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3 min read
3 Ways to Make SnapChat Work For Your Student Housing Marketing Strategy
A strong social media presence is essential for marketers, but it's not as simple as having a Facebook page or an Instagram account. There are many...
Virtual Tours (2)
4 min read
The Pros and Cons of Virtual Staging in Real Estate
The real estate market once consisted of renters and buyers finding a clip in the newspaper and driving from property to property to decide where...
4 min read
How to Build Back Confidence in Your Senior Living Community
Senior living communities were highly impacted by the coronavirus pandemic. Between caregiver burnout and residents’ lack of trust in safety...
3 min read
3 Ways Apartments Can Improve Contactless Leasing
The year 2020 changed the way many companies do business, especially the multifamily industry. In order to remain competitive in such a difficult...
4 min read
How To Get More Positive Apartment Reviews With Photography
Building trust and credibility is essential in the multifamily industry. With prospective renters trying to decide which community is right for them,...
3 min read
How To Increase Occupancy With TikTok For Apartment Marketing
Social media is always an excellent resource for marketing apartment communities. Instagram, Facebook, and Twitter can help you sell your community...
2 min read
4 Things You Should Be Looking For When Choosing Commercial Real Estate
Buying commercial real estate can be a challenging quest, and it’s not like buying a home. You aren’t looking for a home you want to live in, you are...
3 min read
What's Next For Student Housing This Fall?
Colleges and universities may have weathered the immediate impact COVID-19 had on them, but the Fall 2021 semester will still look different. Student...
3 min read
4 Reasons Virtual Tours Need To Be a Part Of Your 2022 Marketing Budget
Budget season is here for the real estate industry and you are probably thinking about what your 2022 marketing budget will consist of. Prepping for...
6 min read
Panoskin: What is it, How You Use it and Why You Need it
Virtual tours grew exponentially during the pandemic, and they are here to stay. Did you know that real estate listings with a virtual home tour get...
2 min read
Bridging the Gap Between Virtual Tours and Prospects Signing the Lease
It’s no secret that the pandemic made virtual tours a must for properties, but it’s also clear that virtual tours are here to stay. The challenge...
3 min read
4 Ways to Market Your Apartment Community on Instagram
Every year comes a new wave of renters deciding whether to stay at their current apartment community or search for a new one. Using social media to...
4 min read
4 Marketing Ideas for Retirement Communities Future Residents Will Love
McKenna Hogan: May 10, 2021 8:30:00 AM
According to the National Center for Assisted Living, around one million Americans live in some type of senior living community, and that number is...
2 min read
Virtual Tours: 4 Tips to Introduce Your Senior Living Community
The National Center for Assisted Living reports that there are about 28,900 assisted living communities with almost one million beds in the U.S....
3 min read
6 Ways to Re-Introduce the In-Person Apartment Tour
McKenna Hogan: Mar 10, 2021 8:30:00 AM
After a full year of restrictions from COVID-19, what was once a full-fledged transition to digital options is now re-transitioning back to in-person...
2 min read
Residential Renderings: 3 Reasons They're More Than a Construction Tool
Residential renderings have long proven to be a valuable tool in development projects, especially for architects. Not only do renderings help...
4 min read
Video Tours vs. Virtual Tours: Which Do You Need?
McKenna Hogan: Feb 22, 2021 8:30:00 AM
Video tours, virtual tours, in-person tours—with so many different options, how do you choose what’s best for your community?
3 min read
5 Marketing Ideas for Your 2021 Apartment Lease-Up
McKenna Hogan: Feb 11, 2021 8:30:00 AM
Currently have an apartment in development this year? Take a look below for 5 marketing ideas for apartment lease-up in 2021 that will help you...
4 min read
Virtual Leasing Tours: 10 Reasons You Need Them Now
McKenna Hogan: Jan 8, 2021 8:30:00 AM
Virtual tours have become incredibly popular in a very short amount of time.
4 min read
The Official Off Season Digital Marketing Checklist
McKenna Hogan: Dec 15, 2020 8:30:00 AM
Off season in real estate - especially this year - is the perfect time to dot some i’s and cross some t’s. Since 2020 brought in a ton of new digital...