Recent Posts by Caitlin Golden:
by Caitlin Golden, on Mar 16, 2023 10:00:00 AM
As the real estate industry evolves, virtual tours have become an increasingly popular way for prospective renters to view properties without visiting them physically. Virtual tours are necessary for leasing …
Read Storyby Caitlin Golden, on Feb 28, 2022 9:00:00 AM
The digital marketing landscape is ever changing, not only in the multifamily industry but for business across the board. Today, most businesses have a good grip on the new digital …
Read Storyby Caitlin Golden, on Feb 7, 2022 9:00:00 AM
Did you know you’re likely carrying around a camera that can produce professional-looking photos and cinematic video? In fact, you don’t leave the house without it and you probably use …
Read Storyby Caitlin Golden, on Jan 24, 2022 9:00:00 AM
Leasing agents are ever adaptable to the constant changes happening within the multifamily industry. Between virtual tours and virtual leasing becoming the norm, the question then becomes, should leasing agents …
Read Storyby Caitlin Golden, on Jan 7, 2022 9:00:00 AM
Between videos, virtual tours and chatbots, website design can give multifamily marketers a collection of features to build their marketing strategy and help keep prospective renters who are visiting their …
Read Storyby Caitlin Golden, on Jan 3, 2022 9:00:00 AM
It’s a new year and it’s time for a fresh start in the multifamily industry. Over the past decade, the industry has seen so much growth. Multifamily grew 50 percent …
Read Storyby Caitlin Golden, on Dec 28, 2021 9:00:00 AM
Gen Z has completely redefined the student housing market. In order to remain at the cutting edge of the industry, you need to have a foolproof student housing marketing strategy …
Read Storyby Caitlin Golden, on Dec 17, 2021 9:00:00 AM
As the Director of Operations, Jennifer Alesse always has a hand in client projects from scheduling photo shoots to communicating with our photographers. She is always ready to take on …
Read Storyby Caitlin Golden, on Dec 13, 2021 9:00:00 AM
Renters have become more comfortable with the idea of self-service tools in the last few years. Self-service tools can consist of self-service leasing or do-it-yourself tools that promote a more …
Read Storyby Caitlin Golden, on Dec 2, 2021 9:00:00 AM
When people think of smart home features, what comes to mind is usually tech-savvy millennials. They have smartphones and devices all synced up to every device in their home. But …
Read Storyby Caitlin Golden, on Nov 12, 2021 9:00:00 AM
Before the pandemic, the idea of virtual leasing was just that, an idea. But the pandemic shifted the entire landscape of the multifamily industry and properties had to figure out …
Read Storyby Caitlin Golden, on Nov 9, 2021 9:00:00 AM
Having a strong social media presence is essential for marketers, but it's not as simple as just having a Facebook page or an Instagram account. There are many different platforms …
Read Storyby Caitlin Golden, on Oct 28, 2021 9:00:00 AM
The real estate market once consisted of renters and buyers finding a clip in the newspaper and driving from property to property to decide where they wanted to live. But …
Read Storyby Caitlin Golden, on Oct 21, 2021 9:00:00 AM
Senior living communities were highly impacted by the coronavirus pandemic. Between caregiver burnout and residents’ lack of trust in safety measures, senior living occupancy fell short. With vaccines now readily …
Read Storyby Caitlin Golden, on Oct 12, 2021 9:00:00 AM
After taking an internship as a digital content advisor with LCP360, Klaudia Marzec didn’t know her role would develop into something much more. Three years later, Klaudia is the full …
Read Storyby Caitlin Golden, on Oct 4, 2021 9:00:00 AM
The year 2020 changed the way many companies do business, especially the multifamily industry. In order to remain competitive in such a difficult time, multifamily properties had to refocus their …
Read Storyby Caitlin Golden, on Sep 27, 2021 9:00:00 AM
Samantha Posin joins LCP360 as Vice President of Strategic Accounts, bringing on more than two decades of multifamily experience to the virtual tour and digital media company CHICAGO, IL — …
Read Storyby Caitlin Golden, on Sep 23, 2021 9:00:00 AM
Building trust and credibility is essential in the multifamily industry. With prospective renters trying to decide which community is right for them, positive apartment reviews can go a long way …
Read Storyby Caitlin Golden, on Sep 16, 2021 9:00:00 AM
During the midst of the pandemic, renters found themselves looking for new types of amenities in their apartment search. Luxury amenities used to be all the rage, from fancy fitness …
Read Storyby Caitlin Golden, on Sep 9, 2021 9:00:00 AM
Before COVID-19, cities were bustling with renters. Once the pandemic hit, renting slowed down and the industry took a hit. But the 2021 rental season kicked off strong with 45 …
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