lighthouse. Google...
4 min read
Real estate marketing is no longer “business as usual” these days. Because of this widespread uncertainty, we’ve provided advanced strategies to fill...
2 min read
Pynwheel, a technology company specializing in leasing solutions for multifamily, today announced a partnership with LCP360 (Lights, Camera, Pixels),...
3 min read
Preparing your community to reopen after months of lockdown? We’ve compiled a list of six ways apartment communities can reopen safely and...
4 min read
Budget season in real estate is in full swing. In fact, many real estate professionals in multifamily and commercial have already started their...
4 min read
Since March of this year, commercial offices have been pushed into a confusing transition in regards to sales and marketing strategies.
4 min read
Commissioning a 3D rendering project is a bit different than other types of content creation. Unlike, let’s say, a photo shoot, 3D renderings require...
3 min read
According to a survey conducted by The Chronicles of Higher Education, 85% of universities are still planning on conducting in-person classes this...
4 min read
Self-storage marketing has changed throughout the years, from once prioritizing billboards and paper advertisements to what has now become a...
4 min read
If your business took a hit from the effects of COVID-19, you’re not alone. Whether you had to transition to working remotely, or were forced to...
4 min read
A lot has happened since the beginning of 2020, and the multifamily industry has surely been on a rollercoaster ride. From sudden shifts in strategy,...
2 min read
Over the past decade, drones have been used for everything from entertainment all the way to work collateral, with a projected growth rate of 66.8%...
2 min read
According to a recent study, 89% of students have no intention of delaying college enrollment despite the ongoing pandemic.
3 min read
The use of 3D renderings is necessary in the development, pre-sell or pre-leasing stages of multifamily, senior living and many other industries. The...
3 min read
As many states across the U.S. prepare to reopen to the public during COVID-19, business operations can begin navigating this new normal. In doing...
3 min read
As virtual tours single-handedly take over the real estate industry, it’s essential to understand their capabilities to maximize your results.
2 min read
Although businesses are starting to open up across the U.S., it’s likely you won’t be finding an influx of renters flooding your inbox asking for...
5 min read
When the coronavirus pandemic shook up the world in March, it also shook up the multifamily industry. Suddenly, multifamily marketing budgets were at...
4 min read
Getting the best photography for your property may not be as easy as it sounds. Deciding between professional or self-shot is the first step, but...
4 min read
According to a survey from The National Multifamily Housing Council, 53% of multifamily developers are still reporting delays in construction.
5 min read
Contactless delivery. Touchless locks. Increased cleanings. The world as we know it has changed, and it’s time to adapt. Apartment communities are in...
3 min read
According to Internet World Stats, the Internet World Penetration Rate in North America reached up to 94.6% in 2020. In addition, The U.S. Census...
3 min read
The most beautiful time of the year is currently underway: photography season. Which means it’s time to start strategizing around new property...
5 min read
Video is the most powerful tool on the Internet today. Video not only allows people to engage with a brand but also allows businesses to engage with...
4 min read
In a matter of 45 days, the majority of Americans have pivoted to a new lifestyle: working from home. For real estate professionals, whether you’re a...
5 min read
So you have your virtual tour, right? Then now is the time to perfect the guiding process to tackle the influx of student renters scheduling a remote...
2 min read
For a while now, a major selling point for apartment communities has been their amenities.
2 min read
LCP360 is excited to announce that we’ve teamed up with Zumper, the largest privately held rental marketplace in the U.S.
3 min read
In the last few weeks, multifamily has had to make a sudden shift to virtual operations, moving everything from community tours to leasing efforts...
3 min read
Did you know that in preparation for last year's fall semester, the student housing market was 59.5% pre-leased in March 2019?
3 min read
In real estate, visual content has been proven to not only be essential for engaging and converting leads, but the quality of that content acts as an...
3 min read
So you’re ready to give your first virtual apartment tour to future renters. We’ve put together this complete guide to help walk you through best...
2 min read
The coronavirus seems to have altered life as we know it, including everything from our daily routines down to our business listings. As a result of...
2 min read
We are thrilled to announce we have teamed up with ROOM8 to streamline the apartment search experience. ROOM8 is a technology company optimizing...
3 min read
In-person apartment tours have always remained a valuable piece of the leasing process. After all, that’s where the relationship between the...
3 min read
We’re all familiar with the Google car that drives around capturing Street View across the entire globe. And as the first technology of its kind,...
5 min read
Is something missing in your apartment digital marketing? Potentially, with so many ideas out there, you can always find new ways to boost your...
2 min read
Schools are closing, events are canceling, and as of yesterday, the U.S. declared a travel ban to Europe. As necessary safety precautions are put...
5 min read
Virtual staging may be gaining interest within the real estate industry, but this digital tool, for some reason, is still working hard to prove its...
5 min read
Very recently a colleague of mine told me that she and her fiancé almost booked a venue without even visiting it. Crazy, right?
3 min read
Let’s get straight to the facts: leasing agent turnover is high. A study in 2008 by the National Multi Housing Council revealed an employee turnover...
4 min read
Every apartment community is different - which means their marketing must be different as well.
3 min read
Vertical Rent says it best: “each time you turn over a rental unit, you increase your operating costs.”
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