5 creative apartment leasing ideas your competitors are already using

To attract today’s renters and turn leads into leases, you’ll need to get creative. Simple apartment listings and outdated content can only get you so far.

So, are you ready for some fresh apartment leasing ideas? We’ve got five creative strategies to share that are tailored to multifamily brands.

5 creative apartment leasing ideas

1. Follow up with visuals after in-person tours 

It’s important to follow up with renters after an in-person tour. You’ve already showcased your community’s best features — now it’s time to make that impression last.

A generic thank you email might get some replies but, to get the best results from your efforts, consider linking to a TourBuilder virtual tour. You can also add short-form videos or GIFs of the unit the prospect visited. (TourBuilder Clips automatically generates these from your virtual tours.) 

This helps renters continue exploring your community before leasing, plus they can share virtual tours with roommates, family members or friends.

Related: See how TourBuilder can help you share great visuals

2.  Offer multiple touring options 

We talked about in-person tours, but not all renters can visit properties in person.

Be sure to offer multiple touring options, including both in-person and virtual tours. Flexibility is important to the latest generation of renters. If you offer engaging features that encourage leasing, like live-guided virtual tours with TourBuilder Connect, you should highlight those too.

3. Use interactive site maps

Renters expect intuitive tools and hassle-free leasing. That’s where interactive property maps come in, like Engrain’s SightMap, which can be embedded into LCP Media virtual tours.

SightMap makes it easy to toggle between map, floor plan and unit views. Renters can also see real-time availability and directly access leasing tools.

Bonus tip: In addition to your website, think about adding interactive maps to your lobby touch screen (if you have one).

4. Spruce up your empty model units with virtual staging

Rather than spending valuable dollars (and time) to physical staging, consider virtually staging your vacant units. Virtual staging is budget-friendly, and it helps renters explore and lease units faster.

3D artists will take professional photos of your empty units, then add furniture, decor and other elements to bring the room to life. With TourBuilder, renters can easily slide between unfurnished and virtually staged units in the same virtual tour.

Related: See 8 stunning apartment virtual staging before and after examples

5. Show off your community on social media

Do you have professional photos and videos of your community? Make sure they’re published beyond your website, especially on social media.

Post engaging photos that show off your units and amenities, then try short-form videos with TourBuilder Clips.  It’s also smart to link to virtual tours in your captions or bio.

If you’re wondering where to post, we recommend starting with visual platforms like Instagram and TikTok. Recent data shows that 89% of Gen Z social media users are on Instagram and 82% are on TikTok.

Think outside the apartment marketing norms

Ready to engage and convert more renters? It’s time to get creative with your apartment leasing ideas.

If you’d like a closer look at our visual media solutions, contact us below. We’re here to help you elevate your brand and show renters why your community is a great place to live.