Visual media results: How Nolan Living elevated its property marketing

Visual media results: How Nolan Living elevated its property marketing

Can visual media take your property marketing to new heights? Find out from Nolan Living, a multifamily brand with an impressive success story.

We’re excited to walk you through the visual media results, featuring insights from Tiffany Walsh, Nolan Living’s director of marketing. You’ll see how TourBuilder helped Nolan Living elevate its content strategy — leading to more engaged renters and major time savings.

Bonus: You’ll also see how RentCafe Marketing works as a whole (including LCP Media solutions, plus REACH SEO and PPC) works to amplify Nolan Living’s results.

Meet Nolan Living

Nolan Living is a real estate investment and management firm. The brand owns and operates 26 residential properties, across seven states, covering 6,300 units in total.

With over 30 years of multifamily experience, Nolan Living focuses on providing superior service and amenities to its residents. 

Preview the story

Before RentCafe Marketing, Nolan Living lacked a strong, unified digital presence. The team had invested in marketing channels before, including ILS listings, but results varied and weren’t easy to measure.

Nolan Living was ready for a new marketing approach.

Finding a reliable partner isn’t always easy, especially when you’re seeking solutions designed specifically for multifamily. Luckily for Nolan Living, RentCafe Marketing checked every box, from search marketing to virtual tours.

Now, thanks to LCP Media, Nolan Living has stellar visual marketing that engages renters, and teams are saving time. With REACH by RentCafe, the brand is seeing lower marketing costs and higher returns.

Impactful results with TourBuilder

How can you attract, engage and win renters? As Nolan Living shows us, it starts with powerful visual media.

“LCP Media helps us create lasting experiences for our renters searching online,” said Tiffany. “It’s improved the way we showcase our properties.” 

TourBuilder — our all-in-one visual media solution — helps Nolan Living deliver captivating photos, videos and virtual tours. It’s high-quality media that lives in one place (and gets published in real time).

Renters can easily explore properties across Nolan Living’s website, Google Business Profile and ILS listings. “TourBuilder makes it easy to show off our floor plans,” shared Tiffany. “It's now incredibly convenient for the renter … they can tour the exact apartment they’re looking for. We can even show virtual tours within our interactive site map.”

This helps renters save time, since they can access media and information without jumping to multiple places. They also don’t need to guess how floor plans match exact units.

TourBuilder saves time for Nolan Living’s team, too. They no longer have to capture and edit content themselves. Plus, once new media is ready, publishing across channels is easier than ever with TourBuilder. Now Nolan Living gets new media out the door in a flash. 

As Tiffany puts it, “TourBuilder makes everything seamless.”

Take a tour to see for yourself. 

Success with SEO & PPC

Ready for the REACH results? See below for a snapshot of Nolan Living’s success with one year of professional SEO and PPC.

Here’s the SEO data: 

• 618 leases
• 26% conversion rate
• $121 cost per lease
• 143:1 return on ad spend
• $10.8 million in rental income

And the PPC data:

• 383 leases
• 31% conversion rate
• $1,439 cost per lease
• 12:1 return on ad spend
• $6.3 million in rental income

Learn more about TourBuilder

TourBuilder is our innovative, all-in-one media platform that simplifies how multifamily marketers create, manage and distribute digital content. It’s designed to help renters visualize their next home. And to help you drive more quality leads and leases.

With TourBuilder, you can expect more media, reach and conversions.

Learn more about what TourBuilder can do.

Connect with us

Thanks to Tiffany Walsh for taking the time to chat with us. We loved spotlighting Nolan Living’s visual media results, and showing that combining media, SEO and PPC helps the brand stand out everywhere renters look.

If this article sparked some inspiration and you’d like to discuss your media strategy, book a free consultation with us below! We’re happy to tailor a demo to your communities.