How live-guided virtual tours improve multifamily marketing & leasing

According to survey data, 73% of renters think virtual tours are important or very important. But which virtual tour features work best? Put differently, what impresses renters and makes their apartment search easier?

Say hello to live-guided virtual tours. Or as we describe TourBuilder Connect, a virtual touring tool that makes it easy to share real-time tours with anyone, anytime.

Keep reading for a deep dive, featuring three ways live-guided virtual tours can improve your multifamily marketing and leasing.

How do live-guided virtual tours work?

If you’re in multifamily marketing, you’re likely familiar with virtual tours. But what about live-guided virtual tours? What exactly does “live” mean?

Live-guided tours allow people to experience virtual tours together, all in real time. Leasing agents can share a virtual tour directly with prospects, and prospects can share with their friends, family and roommates. These tools enable live audio and screen sharing for a collaborative, interactive experience.

That means renters can explore your community online whenever they’d like — and with whoever they choose — driving faster, more efficient touring.

3 ways live-guided virtual tours improve marketing & leasing

1. Tours stay polished & professional

Sure, live virtual tours mean someone is screen sharing, but it’s still your polished, prospect-ready tour being shown. TourBuilder Connect tours are premade and show your community in its best light. Leasing agents are walking prospects through an engaging, reliable virtual tour.

When renters tour a property in person, they're often inclined to share the space with others via video calls and FaceTime®, which don't deliver the same quality. Live-guided virtual tours deliver better visuals and more professional experience.

2. You enable real-time conversations

When leasing agents lead virtual tours with live screen and audio sharing, it opens the door for renters to ask questions, get immediate answers and request a closer look at specific spaces.

That real-time interaction builds trust and confidence, which can expedite leasing decisions. Live-guided virtual tours are more collaborative than standard virtual tours. 

3. Renters get ultimate flexibility

Speaking of convenience, live-guided virtual tours are accessible anytime, from anywhere. Leasing agents, renters and roommates can explore the property before or instead of visiting in person. 

That translates to unmatched flexibility and significant time savings. Live-guided virtual tours provide on-demand, group access to view your community whenever and from wherever it’s convenient.

More on TourBuilder Connect

TourBuilder Connect offers everything you need, plus it’s easy to use. Available for both TourBuilder Pro and TourBuilder Go tours, it can be accessed — and shared — from your TourBuilder dashboard or directly from a virtual tour. 

Try TourBuilder Connect here.

Once shared, participants can join via link, text or email, and no downloads or plugins are required.

As participants join, names and camera feeds will populate on the right-hand side. The presenter then has the option to:

• Toggle between the virtual tour and photos
• Use the rotation bar to explore different angles
• Show off featured floor plans (if available)

Once the presenter ends the meeting, participants will be redirected to the TourBuilder virtual tour to continue exploring on their own.

We can walk you through these steps and features in more detail once you’re ready.

We’re here to help

If you’re ready to see more of TourBuilder Connect, or learn about live-guided virtual tours in general, reach out below. We’re here to answer questions and help you improve your marketing and leasing efforts.

In the meantime, check out our other virtual tour articles:

• Multifamily virtual tours: 8 reasons to use TourBuilder Pro

• New virtual tour data: How unit-level media increases rent revenue