Case Study

The Impact of Virtual Tours on Rent and Vacancy Metrics

Virtual tours play a measurable role in improving leasing performance. This case study analyzes how unit-level and property-level virtual tours affect effective rent and vacancy across stabilized multifamily communities.

This case study highlights:

• How virtual tours reduce average days vacant by up to 5 days, driving significant annual vacancy savings.

• The impact of unit-level and property-level virtual tours on effective rent, with increases of up to 20%.

• Data-backed insights comparing properties with no virtual tours, partial implementation, and full virtual tour adoption.

• Strategic recommendations for maximizing rent growth and minimizing vacancy through virtual tour implementation.