LCP Media Blog

Discover the latest in digital media,
from concept to creation.

New TourBuilder Lease-Up Package

2 min read

Accelerating Lease-Up: The Power of Virtual Tours in Multifamily Communities

Ensuring your property stands out in multifamily marketing is the key to success. Virtual tours have become a game-changer in the industry, but are also essential. They offer communities and new development properties the power to speed up lease-ups.

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2 min read

Explore the Future of Virtual Tours with TourBuilder Pro and Go’s Latest Features

If you’re a multifamily marketer, you know the importance of creating immersive experiences. That’s why we’re excited to share the latest updates to...

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2 min read

A Snapshot of MFE Technology and Innovation in Multifamily

Technology is reshaping the essence of multifamily living; is an evolving landscape. The recently released “Technology and Innovation in Multifamily,...

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1 min read

$50 Fridays Winners in Partnership with Multifamily Insiders

LCP Media is excited to launch a series celebrating the winners of $50 Fridays in collaboration with Multifamily Insiders.

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2 min read

Choosing the Right Proptech for Multifamily Marketing Success

In multifamily marketing, staying ahead of the competition requires adopting proptech solutions. As a multifamily marketer, it’s crucial to choose...

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1 min read

LCP Media: Dedicated Focus on Transforming the Multifamily Industry

LCP Media stands out for its unwavering commitment to the multifamily industry in the vast landscape of digital marketing and media solutions. With a...

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1 min read

Celebrating Excellence: Tom Chomiak Wins Chief Technology Officer Award at Multifamily Innovation Summit

We are thrilled to announce that our Chief Technology Officer, Tom Chomiak, has been honored with the Chief Technology Officer Award Vendor/Supplier...

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2 min read

Multifamily Magic: 7 Trends You Can’t Ignore in 2024

As we look to a new year, professionals in the multifamily industry must expect and adapt to what’s to come. 2024 promises to bring about significant...

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2 min read

5 Tips for Capturing the Best 360 Virtual Tours with TourBuilder Go

Building a captivating virtual tour may seem daunting, but with TourBuilder Go, the process becomes a breeze. Designed for ease of use, the...

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2 min read

Navigating Trends in Virtual Tour Technology for Multifamily Marketers

The multifamily industry has experienced a shift in how it engages with prospects. With an ever-evolving digital landscape, virtual tours have become...

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2 min read

TourBuilder Go and PMS: Powering Multifamily Marketing

In multifamily marketing, staying ahead of the competition requires innovative strategies. One game-changer is TourBuilder Go. TourBuilder Go offers...

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2 min read

9 Essential Tips for a Successful Multifamily Lease-Up

For multifamily marketers and developers, the lease-up phase can make or break a property. It’s when you aim to fill your apartment units with...

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2 min read

4 Must-Follow Virtual Tour Embedding Tips for Multifamily Marketers

Effective marketing strategies are essential for multifamily marketers to stay ahead. One powerful tool is virtual tours, including tours created...

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3 min read

The Power of Short-Form Video: Impact on Multifamily Marketing and Customer Engagement

Short-form videos have taken the internet by storm. Why? We live in a world where attention spans get shorter by the day. So this is no surprise....

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1 min read

3D Renderings: A Game-Changer for Multifamily Marketing

Staying ahead of the competition within the real estate industry is crucial. One tool that has transformed the marketing landscape is 3D renderings....

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2 min read

Enhancing Your Property Marketing Strategy: The Power of Split Shoot Photography and Virtual Tours

Presenting your properties in the best light is crucial to attracting potential residents. However, weather can sometimes be a challenge, especially...

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2 min read

Maximizing Multifamily Appeal: The Power of Virtual Staging

In the competitive world of multifamily real estate, making a lasting impression on potential residents is crucial. Visual appeal is a critical...

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2 min read

Strategies for Effective Multifamily Property Marketing on Social Media

Effectively leveraging social media platforms can significantly impact the success of marketing multifamily properties. Understanding each platform’s...

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2 min read

Introducing the Next Level of TourBuilder Clips: AI-Generated GIFs

At LCP Media, we are happy to introduce our latest innovation: AI-generated GIFs as part of TourBuilder Clips. With TourBuilder Clips, use the power...

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2 min read

Maximizing ROI: 6 Strategies for Multifamily Property Virtual Tours

Let’s talk about how embracing technology can help improve the experience of potential renters in the multifamily property management and marketing...

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2 min read

TourBuilder Clips: Virtual Tour Videos Using Innovative AI Technology

At LCP Media, we are happy to introduce our latest innovation: TourBuilder Clips. Using the power of videos and GIFs to deliver captivating visual...

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10 min read

INBOUND 2023 Recap: Insights From First-Time Attendees

The INBOUND conference is a much-anticipated event in marketing and sales. In 2023, it drew an impressive crowd of 12,000 in-person participants who...

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2 min read

Embracing Technology: Virtual Tours as a Cost-Effective Solution in Budget Season

Technology is changing and reshaping how we interact with properties in real estate. Virtual tours have been a game changer, especially in the...

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2 min read

5 Key Reasons Why Detailed Floor Plans Boost Multifamily Leasing

Capturing the attention of prospective residents requires more than stellar photos and persuasive descriptions. Property marketers are turning to a...

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2 min read

Elevating Multifamily Properties: The Power of 3D Renderings

In the real estate world, staying ahead of the competition requires creativity. One powerful tool that has enhanced how properties present their...

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6 min read

Celebrating a Dozen Years: Team Members Insights on LCP Media's Journey

Time has flown by as LCP Media marks its 12th anniversary this month. A journey that began with a vision and a handful of dedicated individuals...

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1 min read

Celebrating 12 Years of Growth and Success at LCP Media!

LCP Media is celebrating its 12th anniversary this year! It’s been an incredible journey, and we owe our success to the support of amazing clients...

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2 min read

Mobile-Friendly Virtual Tours: 5 Key Features for Success

Everyone is on their phones, where people interact with the world around them. Businesses have adapted to being mobile-first to provide their...

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2 min read

The Future of Unit-Level Virtual Tours in Multifamily Marketing

This article will delve into the exciting advancements in virtual tour technology and how they shape the multifamily industry. Get ready to discover...

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2 min read

Harnessing the Power of Google: 5 Ways LCP Media’s Partnership Elevates Client Success

Establishing a robust online presence is essential for businesses in the modern era. LCP Media’s collaboration with Google presents many exciting...

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1 min read

LCP Media Announces Partnership with ApartmentSEO

LCP Media is thrilled to announce its groundbreaking partnership with ApartmentSEO. This collaboration aims to revolutionize the rich media...

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3 min read

Maximizing the Impact of Unit-Level Virtual Tours in Your Marketing Strategy

In the multifamily industry, virtual tours have become an invaluable tool for property managers and owners to attract and convert leads. This...

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2 min read

Creating Effective Unit-Level Virtual Tours Tips and Best Practices

In the digital age, virtual tours have become an invaluable tool for showcasing real estate properties. Regarding unit-level virtual tours, capturing...

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2 min read

Introducing Our New Website: LCP Media Unveils a Modern Look to Align with TourBuilder’s Leading-Edge Technology

We are thrilled to announce the launch of our brand new website as part of our rebranding journey from LCP360 to LCP Media. Our transformation comes...

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2 min read

The Evolution of Apartment Leasing: Embracing Virtual Tours and Preserving the Human Connection

The real estate industry continuously evolves, and technological advancements have significantly changed how properties are leased. One of the most...

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2 min read

Customer Appreciation Day: Insights from our Valued Clients on Working with LCP Media

In celebration of Customer Appreciation Day, we had the opportunity to interview two esteemed clients, Nick Griffin, and Victoria Luke, to gain their...

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1 min read

LCP Media Promotions and New Hires: Growing Our Team and Expanding Our Reach

LCP Media is excited to announce the promotion of four talented individuals within our team and the addition of three new hires who bring unique...

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1 min read

TourBuilder Platform Case Study: The Power of Virtual Tours in Marketing

We are excited to announce the release of our latest case study, which examines how clients have used our TourBuilder platform to enhance their...

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2 min read

5 Reasons Why High-Quality Photography is Important for Multifamily Properties

As the world becomes increasingly digital, multifamily properties must have a solid online presence. One of the most critical aspects of that online...

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2 min read

The Benefits of Unit-Level Virtual Tours for Prospective Renters

As the real estate industry evolves, virtual tours have become an increasingly popular way for prospective renters to view properties without...

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3 min read

What Happened in 2022? An Inside Look Into LCP Media

2022 was a busy year for LCP Media! Our team members worked tirelessly to ensure our services and products exceeded our client's expectations. Let’s...

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1 min read

LCP Media Announces Integration with Zillow

We are proud to announce that LCP Media, a leading national visual media technology company for multifamily property owners and managers, has...

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3 min read

How TourBuilder Connect benefits your leasing strategy!

TourBuilder Connect is an on-demand virtual tour conference call solution. Each TourBuilder virtual tour comes with TourBuilder Connect and can be...

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LCP Connect: Virtual Meeting 2.0

2 min read

New Product Release: TourBuilder Connect (Meeting 2.0 Platform)

We love to hear what new features our clients would like to see, and our newest update is one that was highly requested. We are super excited to...

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3 min read

Visual Media Company LCP360 Welcomes New Hires as Part of Strategic Growth

Israel Carunungan leads LCP360’s recent new hires as Senior Vice President of Marketing and Client Success, bringing in two decades of multifamily...

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2 min read

Why I Joined LCP360

If someone told you that there is room for you to ride on a rocket ship, would you take it? The answer for me was pretty simple: absolutely!

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3 min read

How Your Multifamily Community Can Be "Mobile First"

The digital marketing landscape is ever changing, not only in the multifamily industry but for business across the board. Today, most businesses have...

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4 min read

How to Take the Best Apartment Photos with Your Smartphone

Did you know you’re likely carrying around a camera that can produce professional-looking photos and cinematic video? In fact, you don’t leave the...

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3 min read

Leasing Agents: 3 Reasons to Learn How to Create Apartment Virtual Tours

Leasing agents are ever adaptable to the constant changes happening within the multifamily industry. Between virtual tours and virtual leasing...

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hands holding clock in the air

6 min read

22 Time Management Tips for Leasing Teams in 2022

If one of your New Year’s resolutions was to spend less time stressed out and more time enjoying what you love, then you are like so many others,...

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2 min read

New Ways to Track Your Virtual Tours, Now on Panoskin (in Beta)

LCP360 is excited to introduce Reporting Tool 2.0 to the Panoskin Dashboard! The new Reporting Tool involves a new look and new ways to track your...

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3 min read

Multifamily Website Tips and Tricks to Keep Renters Engaged

Between videos, virtual tours, and chatbots, website design can give multifamily marketers a collection of features to build their marketing strategy...

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3 min read

4 Multifamily Marketing Trends to Fuel Your Strategy in 2022

It’s a new year and it’s time for a fresh start in the multifamily industry. Over the past decade, the industry has seen so much growth. Multifamily...

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2 min read

Student Housing Marketing: How to Keep Up with Gen Z's Digital Demands

Gen Z has completely redefined the student housing market. In order to remain at the cutting edge of the industry, you need to have a foolproof...

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4 min read

Meet Jennifer, Director of Operations at LCP360

As the Director of Operations, Jennifer Alesse always has a hand in client projects from scheduling photo shoots to communicating with our...

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3 min read

Are Self-Service Tools the Future for Multifamily?

Renters have become more comfortable with the idea of self-service tools in the last few years. Self-service tools can consist of self-service...

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3 min read

How to Bring the Hype of Smart Home Features to Senior Living

When people think of smart home features, what comes to mind is usually tech-savvy millennials. They have smartphones and devices all synced up to...

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3 min read

5 Virtual Leasing Tools to Save Your Leasing Team More Time

Before the pandemic, the idea of virtual leasing was just that, an idea. But the pandemic shifted the entire landscape of the multifamily industry...

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3 min read

3 Ways to Make SnapChat Work For Your Student Housing Marketing Strategy

A strong social media presence is essential for marketers, but it's not as simple as having a Facebook page or an Instagram account. There are many...

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4 min read

The Pros and Cons of Virtual Staging in Real Estate

The real estate market once consisted of renters and buyers finding a clip in the newspaper and driving from property to property to decide where...

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4 min read

How to Build Back Confidence in Your Senior Living Community

Senior living communities were highly impacted by the coronavirus pandemic. Between caregiver burnout and residents’ lack of trust in safety...

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2 min read

Get to Know Klaudia Marzec, Client Success Manager

After taking an internship as a digital content advisor with LCP360, Klaudia Marzec didn’t know her role would develop into something much more....

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3 min read

3 Ways Apartments Can Improve Contactless Leasing

The year 2020 changed the way many companies do business, especially the multifamily industry. In order to remain competitive in such a difficult...

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4 min read

How To Get More Positive Apartment Reviews With Photography

Building trust and credibility is essential in the multifamily industry. With prospective renters trying to decide which community is right for them,...

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3 min read

4 New Amenity Trends Renters Now Crave in Their Apartment Hunt

During the pandemic, renters searched for new amenities in their apartment search. Luxury amenities used to be all the rage, from fancy fitness...

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2 min read

How To Market Your City Apartment During COVID-19

Before COVID-19, cities were bustling with renters. Once the pandemic hit, renting slowed down and the industry took a hit. But the 2021 rental...

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1 min read

Panoskin by LCP360 Now Supported by Zillow

When you’ve spent the time to create a virtual tour, you want it to be visible to people on all different internet listing services. So wouldn’t it...

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3 min read

How To Increase Occupancy With TikTok For Apartment Marketing

Social media is always an excellent resource for marketing apartment communities. Instagram, Facebook, and Twitter can help you sell your community...

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5 min read

QR Codes Soared During COVID-19, Why Should Multifamily Properties Keep Them?

QR codes have been around for almost 20 years, long before the pandemic. But the real estate industry had not taken advantage of them just yet....

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2 min read

4 Things You Should Be Looking For When Choosing Commercial Real Estate

Buying commercial real estate can be a challenging quest, and it’s not like buying a home. You aren’t looking for a home you want to live in, you are...

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3 min read

What's Next For Student Housing This Fall?

Colleges and universities may have weathered the immediate impact COVID-19 had on them, but the Fall 2021 semester will still look different. Student...

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1 min read

Panoskin by LCP360 Now Supported by PocketBuildings, a New Building Profile Platform for Visual Content and Files

When you manage a lot of properties, it can be challenging to maintain and organize your entire portfolio of assets. What if you could access all of...

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3 min read

4 Reasons Virtual Tours Need To Be a Part Of Your 2022 Marketing Budget

Budget season is here for the real estate industry and you are probably thinking about what your 2022 marketing budget will consist of. Prepping for...

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2 min read

Get to Know Rayhanna Guillen, Lead 3D Project Manager

Rayhanna Guillen, Lead 3D Project Manager started at LCP360 in 2017 as a design intern. After moving from the Dominican Republic and attending...

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6 min read

Panoskin: What is it, How You Use it and Why You Need it

Virtual tours grew exponentially during the pandemic, and they are here to stay. Did you know that real estate listings with a virtual home tour get...

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2 min read

Bridging the Gap Between Virtual Tours and Prospects Signing the Lease

It’s no secret that the pandemic made virtual tours a must for properties, but it’s also clear that virtual tours are here to stay. The challenge...

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3 min read

Senior Living Marketing Tactics To Focus on (Post-Pandemic)

Now that vaccines are being distributed and the world is opening back up, senior living communities are finally safe for the public again.

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2 min read

Why The Open-Concept Floor Plan Isn't Going Away Despite COVID-19

After a year of sudden change and constant uncertainty due to the pandemic, we are slowly transitioning back to normal. Because of this we have...

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4 min read

How to Build Your Real Estate Social Media Content Calendar

Some might argue that social media in real estate is currently one of the most effective ways to market to renters, thanks to visually inclined and...

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2 min read

The Power of Adding Authenticity to Senior Living Marketing

Senior living communities took a big hit during the pandemic, but now they are starting to make a comeback and are finding new ways to market to...

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3 min read

How Co-Working Spaces are Changing Multifamily Properties

Co-working spaces for multifamily properties are nothing new—but due to the pandemic, they have seen a huge increase in popularity.

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3 min read

4 Ways to Market Your Apartment Community on Instagram

Every year comes a new wave of renters deciding whether to stay at their current apartment community or search for a new one. Using social media to...

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6 min read

Resimercial Design: 20 Design Elements to Include in Your Next Virtual Staging Project

“Resimercial design” is an emerging trend in commercial real estate where design elements, or staging, is inspired by residential staging. This has...

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4 min read

4 Marketing Ideas for Retirement Communities Future Residents Will Love

According to the National Center for Assisted Living, around one million Americans live in some type of senior living community, and that number is...

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2 min read

Virtual Tours: 4 Tips to Introduce Your Senior Living Community

The National Center for Assisted Living reports that there are about 28,900 assisted living communities with almost one million beds in the U.S....

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6 min read

21 Real Estate Photography Tips for Your Next Photoshoot

In need of some tips or quick wins before your next property shoot? Say no more; we’ve compiled 21 real estate photography tips for your next...

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2 min read

Senior Living: How To Market For Increased Occupancy In 2021

2020 was a hard year for senior living communities. The pandemic brought multiple obstacles that seniors were faced with.

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4 min read

What To Do With Your Apartment Photography Following a Photoshoot

It’s no secret that apartment photography has the ability to yield amazing results.

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2 min read

3 Reasons Renters Will Sign A Lease Sight Unseen

Times have changed. Leasing agents and property managers have had to find a way to connect with prospective tenants without being in person. So, how...

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3 min read

3 Things to Look For When Selecting a Real Estate Photographer

Finding a real estate photographer can be quite difficult if you don’t have much experience.

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6 min read

10 Apartment Photography Techniques You May Be Forgetting

Apartment photography is not only necessary, but also highly regarded in the minds of renters.

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3 min read

3 Commercial Virtual Staging Tips to Generate ROI

Commercial virtual staging doesn't get quite the same hype as residential virtual staging. It’s no secret that when we think of brokers and real...

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3 min read

Little Known Perks of Real Estate Drone Photography

Real estate drone photography doesn’t quite receive the reputation it deserves.

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4 min read

10 Tips to Make Your Real Estate Video Tours Amazing

Real estate video tours are only as powerful as you make them. Unfortunately, most real estate videos start to look the same, so how do you make sure...

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4 min read

How to Build an Apartment Brand From Scratch

In real estate marketing, branding is a lifestyle—and building an apartment brand that does so successfully is no easy feat.

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3 min read

6 Ways to Re-Introduce the In-Person Apartment Tour

After a full year of restrictions from COVID-19, what was once a full-fledged transition to digital options is now re-transitioning back to in-person...

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2 min read

Residential Renderings: 3 Reasons They're More Than a Construction Tool

Residential renderings have long proven to be a valuable tool in development projects, especially for architects. Not only do renderings help...

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2 min read

13 Before and After Examples of 3D Real Estate Photography

According to a 2019 Global Market Insight Inc. report, renderings will rise to over $6 billion by 2025.

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4 min read

Video Tours vs. Virtual Tours: Which Do You Need?

Video tours, virtual tours, in-person tours—with so many different options, how do you choose what’s best for your community?

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3 min read

5 Marketing Ideas for Your 2021 Apartment Lease-Up

Currently have an apartment in development this year? Take a look below for 5 marketing ideas for apartment lease-up in 2021 that will help you...

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4 min read

Inside Renters' Minds: Demands and Desires for Apartment Living

Do you wish you could read renters’ minds? While multifamily professionals may not be able to determine everything renters are thinking, we can get a...

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4 min read

Tips and Tricks to Optimize Google My Business Listings in 2021

The beginning of a new year brings so many opportunities to start fresh and revamp any out of date content—especially on your Google My Business...

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3 min read

Powerful Video Stats to Give Your Multifamily Marketing an Edge

From shifts in technology to an unprecedented pandemic, the way renters look for new apartments is much different than it was two years ago.

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3 min read

Home Staging vs. Virtual Staging for Apartment Homes

Here we present the agelong question in real estate: which is better when staging an apartment home? Home staging or virtual staging for apartment...

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3 min read

3 Ways to Audit Multifamily Apartment Photography

Photography is one of the most common marketing assets in real estate. Little do people know, it’s not something you can just set and forget.

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4 min read

3D Renderings for Apartments: What They Are and Why You Need Them

If you clicked on this, you probably have some knowledge or interest in 3D renderings for apartments.

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4 min read

Virtual Leasing Tours: 10 Reasons You Need Them Now

Virtual tours have become incredibly popular in a very short amount of time.

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2 min read

8 Tweets That Sum Up Being in Real Estate in 2020

We don’t need to tell you that 2020 was, well, interesting to say the least—especially in real estate. With all of its ups and downs, and a constant...

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4 min read

The Official Off Season Digital Marketing Checklist

Off season in real estate - especially this year - is the perfect time to dot some i’s and cross some t’s. Since 2020 brought in a ton of new digital...

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4 min read

The Property Manager's Guide to Getting Through the Holidays: Covid Edition

Similar to the rest of 2020, the holidays are looking a little different this year. With the ongoing pandemic keeping more people at home this...

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4 min read

Virtual Spec Suites Promote Safety and ROI

Speculative suites, or “spec suites,” have become the “model home” in commercial office space. These marketing tools were designed to entice a broad...

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3 min read

The Property Manager's Guide to Virtual Tours

There’s no shortage of benefits virtual tours can provide in real estate. Not only do renters service them, but property managers can learn and...

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4 min read

5 Ways to Improve Your Self-Storage Website in 2021

For most real estate professionals, especially self-storage facilities, websites have become the main resource for delivering information about a...

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3 min read

3 Virtual Tour Ideas for Apartments in 2021

Now that many real estate businesses are integrating virtual tours into their marketing strategies, it will take more effort to get tours to stand...

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5 min read

Renters Craving Safety, Flexibility and Confidence that Come with Apartment Living

Cleanliness, work-from-home -- and now even learn-from-home -- are rising to the top of curiosities among prospective residents looking to move into...

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1 min read

Apartment Pre-Leases 53% of Units During Pandemic with Help of Renderings from LCP360

Pre-leasing is no easy endeavor for new multifamily communities, but throw in an unprecedented pandemic, and the results can be wildly uncertain. The...

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3 min read

6 Drone Marketing Tips for Real Estate Pros

Real estate drone marketing has become an impactful media type in the last five years. And it’s not hard to see why. Drone marketing offers a...

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9 min read

Q&A with Lincoln: COVID Marketing Insights for Multifamily

The 2020 pandemic has truly reshaped how multifamily professionals operate. Now more than ever, renters are turning to digital tools like virtual...

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3 min read

5 Leasing Agent Training Tools You Need to Succeed

Leasing virtually can be a bit of an adjustment for experienced and new multifamily professionals. That’s why we’ve put together a list of leasing...

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3 min read

5 Rental Property Listing Mistakes to Avoid

How to market a property has changed immensely, but one thing that hasn’t changed is the importance of upkeeping those listings. Despite the...

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4 min read

Planning Ahead: 4 Ways to Audit Your Digital Assets for 2021

The end of the year is quickly approaching, and many real estate professionals are already preparing for the new year.

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2 min read

Real Estate Staging Tips for the Holidays That Won't Date Your Photos

It seems that every year, October sparks the start of an ongoing marathon of holidays. Everything from Halloween and Thanksgiving to Christmas,...

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2 min read

LeaseHawk and LCP360 Partner to Enhance the Virtual Leasing Experience

LeaseHawk, a leader in multifamily leasing software and LCP360, a leading provider in virtual tour solutions have partnered to make the virtual...

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2 min read

Hard Hat Tours to Virtual Tours: How One Apartment Community Powers Its Pre-Leasing with Renderings

When pre-leasing began for The Osprey at Lake Norman in May 2020, the problem was clear: more renters were demanding virtual touring options due to...

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3 min read

Should You Use 2D or 3D Floor Plans for Apartments?

It’s no surprise that floor plans for apartments have become essential to the virtual leasing process. In fact, a study conducted by Yardi shows that...

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5 min read

Q3 Roundup: Digital Tools and Insights to Get You Through 2020

It’s no secret that 2020 has posed a series of challenges for businesses everywhere. Because of this, we put together ten must-read resources full of...

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Schedule More Virtual Tours

4 min read

How to Schedule More Virtual Tours with Prospects

While transitioning to virtual leasing amidst Coronavirus, many real estate businesses have invested in tools such as virtual tours in order to...

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1 min read

Product Update: Panoskin Virtual Tours Receive 100% Accessibility Score

We’re pleased to share that Panoskin virtual tours from LCP360 consistently receive a 98-100% accessibility score from Google Lighthouse. Google...

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4 min read

Fill Vacancies With These Types of Real Estate Marketing Strategies

Real estate marketing is no longer “business as usual” these days. Because of this widespread uncertainty, we’ve provided advanced strategies to fill...

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2 min read

LCP360 Announces Partnership with Pynwheel to Bring Digital Media to On-Site Leasing Solutions

Pynwheel, a technology company specializing in leasing solutions for multifamily, today announced a partnership with LCP360 (Lights, Camera, Pixels),...

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3 min read

6 Ways to Reopen an Apartment Community Safely

Preparing your community to reopen after months of lockdown? We’ve compiled a list of six ways apartment communities can reopen safely and...

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4 min read

Real Estate Budgeting for 2021: Technology Trends to Look Out For

Budget season in real estate is in full swing. In fact, many real estate professionals in multifamily and commercial have already started their...

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Commercial Office Exterior

4 min read

How to Transition Commercial Office Strategy During COVID-19

Since March of this year, commercial offices have been pushed into a confusing transition in regards to sales and marketing strategies.

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4 min read

How to Choose the Best Camera Angles for Your 3D Rendering

Commissioning a 3D rendering project is a bit different than other types of content creation. Unlike, let’s say, a photo shoot, 3D renderings require...

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COVID-19's Impact on Multifamily Marketing [Infographic]

The coronavirus pandemic has affected multifamily in a number of ways. One of the most crucial changes has been to in-person apartment tours. Both...

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3 min read

Student Housing Marketing Ideas That Will Make You Stand Out Amidst COVID-19

According to a survey conducted by The Chronicles of Higher Education, 85% of universities are still planning on conducting in-person classes this...

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4 min read

Updating Self-Storage Marketing Materials? 5 Things to Consider

Self-storage marketing has changed throughout the years, from once prioritizing billboards and paper advertisements to what has now become a...

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Business Marketing Strategy Mockup

4 min read

A 4-Step Guide to Preparing Your Business for a Post-COVID Era

If your business took a hit from the effects of COVID-19, you’re not alone. Whether you had to transition to working remotely, or were forced to...

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4 min read

Midsummer Multifamily Reflections: Securing Leases During COVID-19

A lot has happened since the beginning of 2020, and the multifamily industry has surely been on a rollercoaster ride. From sudden shifts in strategy,...

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2 min read

Is Drone Photography Worth It? 4 Reasons to Add Drone to Your Marketing Efforts

Over the past decade, drones have been used for everything from entertainment all the way to work collateral, with a projected growth rate of 66.8%...

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2 min read

How COVID-19 Has Forever Changed University Tours

According to a recent study, 89% of students have no intention of delaying college enrollment despite the ongoing pandemic.

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3 min read

3D Rendering Stages: Understanding the 3D Process

The use of 3D renderings is necessary in the development, pre-sell or pre-leasing stages of multifamily, senior living and many other industries. The...

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1 min read

LCP360 Survey: The Pandemic's Impact on Multifamily Marketing

Ninety-seven percent of marketing professionals turned to virtual tours at the onset of COVID-19, according to a new report from LCP360. Many...

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GMB Tips Blog Header

3 min read

5 Tips for Your Google My Business as the Country Reopens

As many states across the U.S. prepare to reopen to the public during COVID-19, business operations can begin navigating this new normal. In doing...

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3 min read

5 Things You Can Do With a Virtual Tour from LCP360

As virtual tours single-handedly take over the real estate industry, it’s essential to understand their capabilities to maximize your results.

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2 min read

16 Stunning Apartment Virtual Staging Before and After Photos

Although businesses are starting to open up across the U.S., it’s likely you won’t be finding an influx of renters flooding your inbox asking for...

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5 min read

How to Spend Your Multifamily Marketing Budget During the Coronavirus

When the coronavirus pandemic shook up the world in March, it also shook up the multifamily industry. Suddenly, multifamily marketing budgets were at...

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4 min read

Smartphone vs. DSLR Camera: What is Better Suited for Your Property Photography?

Getting the best photography for your property may not be as easy as it sounds. Deciding between professional or self-shot is the first step, but...

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4 min read

Marketing Your Apartment Development During COVID-19

According to a survey from The National Multifamily Housing Council, 53% of multifamily developers are still reporting delays in construction.

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5 min read

4 Ways to Promote Physical Distancing in Your Apartment Community

Contactless delivery. Touchless locks. Increased cleanings. The world as we know it has changed, and it’s time to adapt. Apartment communities are in...

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3 min read

How to Ensure Accessibility in Virtual Leasing

According to Internet World Stats, the Internet World Penetration Rate in North America reached up to 94.6% in 2020. In addition, The U.S. Census...

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3 min read

Best Practices for Using Your New Virtual Staging Images

The most beautiful time of the year is currently underway: photography season. Which means it’s time to start strategizing around new property...

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5 min read

Maximizing on Video: How to Get More Eyes On Your Video Content

Video is the most powerful tool on the Internet today. Video not only allows people to engage with a brand but also allows businesses to engage with...

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4 min read

Staying Productive at Home: Tips for Real Estate Professionals

In a matter of 45 days, the majority of Americans have pivoted to a new lifestyle: working from home. For real estate professionals, whether you’re a...

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5 min read

Campus Tours Go Virtual in the Wake of the Coronavirus

So you have your virtual tour, right? Then now is the time to perfect the guiding process to tackle the influx of student renters scheduling a remote...

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2 min read

Showing Off Amenities in the COVID-19 Era

For a while now, a major selling point for apartment communities has been their amenities.

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2 min read

Going Virtual: LCP Media Teams Up With Zumper

LCP360 is excited to announce that we’ve teamed up with Zumper, the largest privately held rental marketplace in the U.S.

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3 min read

7 Virtual Leasing Tools for Your Apartment Website

In the last few weeks, multifamily has had to make a sudden shift to virtual operations, moving everything from community tours to leasing efforts...

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3 min read

8 Student Housing Statistics to Consider for Your 2020 Marketing Strategy

Did you know that in preparation for last year's fall semester, the student housing market was 59.5% pre-leased in March 2019?

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3 min read

5 Reasons to Invest in Professional Property Photography

In real estate, visual content has been proven to not only be essential for engaging and converting leads, but the quality of that content acts as an...

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3 min read

Best Practices for Giving a Virtual Apartment Tour

So you’re ready to give your first virtual apartment tour to future renters. We’ve put together this complete guide to help walk you through best...

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2 min read

What's Changing with Google My Business During COVID-19?

The coronavirus seems to have altered life as we know it, including everything from our daily routines down to our business listings. As a result of...

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2 min read

LCP360 & ROOM8: Finding Apartments and Roommates in a Virtual World

We are thrilled to announce we have teamed up with ROOM8 to streamline the apartment search experience. ROOM8 is a technology company optimizing...

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3 min read

Are FaceTime Tours Enough? Alternatives to In-Person Apartment Tours

In-person apartment tours have always remained a valuable piece of the leasing process. After all, that’s where the relationship between the...

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3 min read

How Often Should You Update Google Street View?

We’re all familiar with the Google car that drives around capturing Street View across the entire globe. And as the first technology of its kind,...

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5 min read

What You're Missing in Your Apartment Digital Marketing

Is something missing in your apartment digital marketing? Potentially, with so many ideas out there, you can always find new ways to boost your...

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2 min read

Coronavirus Precautions: How Virtual Tours Help Maintain Regular Business

Schools are closing, events are canceling, and as of yesterday, the U.S. declared a travel ban to Europe. As necessary safety precautions are put...

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5 min read

Does Virtual Staging Work? Everything You Need to Know

Virtual staging may be gaining interest within the real estate industry, but this digital tool, for some reason, is still working hard to prove its...

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5 min read

7 Wedding Venue Marketing Ideas You Need to Stand Out

Very recently a colleague of mine told me that she and her fiancé almost booked a venue without even visiting it. Crazy, right?

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4 min read

How to Successfully Prepare for Peak Rental Season

It’s that time of year again!

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3 min read

Virtual Tours: The New Leasing Agent Training Tool

Let’s get straight to the facts: leasing agent turnover is high. A study in 2008 by the National Multi Housing Council revealed an employee turnover...

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4 min read

Amazing Apartment Marketing Ideas (For Any Budget)

Every apartment community is different - which means their marketing must be different as well.

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3 min read

3 Reasons Long-Term Renting is Projected to Increase in 2020

Vertical Rent says it best: “each time you turn over a rental unit, you increase your operating costs.”

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2 min read

Luxury Virtual Staging Examples You Will Love

From residential properties to commercial real estate, virtual staging is the latest trend turning heads.

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5 min read

8 Iconic TV Show Residences that Could Have Used Digital Content

Let’s face it, if some of our favorite TV show hangout spots were up for sale in 2020, their business listings would be, well, lacking.

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4 min read

4 Ways a Senior Living Virtual Tour Makes the Transition Easier

When it's time for a senior to move into a senior living community, the transition isn't just hard on seniors, but rather the entire family.

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4 min read

How Apartment Virtual Tours Are Changing the Game in Multifamily

Fact: 14% of people would rent without seeing an apartment in person.

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7 min read

How to Crush Multifamily Marketing in 2020

If you feel lost about where to start your marketing for your community, you are not the first and won’t be the last.

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What Kind of Digital Content Does Your Property Need?

What Kind of Digital Content Does Your Property Need? [QUIZ]

Every real estate property is different. From storage facilities and commercial office spaces to towering multifamily communities and student housing...

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5 min read

How Long is Real Estate Digital Content Good For?

When scheduling a photographer for your community, do you think about the shelf life of that content?

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5 min read

4 Lessons in Apartment Virtual Tours to Read Up On

In today’s rapid digital age, being in the multifamily sector means keeping up with all the latest trends and technologies. Apartment virtual tours...

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4 min read

How to Prevent Property Manager Burnout

Similar to many industries, real estate sees an annual 0-100 situation in regards to the influx of business inquiries.

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2 min read

2020 Google My Business Image Size Requirements

If there’s one absolute truth in this world, it’s that Google My Business listings are essential to a business's success in search results.

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2019 Year in Review

2 min read

2019 Year in Review: A Time of Growth and Change

It’s an understatement to say 2019 was an exciting year for LCP360. Much has happened over the last 12 months, and we’re thrilled to share some of...

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2 min read

6 Stages of the Pre-leasing Process As Told by Baby Yoda

Out of all the jobs in the world, there’s something to be said about those who handle the pre-leasing process in multifamily.

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3 min read

How to Create a 3D Mood Board that Inspires

We all know that a lot goes into building 3D renderings and virtual staging projects. But what happens before the project begins?

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3 min read

5 Benefits of Drone Videography for Multifamily

The National Association of Realtors states that 80% of homeowners preferred to work with an agent who includes real estate aerial photography and...

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6 min read

8 Reasons to Invest in Virtual Staging Services

Seeing an empty room just doesn’t have the same effect as a staged room these days.

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4 min read

4 Senior Living Marketing Secrets to Prepare for the Silver Tsunami

Come 2030, seniors will outnumber children for the first time in history.

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5 min read

4 Strategies for a New Construction Lease Up

New developments can be tricky - they’re tasked with filling as many units possible before even having a physical property. And although they have...

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4 min read

Debunked: 3 Myths About 3D Renderings in Real Estate

The 3D rendering market is estimated to reach up to $4 billion come 2025, so why are there still so many misconceptions about this digital tool?

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4 min read

Lease-Up vs. Stabilized: What Content Does Your Property Need?

You might have the most beautiful community in the area, but if prospects cannot see it online, you are missing out on a lot of leads.

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4 min read

How Photorealistic Renderings and Virtual Tours are Changing the Way Senior Living Communities Lease-Up

With all of the baby boomers expected to reach the age of 65 by 2029, senior living developers are pushing to meet this upcoming demand. By that...

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4 min read

How to Increase Occupancy in Senior Living Communities

At one point or another, most communities will suffer from low occupancy. While it’s difficult to ensure there are no vacant units, there are steps...

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5 min read

12 Marketing Ideas for Your Next Apartment Lease-Up

Hard hats, construction fences and temporary, hard-to-find leasing offices can make that next apartment lease-up quite a challenge. How do you get...

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4 min read

7 Tips and Tricks to Meet Pre-Leasing Goals

While your community is under construction, you have a lot to do. You have just set your pre-leasing goals and you are ready to get down to business....

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5 min read

Rental Marketing Ideas You Need for 2020

We don’t need to tell you that rental marketing has become increasingly complicated over the past decade - and we’re sorry to remind you that only a...

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8 Internet Marketing Strategies for Storage Facilities

6 min read

8 Internet Marketing Strategies for Storage Facilities

If you’re like me, you probably have needed to use a self-storage service at some point in your life. The self-storage industry is a market that will...

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