7 min read
Real People, Unreal Tech: Prachi Parihar
Computer vision & machine learning expert: Meet Prachi Parihar Every career has a story. Prachi’s began with physics at Princeton, continued with...
Multifamily
3 min read
Social media drives serious renters: 50% of social leads book tours
Social media delivers the most committed renters Not the most leads, but the right leads In multifamily marketing, quality often matters more than...
2 min read
Expect More from Your Virtual Tour Platform: TourBuilder
Expect More from Your Virtual Tour Platform TourBuilder is a centralized platform for managing, distributing, and optimizing your virtual content. It...
8 min read
Real People, Unreal Tech: Anastasiia Alieksieieva
3D Expert. Meet Anastasiia Alieksieieva Some career journeys begin with a resume. Anastasiia Alieksieieva’s started with a twist of fate. Anastasiia...
5 min read
Session Recap: Apartment Tour Trends - New Data & Fresh AI
This wasn’t just another webinar—it was a high-impact marketing masterclass. In a data-driven session, Derek Johnson (REACH by RentCafe), Esther...
5 min read
Real Stories, Unreal Success: Alyson Fitzpatrick, Subtext
Real Stories, Unreal Success: Alyson Fitzpatrick Director of Leasing at Subtext At LCP Media, we believe great partnerships drive excellent...
5 min read
Real People, Unreal Tech: Pat Ash
Photographer. Editor. Visual powerhouse: Meet Pat Ash With nearly two decades of experience behind the camera and in the editing room, Pat Ash is a...
4 min read
Marketing Summer School: 3 Strategies to Try Next
You didn’t have to fail to end up in this summer school—chances are, you’re an overachiever who signed up by choice. Refining your marketing strategy...
3 min read
NAA Apartmentalize 2025 Recap: Expect More. Get More.
NAA Apartmentalize 2025 brought the industry together once again, and this year was a standout for LCP Media. From conversations at our booth to...
2 min read
Expect More from Your Marketing – And Actually Get It
In a world where marketing budgets are stretched thin and expectations are higher than ever, multifamily professionals are asked to do more with...
2 min read
$50 Fridays Winners in Partnership with Multifamily Insiders 2025
LCP Media is excited to launch a series celebrating the winners of $50 Fridays in collaboration with Multifamily Insiders.
5 min read
Real People, Unreal Tech: Lasheda Wallace
Creative. Grounded. Impactful. Meet Lasheda, Lead Project Manager at LCP Media At LCP Media, excellence isn’t just about the visuals we produce—it’s...
4 min read
AIM 2025 Recap: Real Conversations, Renter Insights, and a Party to Remember
From smart content strategies to stronger renter experiences—here’s what stood out at AIM 2025.
2 min read
Visual Media Data: The Importance of Photos, Videos & Virtual Tours in Apartment Marketing
Why Visual Media Matters: Data-Driven Insights for Apartment Marketing
3 min read
Top 10 Apartment Marketing Trends: How Visual Media is Transforming Leasing
Top 10 Apartment Marketing Trends: How Visual Media is Transforming Leasing
5 min read
Real People, Unreal Tech: Anthony Lin
Anthony Lin, VP of Product At LCP Media, innovation is driven by people who aren’t afraid to step outside of their comfort zones. At the forefront of...
4 min read
Lights, Camera, Social Media: Our Takeaways from the Multifamily Social Media Summit
The Multifamily Social Media Summit was nothing short of incredible!Whitney Sullender, EVP of Sales, Ashley Aldaco, SVP of Sales, and Katie Rose,...
2 min read
LCP Media Joins Yardi: A New Era of Innovation in Multifamily Marketing
LCP Media is PROUD to announce that we have joined Yardi, a move that strengthens our ability to provide innovative visual media solutions for the...
4 min read
Real People, Unreal Tech: Israel Betanzos
Israel Betanzos, VP of Production At LCP Media, the foundation of our success lies in the dedication, expertise, and passion of our team. At the...
3 min read
Greystar Case Study: The Proven Impact of Virtual Tours on Leasing Performance
Virtual tours have elevated the property leasing experience, offering measurable advantages in driving and converting leads to leases. A new case...