McKenna Hogan

McKenna is a Marketing Associate at LCP360, with a focus in content, email campaigns and social media management.

3 min read

Senior Living Marketing Tactics To Focus on (Post-Pandemic)

Now that vaccines are being distributed and the world is opening back up, senior living communities are finally safe for the public again.

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4 min read

How to Build Your Real Estate Social Media Content Calendar

Some might argue that social media in real estate is currently one of the most effective ways to market to renters, thanks to visually inclined and...

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3 min read

How Co-Working Spaces are Changing Multifamily Properties

Co-working spaces for multifamily properties are nothing new—but due to the pandemic, they have seen a huge increase in popularity.

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6 min read

Resimercial Design: 20 Design Elements to Include in Your Next Virtual Staging Project

“Resimercial design” is an emerging trend in commercial real estate where design elements, or staging, is inspired by residential staging. This has...

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4 min read

4 Marketing Ideas for Retirement Communities Future Residents Will Love

According to the National Center for Assisted Living, around one million Americans live in some type of senior living community, and that number is...

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6 min read

21 Real Estate Photography Tips for Your Next Photoshoot

In need of some tips or quick wins before your next property shoot? Say no more; we’ve compiled 21 real estate photography tips for your next...

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4 min read

What To Do With Your Apartment Photography Following a Photoshoot

It’s no secret that apartment photography has the ability to yield amazing results.

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3 min read

3 Things to Look For When Selecting a Real Estate Photographer

Finding a real estate photographer can be quite difficult if you don’t have much experience.

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6 min read

10 Apartment Photography Techniques You May Be Forgetting

Apartment photography is not only necessary, but also highly regarded in the minds of renters.

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3 min read

Little Known Perks of Real Estate Drone Photography

Real estate drone photography doesn’t quite receive the reputation it deserves.

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Minimalistic workspace with a brand identity book, a closed laptop, a white keyboard, and a mouse on a clean desk

4 min read

How to Build an Apartment Brand From Scratch

In real estate marketing, branding is a lifestyle—and building an apartment brand that does so successfully is no easy feat.

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3 min read

6 Ways to Re-Introduce the In-Person Apartment Tour

After a full year of restrictions from COVID-19, what was once a full-fledged transition to digital options is now re-transitioning back to in-person...

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2 min read

13 Before and After Examples of 3D Real Estate Photography

According to a 2019 Global Market Insight Inc. report, renderings will rise to over $6 billion by 2025.

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4 min read

Video Tours vs. Virtual Tours: Which Do You Need?

Video tours, virtual tours, in-person tours—with so many different options, how do you choose what’s best for your community?

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3 min read

5 Marketing Ideas for Your 2021 Apartment Lease-Up

Currently have an apartment in development this year? Take a look below for 5 marketing ideas for apartment lease-up in 2021 that will help you...

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4 min read

Tips and Tricks to Optimize Google My Business Listings in 2021

The beginning of a new year brings so many opportunities to start fresh and revamp any out of date content—especially on your Google My Business...

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3 min read

Home Staging vs. Virtual Staging for Apartment Homes

Here we present the agelong question in real estate: which is better when staging an apartment home? Home staging or virtual staging for apartment...

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3 min read

3 Ways to Audit Multifamily Apartment Photography

Photography is one of the most common marketing assets in real estate. Little do people know, it’s not something you can just set and forget.

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4 min read

Virtual Leasing Tours: 10 Reasons You Need Them Now

Virtual tours have become incredibly popular in a very short amount of time.

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2 min read

8 Tweets That Sum Up Being in Real Estate in 2020

We don’t need to tell you that 2020 was, well, interesting to say the least—especially in real estate. With all of its ups and downs, and a constant...

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