3 min read
McKenna Hogan: Jun 29, 2020 8:30:00 AM
As many states across the U.S. prepare to reopen to the public during COVID-19, business operations can begin navigating this new normal. In doing so, companies should prepare their digital assets, including their Google listings.
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3 min read
McKenna Hogan: Jun 22, 2020 8:30:00 AM
As virtual tours single-handedly take over the real estate industry, it’s essential to understand their capabilities to maximize your results.
2 min read
McKenna Hogan: Jun 15, 2020 8:30:00 AM
Although businesses are starting to open up across the U.S., it’s likely you won’t be finding an influx of renters flooding your inbox asking for...
4 min read
McKenna Hogan: Jun 8, 2020 8:30:00 AM
Getting the best photography for your property may not be as easy as it sounds. Deciding between professional or self-shot is the first step, but...
4 min read
McKenna Hogan: Jun 4, 2020 8:30:00 AM
According to a survey from The National Multifamily Housing Council, 53% of multifamily developers are still reporting delays in construction.
3 min read
McKenna Hogan: May 27, 2020 8:30:00 AM
According to Internet World Stats, the Internet World Penetration Rate in North America reached up to 94.6% in 2020. In addition, The U.S. Census...
3 min read
McKenna Hogan: May 11, 2020 8:30:00 AM
The most beautiful time of the year is currently underway: photography season. Which means it’s time to start strategizing around new property...
4 min read
McKenna Hogan: May 4, 2020 8:30:00 AM
In a matter of 45 days, the majority of Americans have pivoted to a new lifestyle: working from home. For real estate professionals, whether you’re a...
5 min read
McKenna Hogan: Apr 23, 2020 8:30:00 AM
So you have your virtual tour, right? Then now is the time to perfect the guiding process to tackle the influx of student renters scheduling a remote...
3 min read
McKenna Hogan: Apr 8, 2020 8:30:00 AM
Did you know that in preparation for last year's fall semester, the student housing market was 59.5% pre-leased in March 2019?
3 min read
McKenna Hogan: Apr 3, 2020 8:30:00 AM
In real estate, visual content has been proven to not only be essential for engaging and converting leads, but the quality of that content acts as an...
3 min read
McKenna Hogan: Mar 23, 2020 8:55:00 AM
In-person apartment tours have always remained a valuable piece of the leasing process. After all, that’s where the relationship between the...
3 min read
McKenna Hogan: Mar 19, 2020 8:30:00 AM
We’re all familiar with the Google car that drives around capturing Street View across the entire globe. And as the first technology of its kind,...
2 min read
McKenna Hogan: Mar 12, 2020 1:27:21 PM
Schools are closing, events are canceling, and as of yesterday, the U.S. declared a travel ban to Europe. As necessary safety precautions are put...
5 min read
McKenna Hogan: Mar 12, 2020 8:30:00 AM
Virtual staging may be gaining interest within the real estate industry, but this digital tool, for some reason, is still working hard to prove its...
5 min read
McKenna Hogan: Mar 10, 2020 8:30:00 AM
Very recently a colleague of mine told me that she and her fiancé almost booked a venue without even visiting it. Crazy, right?
4 min read
McKenna Hogan: Feb 26, 2020 8:30:00 AM
It’s that time of year again!
4 min read
McKenna Hogan: Feb 20, 2020 8:30:00 AM
Every apartment community is different - which means their marketing must be different as well.
3 min read
McKenna Hogan: Feb 17, 2020 8:00:00 AM
Vertical Rent says it best: “each time you turn over a rental unit, you increase your operating costs.”
5 min read
McKenna Hogan: Feb 10, 2020 8:30:00 AM
Let’s face it, if some of our favorite TV show hangout spots were up for sale in 2020, their business listings would be, well, lacking.
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