2 min read
Gen Z has completely redefined the student housing market. In order to remain at the cutting edge of the industry, you need to have a foolproof student housing marketing strategy to keep up with their digital demands.
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4 min read
As the Director of Operations, Jennifer Alesse always has a hand in client projects from scheduling photo shoots to communicating with our...
3 min read
Renters have become more comfortable with the idea of self-service tools in the last few years. Self-service tools can consist of self-service...
3 min read
When people think of smart home features, what comes to mind is usually tech-savvy millennials. They have smartphones and devices all synced up to...
3 min read
Before the pandemic, the idea of virtual leasing was just that, an idea. But the pandemic shifted the entire landscape of the multifamily industry...
3 min read
A strong social media presence is essential for marketers, but it's not as simple as having a Facebook page or an Instagram account. There are many...
4 min read
The real estate market once consisted of renters and buyers finding a clip in the newspaper and driving from property to property to decide where...
4 min read
Senior living communities were highly impacted by the coronavirus pandemic. Between caregiver burnout and residents’ lack of trust in safety...
2 min read
After taking an internship as a digital content advisor with LCP360, Klaudia Marzec didn’t know her role would develop into something much more....
3 min read
The year 2020 changed the way many companies do business, especially the multifamily industry. In order to remain competitive in such a difficult...
4 min read
Building trust and credibility is essential in the multifamily industry. With prospective renters trying to decide which community is right for them,...
3 min read
During the pandemic, renters searched for new amenities in their apartment search. Luxury amenities used to be all the rage, from fancy fitness...
2 min read
Before COVID-19, cities were bustling with renters. Once the pandemic hit, renting slowed down and the industry took a hit. But the 2021 rental...
1 min read
When you’ve spent the time to create a virtual tour, you want it to be visible to people on all different internet listing services. So wouldn’t it...
3 min read
Social media is always an excellent resource for marketing apartment communities. Instagram, Facebook, and Twitter can help you sell your community...
5 min read
QR codes have been around for almost 20 years, long before the pandemic. But the real estate industry had not taken advantage of them just yet....
2 min read
Buying commercial real estate can be a challenging quest, and it’s not like buying a home. You aren’t looking for a home you want to live in, you are...
3 min read
Colleges and universities may have weathered the immediate impact COVID-19 had on them, but the Fall 2021 semester will still look different. Student...
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