Real Stories, Unreal Success:

Alyson Fitzpatrick

Director of Leasing at Subtext

At LCP Media, we believe great partnerships drive excellent performance. Few people embody strategy, innovation, and leadership more than Alyson Fitzpatrick.

As Director of Leasing at Subtext, Alyson brings over 15 years of experience in multifamily and student housing. She’s known for pairing big-picture thinking with a clear, renter-first approach—ensuring every marketing decision makes sense on paper and resonates in real life.

She’s our first feature in the new series: Real Stories, Unreal Success: Clients That Inspire—and for good reason.

Leading With Strategy (and Heart)

Alyson’s career began in student housing, where she discovered a passion for community, real estate, and fast-paced problem-solving. That same energy fuels her work today, as she oversees all leasing operations across the Subtext portfolio.

Her role bridges the gap between leasing, marketing, development, and operations. From pre-development to stabilization, she’s focused on creating a cohesive brand experience that drives occupancy, performance, and connection.

“Success in leasing and marketing today requires a deep understanding of your audience—how they live, what they value, and how they want to engage with a brand. It’s about telling a compelling story that resonates online and on-site.”

When asked what truly drives leasing success today, Alyson doesn’t hesitate: it’s about combining data and emotion and meeting renters where they are—online!

A Passion for Student Housing

What drew Alyson to Subtext was its commitment to thoughtful design and building genuine communities, not just places to live. She was impressed by their willingness to go beyond floor plans and amenities, instead focusing on fostering aspirational and welcoming spaces.

“We want prospects to feel what it’s like to live in our communities—not just see floor plans and prices,” Alyson explains.

That philosophy extends to Subtext’s marketing strategy, which pairs polished creative campaigns with hyper-local branding and boots-on-the-ground outreach. For Alyson and her team, it’s all about selling the lifestyle, the vibe, and the future residents imagine for themselves.

Shaping the Future of Leasing

Alyson has seen student housing evolve dramatically. Today’s renters expect far more than a standard apartment—they want wellness spaces, social programming, study lounges, and design that rivals boutique hospitality.

“Students are signing 10–12 months in advance now,” she notes. “You have to engage them earlier and keep them engaged longer.”

She also has a clear vision for the next five years: increased competition, brand differentiation, and shifting enrollment patterns. To truly stand out, operators will need to double down on technology integration, sustainability, and proactive mental health support.

“It will take a more thoughtful, holistic approach to stand out.”

Building Meaningful Experiences

For Alyson, successful leasing isn’t just about hitting numbers—it’s about creating memorable moments that make residents feel welcome and valued.

She recalls hosting a late-night pancake bar during finals week at a previous community, turning what could have been a small amenity into a meaningful connection point.

“It drew hundreds of students and turned into a full-on study break social event,” she remembers. “It was simple but impactful—it reminded me how much of a difference our spaces and efforts can make in the student experience.”

Another favorite memory comes from her first delivery with Subtext, just 60 days into her role. Walking through the finished building and seeing every detail executed perfectly was a defining moment.

“Seeing parents’ jaws drop on move-in day and hearing them ask ‘When can I move in?’ was so special,” she says. “It set the tone for everything I’ve worked on since.”

Advice for the Next Generation

Alyson is passionate about mentoring the next generation of multifamily and student housing professionals. Her advice is clear: be curious, collaborative, and relentless about the details.

“Be relentlessly curious. Learn the ‘why’ behind operations, marketing, development, and leasing—and seek cross-functional experience early,” she says.

She also emphasizes the importance of execution and relationships.

“Don’t underestimate the power of delivering on time, following through, and being proactive and solutions-minded. This is an industry that rewards both hustle and heart.”

Visual Media That Moves the Needle

When Subtext needed high-impact visuals for new developments, Alyson turned to LCP Media.

“We were looking for a partner to bring our communities to life visually before construction was complete,” she shared. “LCP stood out with their quality, consistency, and the ability to tell a compelling story through visual media.”

From 3D renderings and virtual tours to the entire TourBuilder platform, Alyson’s team leverages our media to connect with renters early, often before a site visit is even possible.

“Visual media is foundational to our leasing strategy,” she said. “It creates confidence and excitement from the first click.”

Whether a prospect finds the community through a website, listing, or digital campaign, the media has to engage immediately and perform consistently, and that’s where LCP Media delivers.

Real Tools, Real Results

That strategy paid off.

Subtext’s lease-up properties VERVE and EVER West Lafayette used LCP Media’s visuals and TourBuilder tools to launch earlier, reach more renters, and convert faster.

“VERVE reached 90% pre-leased before the second semester even started—and 100% before opening,” Alyson noted. “EVER West Lafayette is currently at 97% pre-leased and opens in less than two months.”

TourBuilder gave Alyson’s team more than beautiful visuals. It gave them a fast, mobile-friendly platform that was easy for prospects to explore anytime, especially for out-of-market renters or students looking remotely.

“TourBuilder has been a game changer. The platform is intuitive, the assets load quickly, and they look great across all devices.”

It’s not just about one leasing moment. Our visuals and tools support the entire journey—from early pre-leasing to final decisions—and help teams like Alyson’s stay efficient and competitive along the way.

A True Partnership

Behind the scenes, Alyson works closely with our account manager, Christopher Pecho, and a team of project managers, client success professionals, and production team members at LCP Media.

“Chris understands our brand and goals and always goes above and beyond to deliver high-quality content,” she said. “It’s been a true partnership. Everyone is responsive, detail-oriented, and invested in getting it right.”

That collaboration has helped Subtext’s team launch stronger, stand out in crowded markets, and scale success across multiple communities.

"Alyson is willing to roll her sleeves and dive into our process. Not only does Subtext design some of the most eccentric communities, but Alyson pulls the vision together nicely throughout her thorough review process.” - Christopher Pecho.

Looking Ahead

For Alyson, the future of leasing is clear: it’s digital, visual, and deeply personal.

“Prospects expect on-demand access to information, virtual tours, and real-time availability,” she said. “At the same time, authenticity and brand storytelling are becoming more important—people want to feel what it’s like to live in a community, not just see floor plans and prices.”

That’s where LCP Media fits in.

With tools like TourBuilder Connect, AI-enhanced Clips, and in-house 3D content creation, we’re helping teams like Subtext create a visual experience and a memorable leasing journey.

When asked to describe LCP Media in three words, Alyson chose:
“Innovative. Flexible. Strategic.”

Closing Thoughts

Alyson Fitzpatrick’s thoughtful approach, industry experience, and renter-first mindset make her a standout leader in student housing and multifamily. At Subtext, she’s redefining leasing by combining strategy, design, technology, and authentic storytelling to deliver exceptional living experiences.

We’re proud to support her vision and share her story as part of Real Stories, Unreal Success.