Ready for an easy, affordable way to create virtual tours that impress renters? We’re excited to introduce TourBuilder One, our new, all-in-one mobile capture solution.
Keep reading to see how TourBuilder One works, what’s included and how it benefits multifamily marketers. We’ll also share why virtual tours are critical to your marketing and leasing efforts.
For a deeper dive and to see TourBuilder One in action, be sure to watch our quick webinar led by Izzy Carunungan.
Let’s get into it!
Plain and simple, today’s renters expect virtual tours. A RentCafe.com survey of 10,000 renters found that 83% said virtual tours are important or very important.
Case study data also shows that communities with unit-level virtual tours have a 38% higher lead-to-lease conversion rate. And according to another case study, communities with property and unit-level virtual tours reduced vacancies by 5 days, saved over $37K annually and received 20% more rent revenue.
That means virtual tours impress renters, enhance their experience, drive conversions and improve ROI.
Virtual tours matter as search evolves, too. Renters are now using AI to find apartments online, and AI engines are using visual signals to index, interpret and retrieve information. Virtual tours can help your community surface in AI-powered search results and reach more renters.
What is TourBuilder One?
Designed for multifamily, TourBuilder One makes it easy to capture virtual tours —along with photos and videos — at both the property and unit-level. That includes common spaces, units and amenities.
There’s no complicated setup or equipment required. You can capture media using just an iPhone, gimbal, tripod and app anytime you need to.
Here’s how it works:
The intuitive app is designed to guide you through every shot, plus it offers real-time previews and retakes.
You know the benefits of virtual tours, but what about TourBuilder One specifically?
In addition to being an affordable, straightforward way to capture virtual tours, TourBuilder One also ensures quality and consistency everywhere renters look.
You get reliable, attractive media to use across your website, apartment listings, Google Business Profile and more. It’s sharper marketing that’s effective during every stage of the leasing cycle.
TourBuilder One is ideal for:
TourBuilder One also includes access to TourBuilder Connect, Clips, Insights and Sync for maximum value. Learn more about what’s included.
We believe capturing high-quality media shouldn’t take an enormous budget or fancy equipment. Virtual tours should be easy to create anytime, from anywhere, and that’s the inspiration behind TourBuilder One.
If you’re ready to try TourBuilder One, reach out below. We can also answer any initial questions you may have.