TourBuilder Insights
Track & analyze your virtual tour performance
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Capture virtual tours, photos and videos — at the property and unit-level — using just an iPhone, gimbal, tripod and app. TourBuilder One is an easy, affordable way to create media that impresses renters.
Make an impact with one simple solution. According to a Greystar case study data, communities with property and unit-level virtual tours reduced vacancies by 5 days, saved over $37K annually and received 20% more rent revenue.
iPhone
Use a device your team already knows. iPhone 12+ or newer model required.
Gimbal
Get high-quality, stabilized shots with a user-friendly gimbal and tripod.


App
Follow the guided capture instructions directly in the TourBuilder app.
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Track & analyze your virtual tour performance
Offer a collaborative experience with live-guided tours
Integrate with your preferred marketing channels
Turn tours into AI-generated, short-form videos & GIFs
Add customized buttons, widgets, branding & more
Get dedicated support, onboarding & training resources
Make it easy for anyone to share & embed your tours
Distribute content everywhere, from your website to ILSs
TourBuilder Pro captures professionally shot virtual tours of your community’s common spaces and amenities. TourBuilder Go delivers flexible unit-level virtual tours, captured by our professional photographer network or self-capture with a 360° camera, tripod, and TourBuilder app.
TourBuilder One is our newest solution that combines property and unit-level capture. It’s an easy, affordable way to create media for your entire community. All you need is an iPhone, gimbal, tripod and the TourBuilder app.
It’s a simple capture process. Just place an iPhone on your gimbal and tripod, then follow the straightforward instructions in the TourBuilder app. The gimbal is a stabilized, motorized device that allows for a smooth, 360° capture with an iPhone camera.
TourBuilder One is designed for seamless capture of virtual tours, without sacrificing quality. Note that an iPhone 12+ or newer model is required.
No, you can license TourBuilder One on its own.
TourBuilder One is also included with REACH 360, a multichannel solution for marketing in the AI era. It includes visual media (TourBuilder One), ongoing SEO, marketing analytics, reputation management and ILS advertising. Note that a RentCafe website is required to license REACH 360.