​8 stunning apartment virtual staging before and after examples

Empty apartment units can be challenging to market. Without furniture or decor, it’s difficult for renters to imagine themselves living in the space.

But how can you alleviate that challenge without overtaxing your budget? Meet virtual staging. It’s a faster, more cost-effective solution than traditional staging (which requires investing in furniture, design, delivery and upkeep). Leasing teams get high-quality visuals that are easy to update as trends change or units turn over, and renters get a realistic idea of what their future home can look like.

So, if you’re ready for a versatile, scalable way to enhance your digital marketing, this is the article for you! Let’s dive into the benefits of apartment virtual staging along with some dos and don'ts. 

6 benefits of virtual staging 

Tired of marketing empty units or devoting budget to traditional staging? We’re here to help.

Check out six benefits of virtual staging apartments.

1. Cost efficiency: Show off furnished units without the cost of real furniture.

2. Speed to market: Stage and market available units to fill vacancies faster.

3. Design flexibility: Customize looks for different floor plans or audiences.

4. Consistent visuals: Maintain cohesive branding across all visuals and floor plans.

5. Better visualization: Renters can see how certain-sized furniture, like a queen-size bed or a couch, fits in the room.

6. Scalability: Virtually stage as many units as you want, quickly and at a reasonable price. Staging physical units is much more complex and expensive.

Virtual staging dos and don’ts 

All virtual staging requires some planning and prep work. See below for a few dos and don’ts as you get started.

Do: 

• Capture high-resolution, professional photos or 3D scans
• Define a clear design direction that fits your brand and audience
• Clean and declutter the space to ensure accurate rendering
• Test how the staged space appears in photos and interactive views

To get the best results, you might consider working with visual media experts that understand multifamily interiors. At LCP Media, we help you create virtual staging that attracts and engages renters.

Don’t:

• Use low-quality cameras or inconsistent lighting
• Over-decorate or use unrealistic furniture scales
• Choose designs that don’t fit the community’s aesthetic
• Forget to optimize staging for both still images and 3D tours

See the before and afters

Now that we’ve covered the basics, here’s a peek at our virtual staging before and afters. We follow the results-driven guidelines and bring empty spaces to life through immersive, visual storytelling. 

Notice how the before images are clear of any stray wires? Staging preparation helps 3D artists realistically place digital furniture and decor.

Lighting is key to capturing a quality image. Make sure images are light enough to show the virtual staging, but not overly bright (this helps the 3D artist accurately portray the lighting onto furnishings).

Renters want to see everything. Try staging the same room from different angles to provide them with a complete view.

A few more takeaways

Before virtual staging, these rooms look empty and undefined. It’s not easy for renters to see the potential with minimal direction.

After virtual staging, each room looks bright, inviting and balanced. This gives renters a chance to see optimized layouts (and better envision their own furniture in the space).

Remember: The simpler the better.

Just because you can add expensive-looking decor or unique paintings doesn’t mean you should. Virtually staged units should appeal to a wide demographic, so keep that in mind when creating a mood board for your apartment community.

Try virtual staging with TourBuilder 

Did you know we can transition your virtual staging into a virtual tour? This makes it easy for renters to explore every angle of the unit. 

Our TourBuilder platform integrates virtual staging directly into the tour experience. Renters can slide between an unfurnished unit and a fully staged one, all within the same virtual tour. See it for yourself. 

This is powerful tool for leasing teams, too. It turns vacant spaces into dynamic visual assets. You show off the actual dimensions of a space, paired with how it feels when it’s furnished.

Ready to make your community shine?

Virtual staging is more than just an image enhancement. It’s a proven marketing tool that helps multifamily communities reduce costs, speed up leasing and enhance their online presence. 

With TourBuilder, LCP Media delivers apartment virtual staging that combines professional design, realistic visuals and interactive features. It’s a digital presentation that helps renters lease with confidence.  

Reach out for more information on virtual staging services. We can’t wait to help you show off every space.