NAA Apartmentalize 2025 Recap: Expect More. Get More.

NAA Apartmentalize 2025 brought the industry together once again, and this year was a standout for LCP Media. From conversations at our booth to exclusive previews of what’s coming next, it was a week of connection, innovation, and setting new expectations for what multifamily marketers deserve from their visual media partners.

Booth #2153: Expect More - Our Call to Action
Our booth was centered around one clear message: Expect More.  And we brought that to life in more ways than one.

From interactive demos to exclusive “Expect More” T-shirts, we gave attendees a true taste of what LCP Media is all about. Speaking of taste, our s’more-flavored popcorn was a hit. EXPECT S'MORE? Get it? We love a good pun (and a good snack). But beyond the fun, it sparked real conversations about what multifamily marketers should be demanding from their content partners.

That’s the promise behind LCP Media’s Expect More initiative. We’re calling on multifamily marketers and leasing professionals to expect better performance, better content, better support, and better ROI from their marketing investments. Because let’s be honest: you deserve it.

The real highlight of our booth wasn’t the swag or snacks — it was the conversations. We connected with professionals across the country, listened to the challenges teams are facing today, and shared how LCP Media and TourBuilder are helping solve them with scalable, high-quality visual media that actually drives results.

The LCP Media Team Showed Up

A huge shoutout to the team who made our time at NAA Apartmentalize unforgettable: Tom Chomiak, Tom Lisak, Tammy Majette, David Bieszczad, Jack Kalembasa, Izzy Carunungan, and Katie Rose. From engaging demos to nonstop conversations — and yes, our Full House-style video intro — this team brought expertise, energy, and a whole lot of heart to every moment.

A Milestone Moment with Yardi

This year’s Apartmentalize was also our first as part of the Yardi family — a milestone that made this event even more meaningful.

Meeting Mr. Anant Yardi, CEO and Founder of Yardi, was a highlight for our team and a reflection of the trust and collaboration behind this new chapter.

Being part of Yardi allows us to invest more in innovation, deliver new value to clients, and expand what’s possible. At the same time, LCP Media remains platform agnostic. We continue to work seamlessly across the technologies and systems our clients already use — with the same flexibility and control they’ve come to expect.

Sneak Peek: AI Image Enhancement Coming Soon to TourBuilder Go
At Apartmentalize 2025, we introduced a powerful new AI-driven image enhancement feature that will soon be available inside TourBuilder Go — designed to raise the bar for visual quality across every unit-level tour.

This upcoming feature uses artificial intelligence to automatically enhance images of apartment units captured through TourBuilder Go. It analyzes each scene and makes targeted adjustments — adjusting white balance, correcting lighting, sharpening detail, and improving clarity — without compromising the integrity of the space.

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Unlike basic auto-correction tools that apply the same filter across an entire image, this AI feature selectively enhances only the areas that need improvement. Think dark floors, flat cabinetry, or poorly lit windows — all refined to reflect how the space would look if professionally edited.

Here’s what this means for your team:

• Sharper, more realistic visuals that mirror professional edits

• Consistent quality across units, communities, and portfolios

• No added effort — enhancements are applied directly in the TourBuilder Go workflow

The result: polished, vibrant virtual tours that elevate the renter experience and give your leasing teams a competitive edge — all without the need for extra tools or manual editing.

This feature is coming soon. Stay tuned

Why Expect More?

Expect More isn’t just a campaign. It’s a call to action for multifamily teams to raise their standards — and a commitment from us to meet them.

Here’s what you can expect when partnering with LCP Media:

• More Content, More Coverage
  From high-impact virtual tours built with TourBuilder to detailed 3D renderings, photography, drone, and short-form videos — we help you showcase every floor plan, feature, and amenity with clarity and consistency.

• More Ownership & Flexibility
  You own your content. Use it anywhere, with no silos or restrictions.

• More Support, Less Stress
  A proactive team guiding every project from start to finish.

• More Strategic Integrations
  Compatibility with Yardi, RentCafe, RealPage, Entrata, Zillow, Apartments.com, Funnel, Engrain, and more.

• More Quality Leads
  Better content helps renters self-qualify — leading to more efficient leasing and higher conversion rates.

• More ROI from Every Dollar
  Invest in media you control, measure, and repurpose across platforms.

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Looking Ahead

As we return from NAA Apartmentalize 2025, one thing is clear: expectations are evolving — and so is the standard for what marketing should deliver. At LCP Media, we’re proud to be at the forefront of that shift, helping multifamily teams create content that doesn’t just look good — it performs. Whether you're focused on pre-leasing, stabilization, or improving the digital experience, we’re here to help you expect more and achieve more with every asset, every tour, and every interaction.