McKenna Hogan

McKenna is a Marketing Associate at LCP360, with a focus in content, email campaigns and social media management.

4 min read

The Official Off Season Digital Marketing Checklist

Off season in real estate - especially this year - is the perfect time to dot some i’s and cross some t’s. Since 2020 brought in a ton of new digital tools to combat the ongoing pandemic, below we’ve put together the official off season digital...

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4 min read

The Property Manager's Guide to Getting Through the Holidays: Covid Edition

Similar to the rest of 2020, the holidays are looking a little different this year. With the ongoing pandemic keeping more people at home this...

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3 min read

The Property Manager's Guide to Virtual Tours

There’s no shortage of benefits virtual tours can provide in real estate. Not only do renters service them, but property managers can learn and...

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4 min read

5 Ways to Improve Your Self-Storage Website in 2021

For most real estate professionals, especially self-storage facilities, websites have become the main resource for delivering information about a...

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3 min read

3 Virtual Tour Ideas for Apartments in 2021

Now that many real estate businesses are integrating virtual tours into their marketing strategies, it will take more effort to get tours to stand...

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3 min read

5 Leasing Agent Training Tools You Need to Succeed

Leasing virtually can be a bit of an adjustment for experienced and new multifamily professionals. That’s why we’ve put together a list of leasing...

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3 min read

5 Rental Property Listing Mistakes to Avoid

How to market a property has changed immensely, but one thing that hasn’t changed is the importance of upkeeping those listings. Despite the...

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4 min read

Planning Ahead: 4 Ways to Audit Your Digital Assets for 2021

The end of the year is quickly approaching, and many real estate professionals are already preparing for the new year.

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3 min read

Should You Use 2D or 3D Floor Plans for Apartments?

It’s no surprise that floor plans for apartments have become essential to the virtual leasing process. In fact, a study conducted by Yardi shows that...

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5 min read

Q3 Roundup: Digital Tools and Insights to Get You Through 2020

It’s no secret that 2020 has posed a series of challenges for businesses everywhere. Because of this, we put together ten must-read resources full of...

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Schedule More Virtual Tours

4 min read

How to Schedule More Virtual Tours with Prospects

While transitioning to virtual leasing amidst Coronavirus, many real estate businesses have invested in tools such as virtual tours in order to...

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4 min read

Fill Vacancies With These Types of Real Estate Marketing Strategies

Real estate marketing is no longer “business as usual” these days. Because of this widespread uncertainty, we’ve provided advanced strategies to fill...

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3 min read

6 Ways to Reopen an Apartment Community Safely

Preparing your community to reopen after months of lockdown? We’ve compiled a list of six ways apartment communities can reopen safely and...

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Commercial Office Exterior

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How to Transition Commercial Office Strategy During COVID-19

Since March of this year, commercial offices have been pushed into a confusing transition in regards to sales and marketing strategies.

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4 min read

How to Choose the Best Camera Angles for Your 3D Rendering

Commissioning a 3D rendering project is a bit different than other types of content creation. Unlike, let’s say, a photo shoot, 3D renderings require...

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3 min read

Student Housing Marketing Ideas That Will Make You Stand Out Amidst COVID-19

According to a survey conducted by The Chronicles of Higher Education, 85% of universities are still planning on conducting in-person classes this...

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4 min read

Updating Self-Storage Marketing Materials? 5 Things to Consider

Self-storage marketing has changed throughout the years, from once prioritizing billboards and paper advertisements to what has now become a...

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Business Marketing Strategy Mockup

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A 4-Step Guide to Preparing Your Business for a Post-COVID Era

If your business took a hit from the effects of COVID-19, you’re not alone. Whether you had to transition to working remotely, or were forced to...

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2 min read

Is Drone Photography Worth It? 4 Reasons to Add Drone to Your Marketing Efforts

Over the past decade, drones have been used for everything from entertainment all the way to work collateral, with a projected growth rate of 66.8%...

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2 min read

How COVID-19 Has Forever Changed University Tours

According to a recent study, 89% of students have no intention of delaying college enrollment despite the ongoing pandemic.

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