.png?width=600&height=206&name=LCP_Media_Logo_White_Green_PNG%20(2).png "LCP_Media_Logo_White_Green_PNG (2)"){kind=logo}
9 min read
Q&A with Lincoln: COVID Marketing Insights for Multifamily
The 2020 pandemic has truly reshaped how multifamily professionals operate. Now more than ever, renters are turning to digital tools like virtual...
Multifamily (4)
3 min read
Should You Use 2D or 3D Floor Plans for Apartments?
McKenna Hogan: Oct 2, 2020 8:30:00 AM
It’s no surprise that floor plans for apartments have become essential to the virtual leasing process. In fact, a study conducted by Yardi shows that...
4 min read
How to Schedule More Virtual Tours with Prospects
McKenna Hogan: Sep 17, 2020 8:30:00 AM
While transitioning to virtual leasing amidst Coronavirus, many real estate businesses have invested in tools such as virtual tours in order to...
3 min read
6 Ways to Reopen an Apartment Community Safely
McKenna Hogan: Sep 3, 2020 8:30:00 AM
Preparing your community to reopen after months of lockdown? We’ve compiled a list of six ways apartment communities can reopen safely and...
4 min read
Real Estate Budgeting for 2021: Technology Trends to Look Out For
Budget season in real estate is in full swing. In fact, many real estate professionals in multifamily and commercial have already started their...
4 min read
Midsummer Multifamily Reflections: Securing Leases During COVID-19
A lot has happened since the beginning of 2020, and the multifamily industry has surely been on a rollercoaster ride. From sudden shifts in strategy,...
2 min read
16 Stunning Apartment Virtual Staging Before and After Photos
McKenna Hogan: Jun 15, 2020 8:30:00 AM
Although businesses are starting to open up across the U.S., it’s likely you won’t be finding an influx of renters flooding your inbox asking for...
5 min read
How to Spend Your Multifamily Marketing Budget During the Coronavirus
When the coronavirus pandemic shook up the world in March, it also shook up the multifamily industry. Suddenly, multifamily marketing budgets were at...
4 min read
Marketing Your Apartment Development During COVID-19
McKenna Hogan: Jun 4, 2020 8:30:00 AM
According to a survey from The National Multifamily Housing Council, 53% of multifamily developers are still reporting delays in construction.
5 min read
4 Ways to Promote Physical Distancing in Your Apartment Community
Contactless delivery. Touchless locks. Increased cleanings. The world as we know it has changed, and it’s time to adapt. Apartment communities are in...
4 min read
Staying Productive at Home: Tips for Real Estate Professionals
McKenna Hogan: May 4, 2020 8:30:00 AM
In a matter of 45 days, the majority of Americans have pivoted to a new lifestyle: working from home. For real estate professionals, whether you’re a...
3 min read
Best Practices for Giving a Virtual Apartment Tour
Kyna Garrett: Apr 1, 2020 9:00:11 AM
So you’re ready to give your first virtual apartment tour to future renters. We’ve put together this complete guide to help walk you through best...
3 min read
Are FaceTime Tours Enough? Alternatives to In-Person Apartment Tours
McKenna Hogan: Mar 23, 2020 8:55:00 AM
In-person apartment tours have always remained a valuable piece of the leasing process. After all, that’s where the relationship between the...
5 min read
What You're Missing in Your Apartment Digital Marketing
Klaudia Marzec: Mar 16, 2020 9:00:00 AM
Is something missing in your apartment digital marketing? Potentially, with so many ideas out there, you can always find new ways to boost your...
5 min read
Does Virtual Staging Work? Everything You Need to Know
McKenna Hogan: Mar 12, 2020 8:30:00 AM
Virtual staging may be gaining interest within the real estate industry, but this digital tool, for some reason, is still working hard to prove its...
4 min read
How to Successfully Prepare for Peak Rental Season
McKenna Hogan: Feb 26, 2020 8:30:00 AM
It’s that time of year again!
3 min read
Virtual Tours: The New Leasing Agent Training Tool
Kyna Garrett: Feb 24, 2020 9:00:00 AM
Let’s get straight to the facts: leasing agent turnover is high. A study in 2008 by the National Multi Housing Council revealed an employee turnover...
4 min read
Amazing Apartment Marketing Ideas (For Any Budget)
McKenna Hogan: Feb 20, 2020 8:30:00 AM
Every apartment community is different - which means their marketing must be different as well.
3 min read
3 Reasons Long-Term Renting is Projected to Increase in 2020
McKenna Hogan: Feb 17, 2020 8:00:00 AM
Vertical Rent says it best: “each time you turn over a rental unit, you increase your operating costs.”
5 min read
8 Iconic TV Show Residences that Could Have Used Digital Content
McKenna Hogan: Feb 10, 2020 8:30:00 AM
Let’s face it, if some of our favorite TV show hangout spots were up for sale in 2020, their business listings would be, well, lacking.