LCP Media Blog

4 min read

The Pros and Cons of Virtual Staging in Real Estate

The real estate market once consisted of renters and buyers finding a clip in the newspaper and driving from property to property to decide where...

3 min read

3 Ways Apartments Can Improve Contactless Leasing

The year 2020 changed the way many companies do business, especially the multifamily industry. In order to remain competitive in such a difficult...

1 min read

LCP360 Welcomes Strategic Marketing and Customer Experience Pro From Greystar

4 min read

How To Get More Positive Apartment Reviews With Photography

Building trust and credibility is essential in the multifamily industry. With prospective renters trying to decide which community is right for them,...

3 min read

4 New Amenity Trends Renters Now Crave in Their Apartment Hunt

During the pandemic, renters searched for new amenities in their apartment search. Luxury amenities used to be all the rage, from fancy fitness...

2 min read

How To Market Your City Apartment During COVID-19

Before COVID-19, cities were bustling with renters. Once the pandemic hit, renting slowed down and the industry took a hit. But the 2021 rental...

3 min read

How To Increase Occupancy With TikTok For Apartment Marketing

Social media is always an excellent resource for marketing apartment communities. Instagram, Facebook, and Twitter can help you sell your community...

5 min read

QR Codes Soared During COVID-19, Why Should Multifamily Properties Keep Them?

QR codes have been around for almost 20 years, long before the pandemic. But the real estate industry had not taken advantage of them just yet....

1 min read

Panoskin by LCP360 Now Supported by PocketBuildings, a New Building Profile Platform for Visual Content and Files

When you manage a lot of properties, it can be challenging to maintain and organize your entire portfolio of assets. What if you could access all of...

3 min read

4 Reasons Virtual Tours Need To Be a Part Of Your 2022 Marketing Budget

Budget season is here for the real estate industry and you are probably thinking about what your 2022 marketing budget will consist of. Prepping for...

6 min read

Panoskin: What is it, How You Use it and Why You Need it

Virtual tours grew exponentially during the pandemic, and they are here to stay. Did you know that real estate listings with a virtual home tour get...

2 min read

Bridging the Gap Between Virtual Tours and Prospects Signing the Lease

It’s no secret that the pandemic made virtual tours a must for properties, but it’s also clear that virtual tours are here to stay. The challenge...

2 min read

Why The Open-Concept Floor Plan Isn't Going Away Despite COVID-19

After a year of sudden change and constant uncertainty due to the pandemic, we are slowly transitioning back to normal. Because of this we have...

3 min read

How Co-Working Spaces are Changing Multifamily Properties

Co-working spaces for multifamily properties are nothing new—but due to the pandemic, they have seen a huge increase in popularity.

3 min read

4 Ways to Market Your Apartment Community on Instagram

Every year comes a new wave of renters deciding whether to stay at their current apartment community or search for a new one. Using social media to...

4 min read

What To Do With Your Apartment Photography Following a Photoshoot

It’s no secret that apartment photography has the ability to yield amazing results.

6 min read

10 Apartment Photography Techniques You May Be Forgetting

Apartment photography is not only necessary, but also highly regarded in the minds of renters.

4 min read

How to Build an Apartment Brand From Scratch

In real estate marketing, branding is a lifestyle—and building an apartment brand that does so successfully is no easy feat.

3 min read

6 Ways to Re-Introduce the In-Person Apartment Tour

After a full year of restrictions from COVID-19, what was once a full-fledged transition to digital options is now re-transitioning back to in-person...

3 min read

5 Marketing Ideas for Your 2021 Apartment Lease-Up

Currently have an apartment in development this year? Take a look below for 5 marketing ideas for apartment lease-up in 2021 that will help you...