LCP Media Blog

Discover the latest in digital media,
from concept to creation.

3 min read

Best Practices for Giving a Virtual Apartment Tour

So you’re ready to give your first virtual apartment tour to future renters. We’ve put together this complete guide to help walk you through best practices for giving a virtual apartment tour, whether you’re at home or at the leasing office.

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2 min read

What's Changing with Google My Business During COVID-19?

The coronavirus seems to have altered life as we know it, including everything from our daily routines down to our business listings. As a result of...

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2 min read

LCP360 & ROOM8: Finding Apartments and Roommates in a Virtual World

We are thrilled to announce we have teamed up with ROOM8 to streamline the apartment search experience. ROOM8 is a technology company optimizing...

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3 min read

Are FaceTime Tours Enough? Alternatives to In-Person Apartment Tours

In-person apartment tours have always remained a valuable piece of the leasing process. After all, that’s where the relationship between the...

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3 min read

How Often Should You Update Google Street View?

We’re all familiar with the Google car that drives around capturing Street View across the entire globe. And as the first technology of its kind,...

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5 min read

What You're Missing in Your Apartment Digital Marketing

Is something missing in your apartment digital marketing? Potentially, with so many ideas out there, you can always find new ways to boost your...

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2 min read

Coronavirus Precautions: How Virtual Tours Help Maintain Regular Business

Schools are closing, events are canceling, and as of yesterday, the U.S. declared a travel ban to Europe. As necessary safety precautions are put...

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5 min read

Does Virtual Staging Work? Everything You Need to Know

Virtual staging may be gaining interest within the real estate industry, but this digital tool, for some reason, is still working hard to prove its...

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Wedding Venue Hero Image

5 min read

7 Wedding Venue Marketing Ideas You Need to Stand Out

Very recently a colleague of mine told me that she and her fiancé almost booked a venue without even visiting it. Crazy, right?

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4 min read

How to Successfully Prepare for Peak Rental Season

It’s that time of year again!

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Training

3 min read

Virtual Tours: The New Leasing Agent Training Tool

Let’s get straight to the facts: leasing agent turnover is high. A study in 2008 by the National Multi Housing Council revealed an employee turnover...

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4 min read

Amazing Apartment Marketing Ideas (For Any Budget)

Every apartment community is different - which means their marketing must be different as well.

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3 min read

3 Reasons Long-Term Renting is Projected to Increase in 2020

Vertical Rent says it best: “each time you turn over a rental unit, you increase your operating costs.”

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Luxury virtual staging of living room

2 min read

Luxury Virtual Staging Examples You Will Love

From residential properties to commercial real estate, virtual staging is the latest trend turning heads.

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5 min read

8 Iconic TV Show Residences that Could Have Used Digital Content

Let’s face it, if some of our favorite TV show hangout spots were up for sale in 2020, their business listings would be, well, lacking.

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4 min read

4 Ways a Senior Living Virtual Tour Makes the Transition Easier

When it's time for a senior to move into a senior living community, the transition isn't just hard on seniors, but rather the entire family.

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Virtual Tour

4 min read

How Apartment Virtual Tours Are Changing the Game in Multifamily

Fact: 14% of people would rent without seeing an apartment in person.

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7 min read

How to Crush Multifamily Marketing in 2020

If you feel lost about where to start your marketing for your community, you are not the first and won’t be the last.

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What Kind of Digital Content Does Your Property Need?

What Kind of Digital Content Does Your Property Need? [QUIZ]

Every real estate property is different. From storage facilities and commercial office spaces to towering multifamily communities and student housing...

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5 min read

How Long is Real Estate Digital Content Good For?

When scheduling a photographer for your community, do you think about the shelf life of that content?

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