LCP Media Blog

Discover the latest in digital media,
from concept to creation.

4 min read

What To Do With Your Apartment Photography Following a Photoshoot

It’s no secret that apartment photography has the ability to yield amazing results.

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2 min read

3 Reasons Renters Will Sign A Lease Sight Unseen

Times have changed. Leasing agents and property managers have had to find a way to connect with prospective tenants without being in person. So, how...

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3 min read

3 Things to Look For When Selecting a Real Estate Photographer

Finding a real estate photographer can be quite difficult if you don’t have much experience.

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6 min read

10 Apartment Photography Techniques You May Be Forgetting

Apartment photography is not only necessary, but also highly regarded in the minds of renters.

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3 min read

3 Commercial Virtual Staging Tips to Generate ROI

Commercial virtual staging doesn't get quite the same hype as residential virtual staging. It’s no secret that when we think of brokers and real...

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3 min read

Little Known Perks of Real Estate Drone Photography

Real estate drone photography doesn’t quite receive the reputation it deserves.

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4 min read

10 Tips to Make Your Real Estate Video Tours Amazing

Real estate video tours are only as powerful as you make them. Unfortunately, most real estate videos start to look the same, so how do you make sure...

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Minimalistic workspace with a brand identity book, a closed laptop, a white keyboard, and a mouse on a clean desk

4 min read

How to Build an Apartment Brand From Scratch

In real estate marketing, branding is a lifestyle—and building an apartment brand that does so successfully is no easy feat.

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3 min read

6 Ways to Re-Introduce the In-Person Apartment Tour

After a full year of restrictions from COVID-19, what was once a full-fledged transition to digital options is now re-transitioning back to in-person...

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2 min read

Residential Renderings: 3 Reasons They're More Than a Construction Tool

Residential renderings have long proven to be a valuable tool in development projects, especially for architects. Not only do renderings help...

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2 min read

13 Before and After Examples of 3D Real Estate Photography

According to a 2019 Global Market Insight Inc. report, renderings will rise to over $6 billion by 2025.

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4 min read

Video Tours vs. Virtual Tours: Which Do You Need?

Video tours, virtual tours, in-person tours—with so many different options, how do you choose what’s best for your community?

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3 min read

5 Marketing Ideas for Your 2021 Apartment Lease-Up

Currently have an apartment in development this year? Take a look below for 5 marketing ideas for apartment lease-up in 2021 that will help you...

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4 min read

Inside Renters' Minds: Demands and Desires for Apartment Living

Do you wish you could read renters’ minds? While multifamily professionals may not be able to determine everything renters are thinking, we can get a...

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4 min read

Tips and Tricks to Optimize Google My Business Listings in 2021

The beginning of a new year brings so many opportunities to start fresh and revamp any out of date content—especially on your Google My Business...

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3 min read

Powerful Video Stats to Give Your Multifamily Marketing an Edge

From shifts in technology to an unprecedented pandemic, the way renters look for new apartments is much different than it was two years ago.

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3 min read

Home Staging vs. Virtual Staging for Apartment Homes

Here we present the agelong question in real estate: which is better when staging an apartment home? Home staging or virtual staging for apartment...

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3 min read

3 Ways to Audit Multifamily Apartment Photography

Photography is one of the most common marketing assets in real estate. Little do people know, it’s not something you can just set and forget.

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4 min read

3D Renderings for Apartments: What They Are and Why You Need Them

If you clicked on this, you probably have some knowledge or interest in 3D renderings for apartments.

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4 min read

Virtual Leasing Tours: 10 Reasons You Need Them Now

Virtual tours have become incredibly popular in a very short amount of time.

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