McKenna Hogan

Now that vaccines are being distributed and the world is opening back up, senior living communities are finally safe for the public again. However, the transition that senior living had …

Some might argue that social media in real estate is currently one of the most effective ways to market to renters, thanks to visually inclined and tech savvy consumers. In …

Co-working spaces for multifamily properties are nothing new—but due to the pandemic, have seen a huge increase in popularity. However, there’s quite a bit to learn about these “amenities” or …

“Resimercial design” is an emerging trend in commercial real estate where design elements, or staging, is inspired by residential staging. This has become increasingly popular for two reasons: first off, …

According to the National Center for Assisted Living, around one million Americans live in some type of senior living community, and that number is expected to double by the year …

In need of some tips or quick wins before your next property shoot? Say no more, we’ve compiled 21 real estate photography tips for your next photoshoot that will make …

It’s no secret that apartment photography has the ability to yield amazing results. However, according to Market Leader, you have two seconds to grab a buyer’s attention without a photo, …

Finding a real estate photographer can be quite difficult if you don’t have much experience. And since it’s not “one size fits all,” you’ll want to assess your make or …

Apartment photography is not only necessary, but also highly regarded in the minds of renters. Because of its importance to informing prospects as well as aiding in the leasing process, …

Real estate drone photography doesn’t quite receive the reputation it deserves. Being the only tool of its kind, drone photography is the best way to capture unique aerial perspectives of …

In real estate marketing, branding is a lifestyle—and building an apartment brand that does so successfully is no easy feat. Whether your brand is outdated, complicated, or even just in …

After a full year of restrictions from COVID-19, what was once a full-fledged transition to digital options is now re-transitioning back to in-person business. And with caution being the number …

According to a 2019 Global Market Insight Inc. report, renderings will rise to over $6 billion by 2025. While many recognize hard hat tours or architectural floor plans as a …

Video tours, virtual tours, in-person tours—with so many different options, how do you choose what’s best for your community? Below we break down the pros and cons of video tours …

Currently have an apartment in development this year? Take a look below for 5 marketing ideas for apartment lease-up in 2021 that will help you exceed pre-leasing goals. 1. Jump …

The beginning of a new year brings so many opportunities to start fresh and revamp any out of date content—especially on your Google My Business listing. Since business listings typically …

Here we present the agelong question in real estate: which is better when staging an apartment home? Home staging or virtual staging for apartment homes? Although they both have their …

Photography is one of the most common marketing assets in real estate. Little do people know, it’s not something you can just set and forget. In fact, regular audits should …

Virtual tours have become incredibly popular in a very short amount of time. While a lot of businesses and apartment homes transitioned to this virtual leasing technology, others might still …

We don’t need to tell you that 2020 was, well, interesting to say the least—especially in real estate. With all of its ups and downs, and a constant state of …