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2 min read
Why I Joined LCP360
If someone told you that there is room for you to ride on a rocket ship, would you take it? The answer for me was pretty simple: absolutely!
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3 min read
How Your Multifamily Community Can Be "Mobile First"
The digital marketing landscape is ever changing, not only in the multifamily industry but for business across the board. Today, most businesses have...
4 min read
How to Take the Best Apartment Photos with Your Smartphone
Did you know you’re likely carrying around a camera that can produce professional-looking photos and cinematic video? In fact, you don’t leave the...
3 min read
Leasing Agents: 3 Reasons to Learn How to Create Apartment Virtual Tours
Leasing agents are ever adaptable to the constant changes happening within the multifamily industry. Between virtual tours and virtual leasing...
6 min read
22 Time Management Tips for Leasing Teams in 2022
If one of your New Year’s resolutions was to spend less time stressed out and more time enjoying what you love, then you are like so many others,...
2 min read
New Ways to Track Your Virtual Tours, Now on Panoskin (in Beta)
LCP360 is excited to introduce Reporting Tool 2.0 to the Panoskin Dashboard! The new Reporting Tool involves a new look and new ways to track your...
3 min read
Multifamily Website Tips and Tricks to Keep Renters Engaged
Between videos, virtual tours, and chatbots, website design can give multifamily marketers a collection of features to build their marketing strategy...
3 min read
4 Multifamily Marketing Trends to Fuel Your Strategy in 2022
It’s a new year and it’s time for a fresh start in the multifamily industry. Over the past decade, the industry has seen so much growth. Multifamily...
2 min read
Student Housing Marketing: How to Keep Up with Gen Z's Digital Demands
Gen Z has completely redefined the student housing market. In order to remain at the cutting edge of the industry, you need to have a foolproof...
4 min read
Meet Jennifer, Director of Operations at LCP360
As the Director of Operations, Jennifer Alesse always has a hand in client projects from scheduling photo shoots to communicating with our...
3 min read
Are Self-Service Tools the Future for Multifamily?
Renters have become more comfortable with the idea of self-service tools in the last few years. Self-service tools can consist of self-service...
3 min read
How to Bring the Hype of Smart Home Features to Senior Living
When people think of smart home features, what comes to mind is usually tech-savvy millennials. They have smartphones and devices all synced up to...
3 min read
5 Virtual Leasing Tools to Save Your Leasing Team More Time
Before the pandemic, the idea of virtual leasing was just that, an idea. But the pandemic shifted the entire landscape of the multifamily industry...
3 min read
3 Ways to Make SnapChat Work For Your Student Housing Marketing Strategy
A strong social media presence is essential for marketers, but it's not as simple as having a Facebook page or an Instagram account. There are many...
4 min read
The Pros and Cons of Virtual Staging in Real Estate
The real estate market once consisted of renters and buyers finding a clip in the newspaper and driving from property to property to decide where...
4 min read
How to Build Back Confidence in Your Senior Living Community
Senior living communities were highly impacted by the coronavirus pandemic. Between caregiver burnout and residents’ lack of trust in safety...
2 min read
Get to Know Klaudia Marzec, Client Success Manager
After taking an internship as a digital content advisor with LCP360, Klaudia Marzec didn’t know her role would develop into something much more....
3 min read
3 Ways Apartments Can Improve Contactless Leasing
The year 2020 changed the way many companies do business, especially the multifamily industry. In order to remain competitive in such a difficult...
4 min read
How To Get More Positive Apartment Reviews With Photography
Building trust and credibility is essential in the multifamily industry. With prospective renters trying to decide which community is right for them,...