LCP Media Blog

3 min read

Video marketing for apartments: How to repurpose assets you already have

2 min read

New virtual tour data: How unit-level media increases rent revenue

New virtual tour data: How unit-level media increases rent revenue Unit-level virtual tours are no longer a nice-to-have. They’re must-have media...

3 min read

Social media drives serious renters: 50% of social leads book tours

Social media delivers the most committed renters Not the most leads, but the right leads In multifamily marketing, quality often matters more than...

5 min read

Session Recap: Apartment Tour Trends - New Data & Fresh AI

This wasn’t just another webinar—it was a high-impact marketing masterclass. In a data-driven session, Derek Johnson (REACH by RentCafe), Esther...

4 min read

Marketing Summer School: 3 Strategies to Try Next

You didn’t have to fail to end up in this summer school—chances are, you’re an overachiever who signed up by choice. Refining your marketing strategy...

4 min read

AIM 2025 Recap: Real Conversations, Renter Insights, and a Party to Remember

From smart content strategies to stronger renter experiences—here’s what stood out at AIM 2025.

2 min read

Visual Media Data: The Importance of Photos, Videos & Virtual Tours in Apartment Marketing

Why Visual Media Matters: Data-Driven Insights for Apartment Marketing

3 min read

Greystar Case Study: The Proven Impact of Virtual Tours on Leasing Performance

Virtual tours have elevated the property leasing experience, offering measurable advantages in driving and converting leads to leases. A new case...

2 min read

10 Reasons to Have Apartment Unit-Level Tours

Apartment hunting can be overwhelming, and renters need more than just a general property tour. Unit-level tours offer a personalized, in-depth look...

2 min read

5 Tips to Prepare Your Property for a Professional Photoshoot or Virtual Tour

At LCP Media, we pride ourselves on offering premium customer service to make every professional photo shoot or virtual tour SMOOTH, SIMPLE, and...

3 min read

Case Study: Media That Works! Boost Your Leasing With Unit-Level Tours

LCP Media's case study reveals that unit-level virtual significantly boosts leasing results. Conducted over a year with a major property management...

2 min read

Hard Hat Tours to Virtual Tours: How One Apartment Community Powers Its Pre-Leasing with Renderings

When pre-leasing began for The Osprey at Lake Norman in May 2020, the problem was clear: more renters were demanding virtual touring options due to...

Lincoln Case Study Proves Google Tours Drive More Leads

Once again, we have partnered with another property management company (Lincoln Property Company) to prove the value of multifamily properties having...