4 min read
McKenna Hogan: Jan 29, 2020 8:30:00 AM
Fact: 14% of people would rent without seeing an apartment in person.
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4 min read
McKenna Hogan: Jan 8, 2020 9:00:00 AM
Similar to many industries, real estate sees an annual 0-100 situation in regards to the influx of business inquiries.
2 min read
McKenna Hogan: Jan 6, 2020 8:30:00 AM
If there’s one absolute truth in this world, it’s that Google My Business listings are essential to a business's success in search results.
2 min read
McKenna Hogan: Dec 20, 2019 10:07:43 AM
Out of all the jobs in the world, there’s something to be said about those who handle the pre-leasing process in multifamily.
3 min read
McKenna Hogan: Dec 13, 2019 8:30:00 AM
The National Association of Realtors states that 80% of homeowners preferred to work with an agent who includes real estate aerial photography and...
6 min read
McKenna Hogan: Dec 11, 2019 9:00:00 AM
Seeing an empty room just doesn’t have the same effect as a staged room these days.
4 min read
McKenna Hogan: Dec 9, 2019 8:30:00 AM
Come 2030, seniors will outnumber children for the first time in history.
5 min read
McKenna Hogan: Nov 18, 2019 8:45:00 AM
New developments can be tricky - they’re tasked with filling as many units possible before even having a physical property. And although they have...
4 min read
McKenna Hogan: Nov 11, 2019 8:45:00 AM
The 3D rendering market is estimated to reach up to $4 billion come 2025, so why are there still so many misconceptions about this digital tool?
4 min read
McKenna Hogan: Oct 28, 2019 9:00:00 AM
At one point or another, most communities will suffer from low occupancy. While it’s difficult to ensure there are no vacant units, there are steps...
5 min read
McKenna Hogan: Oct 18, 2019 9:00:00 AM
We don’t need to tell you that rental marketing has become increasingly complicated over the past decade - and we’re sorry to remind you that only a...
3 min read
McKenna Hogan: Oct 14, 2019 9:00:00 AM
Over the years, research has shown us just how reliant seniors have become on technology. Whether for entertainment, or for assisting in specific...
4 min read
McKenna Hogan: Oct 7, 2019 9:00:00 AM
Gone are the days of relying on cold calling to generate commercial real estate leads. While still a great tactic, digital tools will need to be put...
9 min read
McKenna Hogan: Sep 27, 2019 9:00:00 AM
Well, it’s finally here. The dreaded off-season for apartment renting. And finding new ways to market apartments during this time can be tricky.
2 min read
McKenna Hogan: Sep 20, 2019 9:00:00 AM
Let’s face it, with all of the new digital marketing technology out there right now, real estate photography may seem like small priority.
7 min read
McKenna Hogan: Sep 18, 2019 9:00:00 AM
With so many senior housing communities to choose from, it can be difficult for prospective residents to narrow down their options. However, with the...
3 min read
McKenna Hogan: Sep 17, 2019 9:00:00 AM
We often cover the “how” and “why” of apartment renting tactics for consumers, but now we’re here to talk about the what.
4 min read
McKenna Hogan: Sep 3, 2019 9:00:00 AM
Get this: research has shown that only a quarter of leads are actually sales-ready, while the other 75% often become dead ends. So how in the world...
5 min read
McKenna Hogan: Aug 19, 2019 9:00:00 AM
No one needs to be told that if their website isn’t generating leads, ranking on Google, or driving any traffic, it’s probably overdue for a SEO...
3 min read
McKenna Hogan: Aug 13, 2019 9:00:00 AM
“In late 2016, about 45 assisted living units went online every day. However, occupancy over that period hit a 6-year low.”
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