Creative. Grounded. Impactful. Meet Lasheda, Lead Project Manager at LCP Media
At LCP Media, excellence isn’t just about the visuals we produce—it’s about the people behind the process. And no one embodies that more than Lasheda, our Lead Project Manager. With a background in tech, a deep love for visual storytelling, and a leadership style that blends collaboration with creativity, Lasheda is the steady force guiding projects from concept to completion.
Since joining the multifamily and media space three years ago, Lasheda has become known for her calm command of complex timelines, her thoughtful connection with her team, and her ability to see not just the task—but the story. For her, every project is an opportunity to elevate someone’s vision, solve problems with intention, and create something beautiful along the way.
She’s the kind of leader who brings people together, makes space for new ideas, and keeps the focus on what really matters. Lasheda doesn’t just keep things moving—she makes sure everyone feels supported along the way.
“I was searching for positions that aligned with both my talents and my interest in the media industry, and LCP Media just stuck out to me the most. It felt like the right blend of creativity and technology.”
“I’ve been in the tech industry for five years and with LCP Media for three. I truly love seeing the end results of the virtual tours and photographs. We create these amazing and beautiful visuals, and I often find myself getting lost in the beauty of the properties we showcase.”
“Collaborative. Creative. Approachable.”
“My meetings with my team. I love helping them problem solve, talk through challenges, and figure things out together. It’s one of the most fulfilling parts of my day.”
“Be yourself. Ask every question that comes to mind, and be open to learning new ways of doing things. Curiosity and adaptability will take you far.”
“I have two! One was hitting the bullseye on the dunk tank at our company picnic on my first try—and dunking our CEO, Wojciech (with love, of course)! The other was getting promoted to Team Leader after just a year. That felt like a huge milestone.”
“I’d switch with Izzy Carunungan, our CMO. I love meeting new people and connecting them to things I’m passionate about, and Izzy’s role seems like the perfect mix of relationship-building and creativity. Plus, I’d love a job that involves travel!”
“Our new in-office initiative of weekly breakfast or lunch. We recently implemented this with the help of Yardi, and it’s already making a difference in bringing people back into the office. I love being around my coworkers and connecting in person—it just makes the workday better.”
“Coffee shop music playlists and a good cup of tea or coffee. I believe setting up your workspace to match your mood makes you more productive. Environment really matters.”
“Tuscany, Italy. I’d rent a villa, eat pasta, drink amazing wine, and just take in the beauty of nature.”
“The integration of our products with Yardi and offering clients a more expansive catalog of services and tools. I’m also excited to keep learning about the new products we’re rolling out. There’s so much growth ahead.”
When she’s not managing projects or leading her team, Lasheda can be found exploring new restaurants (she’s a pasta and red wine kind of girl), traveling the world (Thailand, Colombia, Mexico, Jamaica—you name it), or planning vision board parties and game nights with her loved ones.
She’s also a passionate writer and filmmaker who loves telling stories and supporting other creatives in the film industry.
Dinner guests of choice? Oprah Winfrey, Brené Brown, and Sally Jesse Raphael. “I’d love to talk to them about what it means to inspire others while continuing to stay inspired yourself.”
Something most people don’t know? Lasheda was in the Air Force ROTC program in college and originally planned to work in the Fuels career field.
First job? Construction. “I painted, installed shingles, and helped build porch decks. I learned the importance of being on time and prepared to work. That job taught me a lot.”
Lasheda is one of those rare people who leads with both precision and empathy—someone you trust to get the job done, and who makes everyone around her feel capable and confident in the process. Her contributions are woven into every project that leaves our doors, and her leadership helps shape the culture that keeps our teams thriving.
Lydia William, Project Coordinator
“Lasheda is an incredibly supportive and dependable team member. Throughout our time working together, she consistently shows a willingness to help, regardless of how busy her schedule may be. Whether it's answering questions, offering guidance on a project, or simply being a sounding board for ideas, she is always approachable and available.”
Marcus Castrejon, Project Coordinator, adds:
“Lasheda is a pivotal Project Manager at LCP Media! With an ideal background and experience that naturally translates into exceptional video expertise, organizational skills, and client-facing strengths, she brings so much to the table. Her deep knowledge of digital content and project management enables her to thrive and make a meaningful impact across the company. Lasheda is always the first to organize team meetings and outings, and she consistently uplifts team morale. I’m grateful to have her on our Operations team!”
Jennifer Alesse, VP of Operations, shares:
"Lasheda consistently delivers exceptional customer service and outstanding leadership. She leads the team with grace and humility, always offering thoughtful feedback helping others to grow within their roles. Her commitment to learning and personal development is evident, and she has truly become indispensable as the OPS team lead.
Lasheda is often the first to volunteer when help is needed and regularly takes on new or challenging tasks without hesitation. She's a top-notch problem solver — organized, intentional, and always focused on finding the best solutions. Her management of projects is both strategic and efficient.
Beyond her professional strengths, Lasheda is someone I genuinely enjoy working with. I trust her judgment completely — whether it’s doing the right thing for a client or helping navigate internal challenges. When I need to work through a problem, she’s my go-to collaborator.
On a personal note, Lasheda’s curiosity and love for trying new things make her a joy to talk to. We often bond over travel and food, and I know this openness and enthusiasm come through in her interactions with our clients as well.
Lasheda sets a high bar for excellence, and I’m grateful to have her on the team."
Connect with LCP Media:
LCP Media (Lights Camera Pixels) is a Chicago-based national visual media technology company. We specialize in creating unforgettable virtual real estate experiences through a comprehensive suite of services: virtual tours, professional and drone photography, 3D renderings, video animations, virtual staging, and floor plans. Our innovative approach blends cutting-edge technology with exceptional customer service, setting us apart as leaders in the industry.
Connect with us to learn more about our services and how we can enhance your senior living and/or multifamily projects. For more information, please visit LCPMedia.com.