LCP Media Blog
Discover the latest in digital media,
from concept to creation.
2 min read
Introducing TourBuilder One: Virtual tours made easy
Ready for an easy, affordable way to create virtual tours that impress renters? We’re excited to introduce TourBuilder One, our new, all-in-one...
2 min read
Staging a photo shoot: Apartment photography tips & tricks
For most renters, first impressions happen online. The question is, how can you make that impression last?
2 min read
How live-guided virtual tours improve multifamily marketing & leasing
According to survey data, 73% of renters think virtual tours are important or very important. But which virtual tour features work best? Put...
4 min read
National Church Residences: Success with elevated visual media
National Church Residences: Success with elevated visual media
3 min read
Multifamily virtual tours: 8 reasons to use TourBuilder Pro
Multifamily virtual tours: 8 reasons to use TourBuilder Pro Are multifamily virtual tours part of your marketing strategy? If not … they should be!...
3 min read
Google Business Profile for multifamily: Your optimization checklist
Google Business Profile for multifamily: Your optimization checklist If you’ve been in multifamily marketing for some time, you’re no stranger to...
2 min read
New virtual tour data: How unit-level media increases rent revenue
New virtual tour data: How unit-level media increases rent revenue Unit-level virtual tours are no longer a nice-to-have. They’re must-have media...
5 min read
Real People, Unreal Tech: Steve Aksamit
Senior full stack engineer: Meet Steve Aksamit Steve’s career in software development spans more than 20 years. He has worked across industries,...
2 min read
Visual media results: How Nolan Living elevated its property marketing
Visual media results: How Nolan Living elevated its property marketing Can visual media take your property marketing to new heights? Find out from...
2 min read
Should you use 2D or 3D floor plans for apartments?
Unit-level floor plans play a crucial role in virtual leasing. In fact, according to a RentCafe.com study, 83% of renters say viewing individual...
5 min read
Real People, Unreal Tech: Diana Vera
Streamlining workflows & driving efficiency: Meet Diana Vera Creative, collaborative and endlessly curious, Diana Vera is the kind of teammate who...
3 min read
8 stunning apartment virtual staging before and after examples
Empty apartment units can be challenging to market. Without furniture or decor, it’s difficult for renters to imagine themselves living in the space.
7 min read
Real People, Unreal Tech: Prachi Parihar
Computer vision & machine learning expert: Meet Prachi Parihar Every career has a story. Prachi’s began with physics at Princeton, continued with...
3 min read
Social media drives serious renters: 50% of social leads book tours
Social media delivers the most committed renters Not the most leads, but the right leads In multifamily marketing, quality often matters more than...
2 min read
Expect More from Your Virtual Tour Platform: TourBuilder
Expect More from Your Virtual Tour Platform TourBuilder is a centralized platform for managing, distributing, and optimizing your virtual content. It...
8 min read
Real People, Unreal Tech: Anastasiia Alieksieieva
3D Expert. Meet Anastasiia Alieksieieva Some career journeys begin with a resume. Anastasiia Alieksieieva’s started with a twist of fate. Anastasiia...
5 min read
Session Recap: Apartment Tour Trends - New Data & Fresh AI
This wasn’t just another webinar—it was a high-impact marketing masterclass. In a data-driven session, Derek Johnson (REACH by RentCafe), Esther...
5 min read
Real Stories, Unreal Success: Alyson Fitzpatrick, Subtext
Real Stories, Unreal Success: Alyson Fitzpatrick Director of Leasing at Subtext At LCP Media, we believe great partnerships drive excellent...
5 min read
Real People, Unreal Tech: Pat Ash
Photographer. Editor. Visual powerhouse: Meet Pat Ash With nearly two decades of experience behind the camera and in the editing room, Pat Ash is a...