by Klaudia Marzec, on May 12, 2022 9:00:00 AM
TourBuilder Connect is an on-demand virtual tour conference call solution. Each TourBuilder virtual tour comes withTourBuilder Connect and can be accessed at all times. The platform is available on both …
Read Storyby Caitlin Golden, on Feb 28, 2022 9:00:00 AM
The digital marketing landscape is ever changing, not only in the multifamily industry but for business across the board. Today, most businesses have a good grip on the new digital …
Read Storyby Caitlin Golden, on Feb 7, 2022 9:00:00 AM
Did you know you’re likely carrying around a camera that can produce professional-looking photos and cinematic video? In fact, you don’t leave the house without it and you probably use …
Read Storyby Caitlin Golden, on Jan 24, 2022 9:00:00 AM
Leasing agents are ever adaptable to the constant changes happening within the multifamily industry. Between virtual tours and virtual leasing becoming the norm, the question then becomes, should leasing agents …
Read Storyby LCP360, on Jan 17, 2022 8:30:00 AM
If one of your New Year’s resolutions was to spend less time stressed out and more time enjoying what you love, then you are like so many others, especially in …
Read Storyby Caitlin Golden, on Jan 7, 2022 9:00:00 AM
Between videos, virtual tours and chatbots, website design can give multifamily marketers a collection of features to build their marketing strategy and help keep prospective renters who are visiting their …
Read Storyby Caitlin Golden, on Jan 3, 2022 9:00:00 AM
It’s a new year and it’s time for a fresh start in the multifamily industry. Over the past decade, the industry has seen so much growth. Multifamily grew 50 percent …
Read Storyby Caitlin Golden, on Dec 13, 2021 9:00:00 AM
Renters have become more comfortable with the idea of self-service tools in the last few years. Self-service tools can consist of self-service leasing or do-it-yourself tools that promote a more …
Read Storyby Caitlin Golden, on Nov 12, 2021 9:00:00 AM
Before the pandemic, the idea of virtual leasing was just that, an idea. But the pandemic shifted the entire landscape of the multifamily industry and properties had to figure out …
Read Storyby Caitlin Golden, on Oct 28, 2021 9:00:00 AM
The real estate market once consisted of renters and buyers finding a clip in the newspaper and driving from property to property to decide where they wanted to live. But …
Read Storyby Caitlin Golden, on Oct 4, 2021 9:00:00 AM
The year 2020 changed the way many companies do business, especially the multifamily industry. In order to remain competitive in such a difficult time, multifamily properties had to refocus their …
Read Storyby Caitlin Golden, on Sep 27, 2021 9:00:00 AM
Samantha Posin joins LCP360 as Vice President of Strategic Accounts, bringing on more than two decades of multifamily experience to the virtual tour and digital media company CHICAGO, IL — …
Read Storyby Caitlin Golden, on Sep 23, 2021 9:00:00 AM
Building trust and credibility is essential in the multifamily industry. With prospective renters trying to decide which community is right for them, positive apartment reviews can go a long way …
Read Storyby Caitlin Golden, on Sep 16, 2021 9:00:00 AM
During the midst of the pandemic, renters found themselves looking for new types of amenities in their apartment search. Luxury amenities used to be all the rage, from fancy fitness …
Read Storyby Caitlin Golden, on Sep 9, 2021 9:00:00 AM
Before COVID-19, cities were bustling with renters. Once the pandemic hit, renting slowed down and the industry took a hit. But the 2021 rental season kicked off strong with 45 …
Read Storyby Caitlin Golden, on Aug 12, 2021 8:30:00 AM
Social media is always an excellent resource for marketing apartment communities. Instagram, Facebook and Twitter can really help you sell your community and reach more prospects. But now there is …
Read Storyby Caitlin Golden, on Aug 2, 2021 8:30:00 AM
QR codes have been around for almost 20 years, long before the pandemic. But the real estate industry had not taken advantage of them just yet. During a challenging time, …
Read Storyby LCP360, on Jul 20, 2021 8:50:00 AM
When you manage a lot of properties, it can be challenging to maintain and organize your entire portfolio of assets. What if you could access all of your building’s assets …
Read Storyby Caitlin Golden, on Jul 19, 2021 8:15:00 AM
Budget season is here for the real estate industry and you are probably thinking about what your 2022 marketing budget will consist of. Prepping for next year’s leasing opportunities can …
Read Storyby Caitlin Golden, on Jul 12, 2021 8:15:00 AM
Virtual tours grew exponentially during the pandemic, and they are here to stay. Did you know that real estate listings with a virtual home tour get 87 percent more views? …
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