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4 min read
While your community is under construction, you have a lot to do. You have just set your pre-leasing goals and you are ready to get down to business. Pre-leasing is a key part of ensuring you meet your occupancy goals by the time you are ready to...
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5 min read
We don’t need to tell you that rental marketing has become increasingly complicated over the past decade - and we’re sorry to remind you that only a...
6 min read
If you’re like me, you probably have needed to use a self-storage service at some point in your life. The self-storage industry is a market that will...
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3 min read
Over the years, research has shown us just how reliant seniors have become on technology. Whether for entertainment, or for assisting in specific...
4 min read
Gone are the days of relying on cold calling to generate commercial real estate leads. While still a great tactic, digital tools will need to be put...
3 min read
Virtual tours have become an exciting new marketing tool for all business types. From commercial office spaces to restaurants and retail, 360...
9 min read
Well, it’s finally here. The dreaded off-season for apartment renting. And finding new ways to market apartments during this time can be tricky.
2 min read
Let’s face it, with all of the new digital marketing technology out there right now, real estate photography may seem like small priority.
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7 min read
With so many senior housing communities to choose from, it can be difficult for prospective residents to narrow down their options. However, with the...
3 min read
We often cover the “how” and “why” of apartment renting tactics for consumers, but now we’re here to talk about the what.
6 min read
Managing your online reputation should be a constant task because every time someone finds your Google My Business page, that becomes another...
8 min read
Every apartment manager dreams of leasing out all of their units in no time, but the reality is that you need a solid marketing strategy to avoid the...
4 min read
Get this: research has shown that only a quarter of leads are actually sales-ready, while the other 75% often become dead ends. So how in the world...
4 min read
As a marketer, you’ve definitely heard the words “content marketing strategy” and “content management” thrown around at least once or twice. The...
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5 min read
No one needs to be told that if their website isn’t generating leads, ranking on Google, or driving any traffic, it’s probably overdue for a SEO...
5 min read
It’s the most wonderful time of the year! Ah yes, budget season.
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3 min read
“In late 2016, about 45 assisted living units went online every day. However, occupancy over that period hit a 6-year low.”
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3 min read
Virtual tours for apartment homes are one of the latest trends in real estate. These digital experiences have changed the game for lease-ups, renting...
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3 min read
From managing communities to preparing for lease-up, senior living providers have a long list of responsibilities. One key area that requires strong...
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3 min read
What if I told you the number of seniors moving between states has increased 65% over the last decade?