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3 min read
8 Student Housing Statistics to Consider for Your 2020 Marketing Strategy
Did you know that in preparation for last year's fall semester, the student housing market was 59.5% pre-leased in March 2019?
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3 min read
5 Reasons to Invest in Professional Property Photography
In real estate, visual content has been proven to not only be essential for engaging and converting leads, but the quality of that content acts as an...
3 min read
Best Practices for Giving a Virtual Apartment Tour
So you’re ready to give your first virtual apartment tour to future renters. We’ve put together this complete guide to help walk you through best...
2 min read
What's Changing with Google My Business During COVID-19?
The coronavirus seems to have altered life as we know it, including everything from our daily routines down to our business listings. As a result of...
2 min read
LCP360 & ROOM8: Finding Apartments and Roommates in a Virtual World
We are thrilled to announce we have teamed up with ROOM8 to streamline the apartment search experience. ROOM8 is a technology company optimizing...
3 min read
Are FaceTime Tours Enough? Alternatives to In-Person Apartment Tours
In-person apartment tours have always remained a valuable piece of the leasing process. After all, that’s where the relationship between the...
3 min read
How Often Should You Update Google Street View?
We’re all familiar with the Google car that drives around capturing Street View across the entire globe. And as the first technology of its kind,...
5 min read
What You're Missing in Your Apartment Digital Marketing
Is something missing in your apartment digital marketing? Potentially, with so many ideas out there, you can always find new ways to boost your...
2 min read
Coronavirus Precautions: How Virtual Tours Help Maintain Regular Business
Schools are closing, events are canceling, and as of yesterday, the U.S. declared a travel ban to Europe. As necessary safety precautions are put...
5 min read
Does Virtual Staging Work? Everything You Need to Know
Virtual staging may be gaining interest within the real estate industry, but this digital tool, for some reason, is still working hard to prove its...
5 min read
7 Wedding Venue Marketing Ideas You Need to Stand Out
Very recently a colleague of mine told me that she and her fiancé almost booked a venue without even visiting it. Crazy, right?
3 min read
Virtual Tours: The New Leasing Agent Training Tool
Let’s get straight to the facts: leasing agent turnover is high. A study in 2008 by the National Multi Housing Council revealed an employee turnover...
4 min read
Amazing Apartment Marketing Ideas (For Any Budget)
Every apartment community is different - which means their marketing must be different as well.
3 min read
3 Reasons Long-Term Renting is Projected to Increase in 2020
Vertical Rent says it best: “each time you turn over a rental unit, you increase your operating costs.”
2 min read
Luxury Virtual Staging Examples You Will Love
From residential properties to commercial real estate, virtual staging is the latest trend turning heads.
5 min read
8 Iconic TV Show Residences that Could Have Used Digital Content
Let’s face it, if some of our favorite TV show hangout spots were up for sale in 2020, their business listings would be, well, lacking.
4 min read
4 Ways a Senior Living Virtual Tour Makes the Transition Easier
When it's time for a senior to move into a senior living community, the transition isn't just hard on seniors, but rather the entire family.
4 min read
How Apartment Virtual Tours Are Changing the Game in Multifamily
Fact: 14% of people would rent without seeing an apartment in person.
7 min read
How to Crush Multifamily Marketing in 2020
If you feel lost about where to start your marketing for your community, you are not the first and won’t be the last.