---
title: "Introducing TourBuilder One: Virtual tours made easy"
description: Explore TourBuilder One, an easy-to-use mobile capture solution. Get stunning virtual tours using just an iPhone, gimbal, tripod and app.
---

[LCP Media Blog | Marketing Insights for Multifamily, CRE, Senior Living and Hospitality ](https://www.lcpmedia.com/blog)

# [Introducing TourBuilder One: Virtual tours made easy](https://www.lcpmedia.com/blog/introducing-tourbuilder-one-virtual-tours-made-easy)

 Written by [Natalie Mahn](https://www.lcpmedia.com/blog/author/natalie-mahn) | Jun 4, 2026 6:40:06 PM

Ready for an easy, affordable way to create virtual tours that impress renters? We’re excited to introduce [TourBuilder One](https://www.lcpmedia.com/tourbuilderone), our new, all-in-one mobile capture solution.

Keep reading to **see how TourBuilder One works, what’s included and how it benefits multifamily marketers**. We’ll also share why virtual tours are critical to your marketing and leasing efforts.

For a deeper dive and to see TourBuilder One in action, be sure to [watch our quick webinar led by Izzy Carunungan.](https://www.lcpmedia.com/blog/introducing-tourbuilder-one-virtual-tours-made-easy?hs_amp=true#TourBuilderOne)

Let’s get into it!

## Why are virtual tours important?

Plain and simple, today’s renters expect virtual tours. A [**RentCafe.com survey of 10,000 renters**](https://blog.reachbyrentcafe.com/apartment-listing-renter-survey/)** found that 83% said virtual tours are important or very important.**

[Case study data](https://www.lcpmedia.com/blog/why-unit-level-virtual-tours-convert-new-case-study-from-lcp-media) also shows that** communities with unit-level virtual tours have a 38% higher lead-to-lease conversion rate**. And according to [another case study](https://www.lcpmedia.com/blog/greystar-casestudy), communities with property and unit-level virtual tours **reduced vacancies by 5 days, saved over $37K annually and received 20% more rent revenue. **

That means virtual tours impress renters, enhance their experience, drive conversions and improve ROI.

Virtual tours matter as search evolves, too. [Renters are now using AI to find apartments online](https://blog.reachbyrentcafe.com/apartment-rental-search-trends/), and AI engines are using visual signals to** **index, interpret and retrieve information. **Virtual tours can help your community surface in AI-powered search results and reach more renters. **

 

What is TourBuilder One?

Designed for multifamily, TourBuilder One makes it easy to capture virtual tours —along with photos and videos — at both the property and unit-level. That includes common spaces, units and amenities.

There’s no complicated setup or equipment required. **You can capture media using just an iPhone, gimbal, tripod and app anytime you need to**.

 

Here’s how it works:

- Place your iPhone (12+ or newer model required) on the Insta360 Flow 2 gimbal
- Capture stabilized movement with the gimbal, which automatically rotates for you
- Use the gimbal with a tripod for consistent, steady shots of every space
- Follow the step-by-step capture instructions directly in the TourBuilder app

The intuitive app is designed to guide you through every shot, plus it offers real-time previews and retakes.

## [See TourBuilder One tour ](https://tour-staging.tourbuilder.com/?tour=69e2dcfe91f025558b29c2bf)

## How does it benefit multifamily marketers?

You know the benefits of virtual tours, but what about TourBuilder One specifically?

**In addition to being an affordable, straightforward way to capture virtual tours,** **TourBuilder One also ensures quality and consistency everywhere renters look.**

You get reliable, attractive media to use across your website, apartment listings, [Google Business Profile](https://www.lcpmedia.com/blog/google-business-profile-for-multifamily) and more. It’s sharper marketing that’s effective during every stage of the leasing cycle.

TourBuilder One is ideal for:

- **Lease-ups:** Capture tours as newly finished spaces are completed
- **Renovations:** Update tours right after amenity and unit upgrades
- **Turnovers: **Keep tours updated and aligned with real unit availability

TourBuilder One also includes access to TourBuilder Connect, Clips, Insights and Sync for maximum value. [Learn more about what’s included](https://www.lcpmedia.com/tourbuilderone).

## Watch the TourBuilder One demo

## Ready to get started?

We believe capturing high-quality media shouldn’t take an enormous budget or fancy equipment. Virtual tours should be easy to create anytime, from anywhere, and that’s the inspiration behind TourBuilder One.

**If you’re ready to try TourBuilder One, reach out below**. We can also answer any initial questions you may have. 

[View full post](https://www.lcpmedia.com/blog/introducing-tourbuilder-one-virtual-tours-made-easy)

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