National Church Residences: Success with elevated visual media

National Church Residences: Success with

elevated visual media

“I enjoy working with LCP Media for a lot of reasons, but most importantly, the visuals are stunning. They've really become a partner.”

That quote comes from Kim Grisvard, senior director of marketing at National Church Residences. We recently interviewed Kim to hear the brand’s story, including its success with our visual media solutions. She brings deep industry and marketing expertise with years of experience across multifamily, student housing and senior living.

So, if you’re wondering how visual media — especially virtual tours and professional photos — can elevate your marketing, keep reading! And if you’d like a quick look at the brand’s success, watch the video below.

Watch the quick video

About National Church Residences

For over 60 years, National Church Residences is a provider in senior housing and supportive care for older adults.

The brand’s mission is simple: Originating from a Christian commitment of service, our mission is to provide high quality care, services, and communities for seniors. With over 350 affordable senior housing communities across 24 states, National Church Residences serves over 70,000 seniors.

The challenge: Inconsistent visuals

National Church Residences has a powerful story and mission. But prior to working with LCP Media, the brand didn’t have consistent, high-quality media to bring that story to life.

“If you use a multitude of media vendors, the results can be different,” shared Kim. “It’s so important to have consistency with visuals … and for your brand’s voice and tone to come through.”

The team was ready for professional media from a collaborative partner, one who understands the importance of storytelling. They turned to LCP Media for all their visual media needs.

“Storytelling through media is a big part of what we focus on,” said Kim. “LCP Media has that down. They understand who we are, and they’ve helped us establish a consistent visual standard across our portfolio.”

National Church Residences: Property marketing success with visual media

With help from LCP Media, National Church Residences now markets communities with virtual tours, professional photos, renderings, floor plans and virtual staging. Working with one partner makes it easy to deliver visuals that tell a consistent story.

National Church Residences also uses TourBuilder, our all-in-one solution for creating, managing and distributing digital content.

“With TourBuilder, prospects can easily explore the community and floor plans in a way that feels immersive,” shared Kim. “My favorite feature is the ability to bring multiple visual elements into one seamless experience.”

Virtual tours, renderings, floor plans and virtual staging have evolved over the years to become so realistic.  These marketing media tools have enhanced the online user experience for potential residents while giving us a competitive advantage.

“Seniors and their families always like 2D floorplans…they love seeing dimensions for how their cherished belongings will fit,” explained Kim. “3D brings it more to life.  They can visualize this next chapter as a place to thrive. 

Stunning, high-quality photos also support the brand’s visual goals, and working with professional photographers enables faster turnaround times.

“LCP Media has helped us photograph 10-15 properties per month,” said Kim. “Their national network of photographers allows us to schedule shoots and get high-quality images quickly. For an organization with communities across the country, that combination of scale, speed and brand alignment has been incredibly important.”

She added, “Before photoshoots, LCP Media took the time to understand our brand style, unique demographic and the type of housing we provide.”

The results: Engaged prospects & faster leasing

For National Church Residences, the partnership with LCP Media offers more than consistent visuals. Our visual media solutions are generating real, quantifiable results.

Across five communities using TourBuilder Pro, virtual tours have generated 25,912 total views in just 5 months (approximately 5,182 views per community).

On average, prospects also spend over three minutes engaging with the brand’s virtual tours, photos and 3D floor plans, according to REACH by RentCafe data.

“That level of engagement tells us visuals are a critical part of the decision-making process explained Kim. “These insights tell us which spaces prospects are spending the most time viewing, so we can dial in our marketing and leasing, including creative follow-up campaigns, to leasing online without taking in-person tours."

Speaking of leasing, thanks to compelling media like 3D renderings and virtual tours, National Church Residences can showcase upcoming developments and secure leases earlier. New communities are 50% leased by opening day day and we are meeting lease up timeline completion successfully. 

“Before, we didn’t start leasing until shortly before or we physically opened a building,” explained Kim. “Now, we’re leasing as early as 4 months before a community opens. That’s been a huge game changer to track early engagement and ultimately conversions to leases.”

Working with a trusted partner

National Church Residences sought more than just a media vendor. The team wanted a true partnership, which is what we do best.

“Having a partner who understands our mission, and provides the data and tools to measure impact, helps us scale a consistent visual experience across our communities,” shared Kim. “It also helps us better support seniors as they begin their next chapter of life.”

Kim expanded on how valuable that support is, since it allows National Church Residences to build trust.

“We’re strengthening trust with seniors and their families,” she explained. “For our affordable senior communities, LCP Media ensures the story we’re telling reflects the reality — welcoming environments where seniors can live independently with dignity, quality and thrive.”

Advice for marketers

If you’ve been considering professional visual media, Kim has advice for you. She was excited to share what makes a partner stand out:

“Choose a partner who understands how visual media connects directly to prospect behavior and decision-making. Look for consistency, scalability and data alignment. Your visual assets should not only look good, but they should also support how prospects actually search, explore and evaluate communities online.”

We’re here to help

Huge thanks to Kim Grisvard and the National Church Residences team for their time. There’s nothing better than hearing empowering success stories from real brands.

If you have questions about our visual media solutions, reach out below. We’re here to help you take your marketing to the next level.

P.S. National Church Residences also works with our friends at REACH by RentCafe, a full-service digital marketing agency. If you’re interested in professional website design, SEO or PPC advertising, we’re happy to put you in touch!