Caitlin Golden

As the real estate industry evolves, virtual tours have become an increasingly popular way for prospective renters to view properties without visiting them physically. Virtual tours are necessary for leasing …

The digital marketing landscape is ever changing, not only in the multifamily industry but for business across the board. Today, most businesses have a good grip on the new digital …

Did you know you’re likely carrying around a camera that can produce professional-looking photos and cinematic video? In fact, you don’t leave the house without it and you probably use …

Leasing agents are ever adaptable to the constant changes happening within the multifamily industry. Between virtual tours and virtual leasing becoming the norm, the question then becomes, should leasing agents …

Between videos, virtual tours and chatbots, website design can give multifamily marketers a collection of features to build their marketing strategy and help keep prospective renters who are visiting their …

It’s a new year and it’s time for a fresh start in the multifamily industry. Over the past decade, the industry has seen so much growth. Multifamily grew 50 percent …

Gen Z has completely redefined the student housing market. In order to remain at the cutting edge of the industry, you need to have a foolproof student housing marketing strategy …

As the Director of Operations, Jennifer Alesse always has a hand in client projects from scheduling photo shoots to communicating with our photographers. She is always ready to take on …

Renters have become more comfortable with the idea of self-service tools in the last few years. Self-service tools can consist of self-service leasing or do-it-yourself tools that promote a more …

When people think of smart home features, what comes to mind is usually tech-savvy millennials. They have smartphones and devices all synced up to every device in their home. But …

Before the pandemic, the idea of virtual leasing was just that, an idea. But the pandemic shifted the entire landscape of the multifamily industry and properties had to figure out …

Having a strong social media presence is essential for marketers, but it's not as simple as just having a Facebook page or an Instagram account. There are many different platforms …

The real estate market once consisted of renters and buyers finding a clip in the newspaper and driving from property to property to decide where they wanted to live. But …

Senior living communities were highly impacted by the coronavirus pandemic. Between caregiver burnout and residents’ lack of trust in safety measures, senior living occupancy fell short. With vaccines now readily …

After taking an internship as a digital content advisor with LCP360, Klaudia Marzec didn’t know her role would develop into something much more. Three years later, Klaudia is the full …

The year 2020 changed the way many companies do business, especially the multifamily industry. In order to remain competitive in such a difficult time, multifamily properties had to refocus their …

Samantha Posin joins LCP360 as Vice President of Strategic Accounts, bringing on more than two decades of multifamily experience to the virtual tour and digital media company CHICAGO, IL — …

Building trust and credibility is essential in the multifamily industry. With prospective renters trying to decide which community is right for them, positive apartment reviews can go a long way …

During the midst of the pandemic, renters found themselves looking for new types of amenities in their apartment search. Luxury amenities used to be all the rage, from fancy fitness …

Before COVID-19, cities were bustling with renters. Once the pandemic hit, renting slowed down and the industry took a hit. But the 2021 rental season kicked off strong with 45 …