LCP Media Blog

Discover the latest in digital media,
from concept to creation.

4 min read

How to Build Your Real Estate Social Media Content Calendar

Some might argue that social media in real estate is currently one of the most effective ways to market to renters, thanks to visually inclined and tech savvy consumers.

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2 min read

The Power of Adding Authenticity to Senior Living Marketing

Senior living communities took a big hit during the pandemic, but now they are starting to make a comeback and are finding new ways to market to...

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3 min read

How Co-Working Spaces are Changing Multifamily Properties

Co-working spaces for multifamily properties are nothing new—but due to the pandemic, they have seen a huge increase in popularity.

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3 min read

4 Ways to Market Your Apartment Community on Instagram

Every year comes a new wave of renters deciding whether to stay at their current apartment community or search for a new one. Using social media to...

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6 min read

Resimercial Design: 20 Design Elements to Include in Your Next Virtual Staging Project

“Resimercial design” is an emerging trend in commercial real estate where design elements, or staging, is inspired by residential staging. This has...

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4 min read

4 Marketing Ideas for Retirement Communities Future Residents Will Love

According to the National Center for Assisted Living, around one million Americans live in some type of senior living community, and that number is...

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2 min read

Virtual Tours: 4 Tips to Introduce Your Senior Living Community

The National Center for Assisted Living reports that there are about 28,900 assisted living communities with almost one million beds in the U.S....

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6 min read

21 Real Estate Photography Tips for Your Next Photoshoot

In need of some tips or quick wins before your next property shoot? Say no more; we’ve compiled 21 real estate photography tips for your next...

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2 min read

Senior Living: How To Market For Increased Occupancy In 2021

2020 was a hard year for senior living communities. The pandemic brought multiple obstacles that seniors were faced with.

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4 min read

What To Do With Your Apartment Photography Following a Photoshoot

It’s no secret that apartment photography has the ability to yield amazing results.

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2 min read

3 Reasons Renters Will Sign A Lease Sight Unseen

Times have changed. Leasing agents and property managers have had to find a way to connect with prospective tenants without being in person. So, how...

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3 min read

3 Things to Look For When Selecting a Real Estate Photographer

Finding a real estate photographer can be quite difficult if you don’t have much experience.

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6 min read

10 Apartment Photography Techniques You May Be Forgetting

Apartment photography is not only necessary, but also highly regarded in the minds of renters.

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3 min read

3 Commercial Virtual Staging Tips to Generate ROI

Commercial virtual staging doesn't get quite the same hype as residential virtual staging. It’s no secret that when we think of brokers and real...

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3 min read

Little Known Perks of Real Estate Drone Photography

Real estate drone photography doesn’t quite receive the reputation it deserves.

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4 min read

10 Tips to Make Your Real Estate Video Tours Amazing

Real estate video tours are only as powerful as you make them. Unfortunately, most real estate videos start to look the same, so how do you make sure...

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4 min read

How to Build an Apartment Brand From Scratch

In real estate marketing, branding is a lifestyle—and building an apartment brand that does so successfully is no easy feat.

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3 min read

6 Ways to Re-Introduce the In-Person Apartment Tour

After a full year of restrictions from COVID-19, what was once a full-fledged transition to digital options is now re-transitioning back to in-person...

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2 min read

Residential Renderings: 3 Reasons They're More Than a Construction Tool

Residential renderings have long proven to be a valuable tool in development projects, especially for architects. Not only do renderings help...

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2 min read

13 Before and After Examples of 3D Real Estate Photography

According to a 2019 Global Market Insight Inc. report, renderings will rise to over $6 billion by 2025.

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