3 min read

Maximizing the Impact of Unit-Level Virtual Tours in Your Marketing Strategy

Maximizing the Impact of Unit-Level Virtual Tours in Your Marketing Strategy

In the multifamily industry, virtual tours have become an invaluable tool for property managers and owners to attract and convert leads. This immersive experience allows potential residents to explore properties remotely, making leasing more convenient and efficient. This blog post will explore how property managers and owners in the multifamily industry can leverage unit-level virtual tours to enhance their marketing strategies. We’ll focus on the benefits of TourBuilder Go – our mobile-based solution that captures virtual tours, photos, and videos – and introduce TourBuilder Clips! This new feature transforms virtual tours into short-form videos for easy sharing on social media platforms.

Harnessing the Power of Unit-Level Virtual Tours:

Unit-level virtual tours offer multifamily property managers and owners a competitive edge in attracting and converting leads. Consider the following strategies:

  • Enhanced Property Showcasing: Utilize virtual tours to showcase each unit’s unique features, layout, and amenities. Provide potential residents with a realistic, immersive experience that lets them visualize living in that space.
  • Convenience and Time Savings: Virtual tours eliminate the need for physical visits, saving time for property managers and potential residents. Prospects can conveniently explore multiple units from the comfort of their home, leading to more qualified leads.
Introducing TourBuilder Go - Your Mobile-Based Solution:

TourBuilder Go, developed by LCP Media, is a mobile-based solution designed specifically for multifamily property managers and owners. It enables the creation of high-quality virtual tours, photos, and videos right from your mobile device. 

Key features of TourBuilder Go include:

  • Unit-Level Virtual Tours: Use TourBuilder Go to capture immersive unit-level virtual tours, allowing potential residents to explore properties remotely. Showcase each unit’s flow, design, and ambiance, enhancing the leasing experience.
  • Mobile Photography and Video: Capture high-resolution photos and videos of your units, amenities, and common areas using TourBuilder Go. This ensures that your property’s visual content is up-to-date, engaging, and attractive to prospective residents.

TourBuilder Go

Enhancing Email Marketing Campaigns:

Virtual tours can greatly enhance your email marketing campaigns. Consider the following tactics:

  • Personalized Content: Tailor your email content to showcase specific unit-level virtual tours based on subscribers’ preferences and past interactions. Segment your email lists accordingly to ensure relevance.
  • Compelling Call-to-Action (CTA): Include clear and compelling CTAs in your emails that drive recipients to experience the virtual tours. Emphasize the convenience and realistic representation the tours offer to entice recipients to take the next step.

8 East Huron Virtual Tour

Measuring Impact on Lead Generation and Leasing:

Measuring the impact of virtual tours is crucial for property managers and owners to optimize their marketing strategies. Consider the following metrics:

  • Engagement Metrics: Monitor metrics such as time spent on virtual tours, interaction rates, and click-through rates to measure your audience’s engagement level.
  • Lead Generation: Analyze lead conversion rates from prospects who engaged with virtual tours compared to those who didn’t. Assess the quality of leads generated through virtual tours to determine their impact on overall leasing success.
  • Leasing Conversion: Evaluate leasing conversion rates for prospects who experienced virtual tours compared to those who relied solely on traditional marketing methods. Measure the impact of virtual tours on accelerating the leasing process.

TourBuilder Reporting - 2022-08-23 at 12.58.12 PM

Introducing TourBuilder Clips - Transforming Virtual Tours into Engaging Videos:

TourBuilder Clips, a new feature introduced by LCP Media, complements the power of virtual tours by transforming them into short-form videos. These 30-45 second videos highlight the best features of each unit and provide a captivating glimpse into the resident experience. Key benefits of TourBuilder Clips include:

  • Social Media Optimization: Easily share TourBuilder Clips on various social media platforms to effectively engage with your target audience. These short videos are ideal for grabbing attention and generating interest in your properties.
  • Enhanced Brand Exposure: By sharing TourBuilder Clips on your social media channels and property websites, you can showcase your properties' unique selling points and build brand recognition. These videos help generate excitement and interest among potential residents.

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For multifamily property managers and owners, unit-level virtual tours have become essential in attracting and converting leads. With TourBuilder Go, the mobile-based solution for capturing virtual tours, photos, and videos, property managers can provide potential residents with an immersive, convenient, and curated experience. Additionally, TourBuilder Clips allows for the transformation of virtual tours into short-form videos, optimizing social media sharing and enhancing brand exposure. Maximize your marketing strategies’ effectiveness by gauging virtual tours' impact on lead generation and leasing, and by enhancing email campaigns with personalized content and compelling CTAs. Embrace the power of unit-level virtual tours and innovative solutions like TourBuilder Go and TourBuilder Clips to elevate your marketing efforts and stand out in the multifamily industry.

ABOUT LCP MEDIA

LCP Media (Light Camera Pixels) is a national visual media technology company based in Chicago. We provide a full menu of services, including virtual tours, professional and drone photography, 3D renderings, video animations, virtual staging, and floor plans. LCP Media is an innovative leader in creating unforgettable virtual real estate experiences by combining unrivaled technology solutions with our unparalleled customer service.

Simply put, we deliver an unreal experience from start to finish. So real, it’s Unreal! For more information, please visit LCPMedia.com.

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