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Creating Effective Unit-Level Virtual Tours Tips and Best Practices

Creating Effective Unit-Level Virtual Tours Tips and Best Practices

In the digital age, virtual tours have become an invaluable tool for showcasing real estate properties. Regarding unit-level virtual tours, capturing high-quality visuals and presenting a compelling walkthrough experience is essential. This blog post will explore tips and best practices for creating effective virtual tours that showcase a unit and leave a lasting impression on potential buyers or renters.

Preparing the Unit

Preparing the unit before capturing the virtual tour is crucial. Apply the following tips to ensure a clean and visually appealing space:

1. Walkthrough and declutter

Start by taking a walkthrough of the unit and identifying any areas that need attention. Remove any unnecessary clutter, personal items, or distracting elements that could hinder the tour experience.

2. Hide cords and cables

Conceal visible cords and cables create a clean and professional look. Tuck them behind furniture, use cable management solutions, or temporarily move furniture to hide them from view.

3. Dust and clean surfaces

Ensure all surfaces are dusted and cleaned before capturing the virtual tour. This will enhance the overall visual appeal of the unit and give viewers a positive impression.

4. Straighten up

Pay attention to details, such as ensuring items are appropriately aligned, fluffed cushions, and curtains or blinds are evenly positioned. These minor adjustments can significantly improve the overall presentation.

Ascent MKE - unit 1402


Capturing the Virtual Tour

Now that the unit is ready for capture, it’s time to ensure you create a seamless and engaging virtual tour. Here are some tips to consider during the capturing process:

1. Maintain line of sight

Avoid jumping through walls or across counters when moving from one point to another. Maintain a clear line of sight by ensuring a visible connection between scenes. This means you can see the placement of your camera tripod on the floor from one spot to the next. This will make the walkthrough feel natural and coherent.


2. Plan the tour path

Before capturing, plan and visualize how the scenes will connect. Take note of the next point from each location to ensure a smooth transition and a logical tour flow.

Walkthrough - How to shoot your unit tour (4)

3. Utilize TourBuilder Go

LCP Media’s TourBuilder Go Kit, which includes the Ricoh Theta Z1, Manfrotto Tripod, Battery Pack, Phone Mount, and Hard Case, provides a comprehensive solution for capturing unit-level virtual tours. By using this equipment, you can ensure high-quality visuals and a professional presentation.

TourBuilder Go Kit

4. Optimize smartphone photography

When capturing still photos using your smartphone, keep the following in mind:

A. Enable HDR mode

High Dynamic Range (HDR) mode helps capture a broader range of light and detail, resulting in more vibrant and balanced images.

B. Shoot on bright days

Take advantage of natural light by capturing the unit on sunny days. Well-lit spaces look more inviting and appealing.

c. Consistency with lighting

When capturing the tour, keep all the lights on or off throughout the entire tour. Inconsistencies in lighting can disrupt the visual experience.

d. Alternate between lenses

If your smartphone has multiple lenses (standard and wide-angle), use them strategically to convey the sense of space. Wide-angle lenses can showcase larger areas, while standard lenses provide a more realistic perspective.

Creating effective unit-level virtual tours requires careful preparation and attention to detail. Following the tips and best practices outlined in this blog post, you can ensure that your virtual tours are visually stunning and engaging and provide an immersive experience for potential buyers or renters. Remember to leverage equipment like LCP Media’s TourBuilder Go Kit, optimize smartphone photography, and stage the unit meticulously for optimal results. Happy virtual touring!

About LCP Media

LCP Media (Lights Camera Pixel) is a national visual media technology company based in Chicago. We provide a full menu of services, including virtual tours, professional and drone photography, 3D renderings, video animations, virtual staging, and floor plans. LCP Media is an innovative leader in creating unforgettable virtual real estate experiences by combining unrivaled technology solutions with our unparalleled customer service.

 Simply put, we deliver an unreal experience from start to finish. So real, it’s Unreal! For more information, please visit LCPMedia.com.

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