LCP Media Blog

3 min read

Easy capture, impressive quality: The technology behind TourBuilder One

In case you missed the big news, we launched TourBuilder One earlier this year. Our all-in-one mobile capture solution makes it easy to create...

4 min read

Media for every moment: How to market your property at different stages

Is your property in preleasing? Lease-up? Stabilized? Planning renovations? Every property is at a different stage, and every stage comes with...

3 min read

How to choose the best camera angles for your 3D rendering

Creating 3D renderings is a detailed process. It involves continuous communication between you and a 3D artist where you’ll communicate what you want...

3 min read

Video marketing for apartments: How to repurpose assets you already have

2 min read

Introducing TourBuilder One: Virtual tours made easy

Ready for an easy, affordable way to create virtual tours that impress renters? We’re excited to introduce TourBuilder One, our new, all-in-one...

2 min read

Staging a photo shoot: Apartment photography tips & tricks

For most renters, first impressions happen online. The question is, how can you make that impression last?

2 min read

How live-guided virtual tours improve multifamily marketing & leasing

According to survey data, 73% of renters think virtual tours are important or very important. But which virtual tour features work best? Put...

4 min read

National Church Residences: Success with elevated visual media

National Church Residences: Success with elevated visual media

3 min read

Multifamily virtual tours: 8 reasons to use TourBuilder Pro

Multifamily virtual tours: 8 reasons to use TourBuilder Pro Are multifamily virtual tours part of your marketing strategy? If not … they should be!...

3 min read

Google Business Profile for multifamily: Your optimization checklist

Google Business Profile for multifamily: Your optimization checklist If you’ve been in multifamily marketing for some time, you’re no stranger to...

2 min read

New virtual tour data: How unit-level media increases rent revenue

New virtual tour data: How unit-level media increases rent revenue Unit-level virtual tours are no longer a nice-to-have. They’re must-have media...

5 min read

Real People, Unreal Tech: Steve Aksamit

Senior full stack engineer: Meet Steve Aksamit Steve’s career in software development spans more than 20 years. He has worked across industries,...

2 min read

Visual media results: How Nolan Living elevated its property marketing

Visual media results: How Nolan Living elevated its property marketing Can visual media take your property marketing to new heights? Find out from...

2 min read

Should you use 2D or 3D floor plans for apartments?

Unit-level floor plans play a crucial role in virtual leasing. In fact, according to a RentCafe.com study, 83% of renters say viewing individual...

5 min read

Real People, Unreal Tech: Diana Vera

Streamlining workflows & driving efficiency: Meet Diana Vera Creative, collaborative and endlessly curious, Diana Vera is the kind of teammate who...

3 min read

​8 stunning apartment virtual staging before and after examples

Empty apartment units can be challenging to market. Without furniture or decor, it’s difficult for renters to imagine themselves living in the space.

7 min read

Real People, Unreal Tech: Prachi Parihar

Computer vision & machine learning expert: Meet Prachi Parihar Every career has a story. Prachi’s began with physics at Princeton, continued with...

3 min read

Social media drives serious renters: 50% of social leads book tours

Social media delivers the most committed renters Not the most leads, but the right leads In multifamily marketing, quality often matters more than...

2 min read

Expect More from Your Virtual Tour Platform: TourBuilder

Expect More from Your Virtual Tour Platform TourBuilder is a centralized platform for managing, distributing, and optimizing your virtual content. It...