Expect More from Your Virtual Tour Platform

TourBuilder is a centralized platform for managing, distributing, and optimizing your virtual content. It gives your team the ability to create and upload media, monitor performance, host live virtual tours, and keep listings consistent across channels — all in one place.

Whether you're using your own visuals or capturing content on-site, TourBuilder supports the full lifecycle of digital leasing. From lead generation to engagement to conversion, it’s built to help your team.

The Importance of Virtual Tours

Virtual tours are essential to today’s leasing experience. Prospects expect instant, self-guided access to floor plans, amenities, and common areas. They want to explore on their own time, from any device.

They help improve lead quality, reduce time on market, and give your team a better way to connect with renters at every stage. TourBuilder makes delivering that experience simple and scalable.

To support your marketing goals, we offer two virtual tour options: TourBuilder Pro for full property tours and TourBuilder Go for unit-level tours.

TourBuilder Pro

TourBuilder Pro delivers professional property tours captured by LCP Media’s national network of photographers. Our team handles the entire process, from scheduling to uploading, so your visuals are ready to use in TourBuilder without extra lift from your on-site staff. All content is formatted and optimized for use across your website, ILS listings, social platforms, and email marketing.

TourBuilder Go

TourBuilder Go is designed for unit-level virtual tours. On-site teams can use a Ricoh Theta camera and the TourBuilder Go mobile app to capture 360-degree tours of individual units. The app walks users through each step, including scene previews, unit labeling, and direct submission through the app. You also have the option to work with an LCP Media professional for the capture. All tours are reviewed for quality and consistency before being added to your TourBuilder dashboard.

TourBuilder Go: Proven results
In a case study, two similar apartment communities in Austin, Texas, were compared. One used traditional amenity-based virtual tours. The other used TourBuilder Go with unit-level virtual tours. Over 12 months, the community using TourBuilder Go saw:

• 40% more leads

• 80% more applications

• 72% more net leases

• 38% higher lead-to-lease conversion rate

Giving renters a view of the exact unit they could live in—including finishes, layout, and view—builds confidence and speeds up decisions.

Level Up Your 3D Experience with TourBuilder 

Our 3D services include everything you expect more: photorealistic stills, detailed floor plans, and high-quality animations. What truly sets us apart is how we bring those renderings to life inside TourBuilder.

Our in-house 3D team creates lifelike renderings of your future community. Then we can take those assets and turn them into fully interactive virtual tours. Prospects can explore floor plans, walk through amenity spaces, and get an authentic feel for your property long before it’s built.

Once your 3D tour is ready, it can be used within the TourBuilder platform. You’ll have access to everything that makes it powerful. There’s a reason one of our slogans is “So real, it’s unreal.”

TourBuilder Connect

TourBuilder Connect allows leasing teams to guide prospects through virtual tours in real time. With built-in video and screen sharing, your team can walk renters through a space, highlight features, and answer questions live without requiring an on-site visit.

TourBuilder Insights

TourBuilder Insights gives your team a clear view of how virtual tours are performing. You can track views, time on tour, traffic sources, and lead engagement from one dashboard. These insights help improve strategy and demonstrate value.

TourBuilder Clips

TourBuilder Clips automatically generates short-form videos and GIFs from your virtual tours. These downloadable assets are ready to use across social media, emails, paid ads, and text messages. No editing software required.

TourBuilder Sync

TourBuilder Sync integrates your tours with the platforms you already use, including CRMs, ILS listings, websites, and more. Updates made in TourBuilder automatically sync across all connected systems, keeping your listings accurate and up to date.

Why TourBuilder

TourBuilder brings together professional media, unit-level virtual tours, 3D assets, live engagement tools, analytics, and integrations in one streamlined platform. It helps your team move faster, deliver better experiences, and drive measurable results.

Expect more with TourBuilder.