How to Increase Occupancy in Senior Living Communities
At one point or another, most communities will suffer from low occupancy. While it’s difficult to ensure there are no vacant units, there are steps...
5 min read
McKenna Hogan : Feb 10, 2020 8:30:00 AM
Let’s face it, if some of our favorite TV show hangout spots were up for sale in 2020, their business listings would be, well, lacking.
Popular TV show sets in the past few decades have included everything from hospitals to hotels to city apartments.
Regardless of the type of place, some of our faves could have benefited greatly from some marketing technology in their hayday.
Below are 8 TV show residences that deserved some digital content - especially if they were going on the market to sell.
Whether you have watched Friends or not, it’s almost guaranteed you’ve seen an image or snippet of Monica’s spacious NYC apartment (which her grandmother graciously let her sub-let).
If not (which I refuse to believe), go ahead and view the image below.
As you can see, there are few rooms - also rarely filmed in - like both bedrooms, the bathroom, and even Monica’s “junk closet,” which are pretty easy to spot in any given shot.
However, what’s the deal with the exterior?
For example, we know they reside in New York City’s Greenwich Village, but where is the location of the iconic loft in relation to Phoebe’s place, the ugly naked guy’s apartment that Ross eventually snagged, or even Central Perk?
2020 Friends needs to be put on the map.
2. How I Met Your Mother - MacLaren’s Pub
In How I Met Your Mother, MacLaren’s Pub is the bar located directly under Ted and Marshall’s apartment.
Although MacLaren’s exists in real life -and has gained much celebrity thanks to the show- the hangout spot featured in the series was home to endless bad decisions and a reputation for rowdiness.
Between bar fights, overserved patrons, and literally any inappropriate thing Barney did as soon as he entered the establishment, it’s a bit mind boggling that the place managed to stay in business (no doubt with a very sad Yelp review).
With that being said, TV show MacLaren’s could’ve used a bit of a reputation boost - and what better way to do this than a stacked marketing strategy?
Boutique hotels are all the rage these days, and that was no different in Stars Hallow.
The Dragonfly Inn, as you may or may not remember, was in an undesirable state when hotel partners Loralai Gilmore and Sookie St. James finally bought it. Overgrown with weeds and a porch that was damaged from years of neglect, the once thriving but now abandoned inn had little hope.
Hence why it definitely needed a real estate boost when the two women purchased and refurbished it.
Much of Stars Hallow was based around word of mouth which is a great way to market any business (and we all know how beloved Loralai is), but this boutique hotel still needed some help in the digital marketing department.
Where do we even start?
As one of the longest running shows on television, it makes sense that the hospital where most of the show is filmed has had more than a few set changes.
With numerous title changes as well as dozens of insane disasters taking place here -queue that bomb incident- this hospital has had to change on the regular.
A few of our main concerns:
With that being said, there’s quite a bit of current day healthcare marketing that Seattle Grace would greatly benefit from.
Now, we had a lot of choices for GOT.
Why did we choose King’s Landing, you ask? Well, because it’s absolutely chaotic. Between the Dragon Pit, the Great Sept of Baelor, and of course, The Red Keep (just to name a few), it’s actually baffling that any of the characters knew their way around.
And don’t get us started on the architectural maze that is The Red Keep.
As far as property marketing goes, King’s Landing definitely could have afforded the best technology real estate has to offer. Below we’ll discuss tools (pre-explosion) that would make The Red Keep more than just the home of the Iron Throne.
Brought to you by TV’s best boss, Michael Scott, Dunder Mifflin Paper company wasn’t extravagant, but it sure was home.
Representing offices across the globe, this space was simple, yet functional. However, in 2020, this reputation wouldn’t stand a chance in today’s cut-throat real estate market.
Commercial real estate marketing as of right now is pretty big on networking as well as unique experiences - Dunder Mifflin provides the latter, but for completely different reasons- and because of that, we suggest content that sets this building apart from all the other paper manufacturers in suburban Pennsylvania.
This 1980s-inspired mall in Hawkins, Indiana was a black hole of secrets.
A Russian spy experiment, secret tunnels, and an open portal to the Upside Down?
What kind of business is Starcourt trying to run..?
Property marketing for hospitality/commercial real estate typically focuses on visual mapping as well as a killer business listing. And if Starcourt ever wants to sell after that whole Soviet Union/alien debacle, it’ll have to bring out the big guns (metaphorically, and possibly literally).
Not a conventional residence, but a place where people lived nonetheless - the island in Lost was the definition of a labyrinth.
Neither the characters nor the audience had any clue how to effectively navigate the place, and even when we started to build a mapping system, people started seeing animated clouds of black smoke and polar bears that brought us all back to square one.
Not that the island is up for sale, per say, it could’ve used a lot of informative digital content during the span of the series to provide some much needed perspective.
At one point or another, most communities will suffer from low occupancy. While it’s difficult to ensure there are no vacant units, there are steps...
If you clicked on this, you probably have some knowledge or interest in 3D renderings for apartments.
You might have the most beautiful community in the area, but if prospects cannot see it online, you are missing out on a lot of leads.