Multifamily virtual tours: 8 reasons to use TourBuilder Pro

Multifamily virtual tours: 8 reasons to use TourBuilder Pro 

Are multifamily virtual tours part of your marketing strategy? If not … they should be! Virtual tours are crucial for engaging and converting today’s renters.

We’ll dive deeper in this article, sharing why virtual tours matter (now more than ever). Then, we’ll show you how TourBuilder Pro — our all-in-one solution for property virtual tours — stands apart from other solutions.You’ll get eight strategic reasons to use TourBuilder Pro now.

Ready to get started?

Why are virtual tours important? Well, according to survey data, it’s media that renters expect.

In a RentCafe.com survey of 10,000 renters, 83% said virtual tours are either important or very important. This tells us that virtual tours aren’t just a nice to have. Your future renters expect them.

Not to mention, they engage and convert renters. Internal Yardi data shows that properties using virtual tours have a 33% higher lead-to-lease conversion than those without.

Multifamily virtual tours also:

• Help renters picture living in your community
• Elevate your websites, listings and more
• Encourage confident leasing decisions

Last thing: Did you know virtual tours help you show up in AI-powered search results?

Since virtual tours drive engagement, they’re more likely to be sourced by generative engines. AI algorithms also use visual content to index, interpret and retrieve information.

Learn more about the advantage of virtual tours in the AI-search era.

What is TourBuilder Pro?

TourBuilderPro is a performance-driven visual media solution. Designed for multifamily, TourBuilder Pro showcases your entire property — including amenities — with professionally captured digital content.

In addition to immersive multifamily virtual tours,TourBuilder Pro supports professional photos and short-form videos, all in the same platform. It provides the ultimate virtual experience for your prospective renters.

You also get performance insights, dedicated project management, customizable features and more.

Here’s a quick look at TourBuilder Pro:

Explore a full TourBuilder Pro virtual experience.

8 reasons to use TourBuilder Pro

You’ve learned a bit about TourBuilder Pro, but what are all the advantages it offers? Let’s get into it.

1. You get immersive virtual tours

Showcase your amenities, common areas and models units with high-quality, immersive virtual tours. TourBuilder Pro tours are professionally shot with a DSLR or mirrorless camera, creating the best-possible viewing experience for renters.

You get area tours, panorama content and more … and everything gets uploaded directly in the TourBuilder Pro platform by our support experts. This offers major time savings for your team.

2. Your visual assets are automatically integrated

Just like with virtual tours, TourBuilder Pro photos are professionally shot by our extensive network of photographers. Best of all, your photos are embedded directly into the tour experience. No need to manage separate assets or platforms.

TourBuilder Pro also comes with TourBuilder Clips, which provides AI-powered short-form videos. Each video is automatically generated from your virtual tours, creating engaging content for social media, email campaigns and more.

3. It supports Google Business Profile uploads & optimization

Your Google Business Profile (GBP) is an important marketing tool. With TourBuilder Pro, virtual tours and photos get automatically uploaded to your GBP. This helps you save time, engage renters and optimize your profile to the max.

By the way: If your Google Business Profile isn’t complete and up to date, we’ve got the perfect resource you. Here's our free checklist with steps to follow now.

4. You access powerful performance analytics

Thanks to TourBuilder Insights (included with TourBuilder Pro), you get extensive analytics and reporting.

Quickly track tour views and engagement to see which floor plans, amenities and spaces renters like best. Every insight is accessible directly in the TourBuilder Pro platform.

5. You can remotely share a walkthrough virtual tour live

TourBuilder Pro also includes TourBuilder Connect. This innovative tool enables live, guided virtual tours at the click of a button.

In short, leasing teams can easily walk renters through a community from anywhere. This creates an interactive experience without the need for in-person tours.

Renters can also invite other people, such as roommates, partners or family members, to join the tour anytime.

6. There’s a virtual staging tool

Ever wish you could show renters an unfurnished unit, then quickly transition to a fully staged view? TourBuilder Pro makes this possible with its virtual staging tool.

Renters can easily slide between unfurnished and virtually staged units in the same virtual tour. This helps renters visualize the space, layout and potential.

7. Content can be shared across platforms

TourBuilder Pro supports platform integrations through TourBuilder Sync, making it easier to distribute digital content to your website and key marketing platforms without juggling multiple systems and logins.

In other words, TourBuilder Sync helps eliminate the need to manage and distribute virtual tours, photos and other media assets across multiple platforms. Our integrations simplify the process, saving time and reducing administrative lift.

8. It includes customizable features

Last but not least, TourBuilder Pro is customizable. It’s designed specifically for multifamily, but certain features can be catered to your unique needs.

One option is customizable menu items, which can be added directly to virtual tours. Renters can click to get more information, submit an application and more. Interactive, actionable features like hotspots and callouts guide renters along and support decision making.

TourBuilder Pro colors can also be customized to match your community’s branding.

Get in touch with questions

If you have questions about multifamily virtual tours, reach out below. We can also provide a free demo of TourBuilder Pro anytime.

P.S. Be sure to check out TourBuilder Go next. It’s our unit-level virtual tour solution that makes it easy to show off individual apartments.