Case Study
How TourBuilder Go Accelerated Leasing with Unit-Level Virtual Tours
This case study examines how TourBuilder Go, LCP Media’s mobile unit-level virtual tour solution, helped an apartment community significantly improve leasing performance compared to a similar property using traditional virtual tours.
This case study highlights:
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How unit-level virtual tours generated 40% more leads and 80% more gross leases over a 12-month leasing period.
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A 38% higher lead-to-lease conversion rate, driven by immersive, unit-specific virtual experiences.
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The impact of TourBuilder Go on lease velocity, including 72% more net leases compared to a comparable community.
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Why unit-level tours better qualify prospects before on-site visits and improve overall leasing efficiency.
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