TourBuilder Reporting 2.0

The reporting 2.0 version dives into more detail about your virtual tour's performance on your website and any other site it has been embedded on.

The current version of Reporting 2.0 is in beta and will continue to receive updates including conversion and meeting tracking.  

To access this reporting feature follow these steps: 

  1. Go to and log in using your credentials*
  2. Select My Tours from the left-side menu
  3. Pick the tour you would like to look at 
  4. Click on the Reporting beta tab from the top menu options 

*If you do not have a login, contact the customer care team at and we will create a login for you. 

Reporting Feature

The reporting feature is broken down into 5 sections. 

  • Select and Compare Date ranges  
  • Heat Map 
  • Visits By City with Visit Duration
  • Channel & Device Source
  • Menu Clicks 
Select and Compare Date Ranges 

In the first section of reporting, users can select and compare date ranges to measure performance over selected periods of time. The current version allows to compare total visits, visit duration, and total scene views. Hover over the graph to see the selected metric for any given day. 

Heat Map

The new Heat map gives you the ability to track the local source of your virtual tour visits, scene views, and duration within the United States. To view more granular locality metrics, select your date range and a metric (Total Visits, Total Visit Duration, or Total Scene Views) at the top and click on a state.

Reporting Heat Map

This will display performance for your specified metric during the date range you’ve selected.

Reporting by State

Visits By City with Visit Duration

Similar to the heat map, Reporting 2.0 also gives a breakdown of visits, visit duration, and scene views by city. For communities that may have a lot of out-of-town traffic, this can be incredibly helpful for knowing what major cities are attracted to your community and where to spend more time marketing.

This report can be sorted by using the arrows next to the 3 metrics. You can either look at this based on which cities had the most visits, longest visit duration, or most scene views. 

Reporting by City

Channel & Device Source

Leasing and marketing teams can now track the source of visits and views as well as the visit duration by Website, Direct, or Other (social media, paid advertising).

Website - this metric means the tour was visited while embedded on a client's website.
Direct - means the tour was visited with the tour direct link and not iframed on any website. 
Others - tracks any other pages the tour was visited on such as social media or an ILS (, Zillow, Zumper...). 

Channel and Device Source

Users can also track what devices their virtual tour traffic is coming from, including Desktop, Mobile, or Tablet. This gives marketers a clearer picture of how prospects are viewing their digital content online.

To view all 3 metrics (visits, views, and visit duration) of either pie chart, hover over the bubble with the number. 

Menu Clicks 

The last section of reporting breaks down how many clicks each menu option had. The List option is a custom button that can be created for your property such as a floor plan selector or amenities breakdown based on your industry. The call to action is a customizable button that can be labeled based on your industry as well, such as "lease now", "book a room", or "find a doctor"

All of the menu buttons have customizable options which can be updated by your customer care representative. 

Menu Clicks Reporting

All of the data can also be downloaded into a CSV file, where you can select the date range of the download as well as the metrics you want.

Download Panoskin Reporting


Contact support if you have any further questions at

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