LCP Media Blog

3 min read

Video marketing for apartments: How to repurpose assets you already have

3 min read

Multifamily virtual tours: 8 reasons to use TourBuilder Pro

Multifamily virtual tours: 8 reasons to use TourBuilder Pro Are multifamily virtual tours part of your marketing strategy? If not … they should be!...

3 min read

Google Business Profile for multifamily: Your optimization checklist

Google Business Profile for multifamily: Your optimization checklist If you’ve been in multifamily marketing for some time, you’re no stranger to...

2 min read

New virtual tour data: How unit-level media increases rent revenue

New virtual tour data: How unit-level media increases rent revenue Unit-level virtual tours are no longer a nice-to-have. They’re must-have media...

5 min read

Real People, Unreal Tech: Steve Aksamit

Senior full stack engineer: Meet Steve Aksamit Steve’s career in software development spans more than 20 years. He has worked across industries,...

2 min read

Visual media results: How Nolan Living elevated its property marketing

Visual media results: How Nolan Living elevated its property marketing Can visual media take your property marketing to new heights? Find out from...

2 min read

Should you use 2D or 3D floor plans for apartments?

Unit-level floor plans play a crucial role in virtual leasing. In fact, according to a RentCafe.com study, 83% of renters say viewing individual...

5 min read

Real People, Unreal Tech: Diana Vera

Streamlining workflows & driving efficiency: Meet Diana Vera Creative, collaborative and endlessly curious, Diana Vera is the kind of teammate who...

3 min read

​8 stunning apartment virtual staging before and after examples

Empty apartment units can be challenging to market. Without furniture or decor, it’s difficult for renters to imagine themselves living in the space.

7 min read

Real People, Unreal Tech: Prachi Parihar

Computer vision & machine learning expert: Meet Prachi Parihar Every career has a story. Prachi’s began with physics at Princeton, continued with...

3 min read

Social media drives serious renters: 50% of social leads book tours

Social media delivers the most committed renters Not the most leads, but the right leads In multifamily marketing, quality often matters more than...

2 min read

Expect More from Your Virtual Tour Platform: TourBuilder

Expect More from Your Virtual Tour Platform TourBuilder is a centralized platform for managing, distributing, and optimizing your virtual content. It...

8 min read

Real People, Unreal Tech: Anastasiia Alieksieieva

3D Expert. Meet Anastasiia Alieksieieva Some career journeys begin with a resume. Anastasiia Alieksieieva’s started with a twist of fate. Anastasiia...

5 min read

Session Recap: Apartment Tour Trends - New Data & Fresh AI

This wasn’t just another webinar—it was a high-impact marketing masterclass. In a data-driven session, Derek Johnson (REACH by RentCafe), Esther...

5 min read

Real Stories, Unreal Success: Alyson Fitzpatrick, Subtext

Real Stories, Unreal Success: Alyson Fitzpatrick Director of Leasing at Subtext At LCP Media, we believe great partnerships drive excellent...

5 min read

Real People, Unreal Tech: Pat Ash

Photographer. Editor. Visual powerhouse: Meet Pat Ash With nearly two decades of experience behind the camera and in the editing room, Pat Ash is a...

4 min read

Marketing Summer School: 3 Strategies to Try Next

You didn’t have to fail to end up in this summer school—chances are, you’re an overachiever who signed up by choice. Refining your marketing strategy...

3 min read

NAA Apartmentalize 2025 Recap: Expect More. Get More.

NAA Apartmentalize 2025 brought the industry together once again, and this year was a standout for LCP Media. From conversations at our booth to...

2 min read

Expect More from Your Marketing – And Actually Get It

In a world where marketing budgets are stretched thin and expectations are higher than ever, multifamily professionals are asked to do more with...

3 min read

$50 Fridays Winners in Partnership with Multifamily Insiders 2025

LCP Media is excited to launch a series celebrating the winners of $50 Fridays in collaboration with Multifamily Insiders.