by Caitlin Golden, on Jan 3, 2022 9:00:00 AM
It’s a new year and it’s time for a fresh start in the multifamily industry. Over the past decade, the industry has seen so much growth. Multifamily grew 50 percent …
Read Storyby McKenna Hogan, on Feb 4, 2021 8:30:00 AM
The beginning of a new year brings so many opportunities to start fresh and revamp any out of date content—especially on your Google My Business listing. Since business listings typically …
Read Storyby McKenna Hogan, on Jun 29, 2020 8:30:00 AM
As many states across the U.S. prepare to reopen to the public during COVID-19, business operations can begin navigating this new normal. In doing so, companies should prepare their digital …
Read Storyby Kyna Garrett, on Apr 1, 2020 9:00:11 AM
So you’re ready to give your first virtual apartment tour to future renters. We’ve put together this complete guide to help walk you through best practices for giving a virtual …
Read Storyby Kyna Garrett, on Mar 30, 2020 8:55:00 AM
The coronavirus seems to have altered life as we know it, including everything from our daily routines down to our business listings. As a result of safety precautions from Google's …
Read Storyby McKenna Hogan, on Mar 19, 2020 8:30:00 AM
We’re all familiar with the Google car that drives around capturing Street View across the entire globe. And as the first technology of its kind, it’s quite an amazing feat …
Read Storyby Klaudia Marzec, on Jan 13, 2020 9:00:00 AM
When scheduling a photographer for your community, do you think about the shelf life of that content? There is, in fact, an “expiration” date for every kind of digital content …
Read Storyby McKenna Hogan, on Jan 8, 2020 9:00:00 AM
Similar to many industries, real estate sees an annual 0-100 situation in regards to the influx of business inquiries. Research cites that the months of May through September receive the …
Read Storyby McKenna Hogan, on Jan 6, 2020 8:30:00 AM
If there’s one absolute truth in this world, it’s that Google My Business listings are essential to a business's success in search results. And thanks to Google’s constantly evolving algorithm, …
Read Storyby McKenna Hogan, on Nov 18, 2019 8:45:00 AM
New developments can be tricky - they’re tasked with filling as many units possible before even having a physical property. And although they have the allure of being “brand new,” …
Read Storyby Klaudia Marzec, on Oct 21, 2019 9:00:00 AM
While your community is under construction, you have a lot to do. You have just set your pre-leasing goals and you are ready to get down to business. Pre-leasing is …
Read Storyby McKenna Hogan, on Oct 7, 2019 9:00:00 AM
Gone are the days of relying on cold calling to generate commercial real estate leads. While still a great tactic, digital tools will need to be put into use in …
Read Storyby McKenna Hogan, on Sep 27, 2019 9:00:00 AM
Well, it’s finally here. The dreaded off-season for apartment renting. And finding new ways to market apartments during this time can be tricky. Statistically speaking, demand for apartments actually decreases …
Read Storyby Klaudia Marzec, on Sep 16, 2019 9:00:00 AM
Managing your online reputation should be a constant task because every time someone finds your Google My Business page, that becomes another opportunity to gain a new customer and convert …
Read Storyby Kyna Garrett, on Jul 3, 2019 9:00:00 AM
The world is now more connected than ever. Convenience is right at our fingertips. How people discover the world through their phones or laptops is changing rapidly with the need …
Read Storyby Kyna Garrett, on Jun 13, 2019 9:00:00 AM
Your company’s Google My Business is easily one of the most important assets in your internet marketing mix. It’s the first thing users when see they directly search your company’s …
Read Storyby Kyna Garrett, on Mar 25, 2019 9:00:00 AM
In October 2018, Google announced that they would be shutting down all Google+ pages. In recent weeks, they’ve been sending out a round of reminders warning users that they would …
Read Storyby Klaudia Marzec, on Feb 4, 2019 9:00:00 AM
Optimizing a Google My Business listing is a crucial step in your company’s SEO plan. Out of the 1.52 billion search engine users worldwide, 77% of people use Google search …
Read Storyby Kyna Garrett, on Jan 10, 2019 9:00:00 AM
We hate to break it to you, but there is no secret code to crack when it comes to Google’s search results algorithm. Google keeps much of the details about …
Read Storyby Kyna Garrett, on Jan 8, 2019 8:30:00 AM
Google My Business is one of the many ways customers seek out your business. They may find it through Google Search or Maps. After all, 84% of consumers turn to …
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