If you’ve been in multifamily marketing for some time, you’re no stranger to having a Google Business Profile. But is your profile actually complete — and optimized?
If not, this is the article for you. We’ll walk through why a Google Business Profile for multifamily is important, then share a fresh, easy-to-follow checklist for maximizing your profile’s potential. It’s free and ready to use right away.
Let’s get into it!
Why your Google Business Profile matters
Picture this: A prospective resident conducts a Google search looking for their next apartment. They might search something like, “two-bedroom apartments near me” or “remodeled apartments in downtown Dallas.”
If your Google Business Profile shows up in local search results, and looks fresh and up to date, it leaves a lasting impression. It serves as a reliable resource that provides helpful information, which prospects might explore before visiting your website (or an ILS like RentCafe.com).
Google also rewards recency, meaning regular updates help your profile rank in local search results more often. Consistently updating photos and tours in particular signals that your profile is active, accurate and trustworthy.
Consistent updates and optimization means more visibility in Google Maps, too. Dialed-in Google Business Profiles are more likely to surface there, even for broad searches.
To boil it all down … your profile can build trust, influence leasing decisions and impact how your community shows up in search results.
Your Google Business Profile for multifamily:
If you haven’t updated (and optimized) your Google Business Profile lately, you’re not alone. For many multifamily brands, profiles get set up once, but not to their fullest potential … and they don’t get regularly maintained.
Hopefully, you’re starting to see why it’s important to make sure your Google Business Profile is complete, accurate and optimized. Continuous monitoring and updating is a good idea too.
Currently, your profile might be missing:
We’ve covered why your Google Business Profile is important, and what it’s potentially missing, but what should it include? In other words, what does a complete and optimized profile look like?
The checklist linked below has everything you need to know. At a glance, your listing needs:
If the above sounds like a lot, know there are solutions built to help you (especially if you manage multiple listings). LCP Media’s TourBuilder Pro automatically uploads property tours and photos to your profile, for instance, to save you time and maximize visibility.
We’re excited to share the full checklist, which serves as a step-by-step guide for completing and optimizing your profile.
Get your free copy here. You can fill it in digitally or print it — your choice!
We created this checklist specially for multifamily brands. Whether you manage one or multiple listings, it’s designed to help you stand out to prospects right away.
At LCP Media, we support Google Business Profile optimization and ongoing management for multifamily teams.
As mentioned, every TourBuilder Pro property virtual tour and photo gets automatically uploaded to your listing. This keeps your profile looking good and takes some of the heavy lifting off your team.
A complete and optimized Google Business Profile for multifamily is foundational, not optional. It’s a powerful way to elevate your digital marketing and reach more prospects.
Once you complete the checklist, your profile will be easier to find in search results. That’s great! If you have questions as you work through it, reach out here. We can offer hands-on support to make the process a little easier. You can also book a free demo of Tour Builder Pro, if you’re interested.